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Rates for advertising |
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All prices include 18% VAT.
Advertising requirements
Technical requirements to advertising information
| Name |
Prices (in Russian Rubles) |
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| 1. Text advertisement |
2300 |
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| 2. Modules (horizontal õ vertical, mm): |
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| 2/1 (spread) |
210,000 |
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| 1/1 (215õ285 bleed*) |
112,000 |
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| 2/3 (181õ166) |
77,900 |
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| 1/2 (181õ124) |
58,300 |
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| 4/9 (120õ166) |
52,700 |
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| 1/3 (59õ250, 120õ124, 181x82) |
40,100 |
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| 2/9 (59õ166, 120x82) |
27,400 |
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| 1/6 (59õ124, 120x61) |
20,500 |
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| 1/9 (59x82, 120x40) |
13,900 |
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| 1/12 (59x61) |
10,300 |
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| 1/18 (59x40) |
7000 |
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| 3. Ads placement on status pages: |
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| 3.1. On the covers: |
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| 1/1 on the 2nd cover page (215õ285 bleed*) |
108,000 |
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| 1/1 on the 3rd cover page (215õ285 bleed*) |
98,500 |
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| 1/1 on the 4th cover page (215õ285 bleed*) |
112,000 |
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Logo’s placement on the 1st cover page
(40õ20 mm, not more than 4 in an issue) |
35,000 |
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| 3.2. On the pages before content and after content: |
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| 1/1 before content (215õ285 bleed*) |
108,000 |
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2/1 before content
(1/1 on the 2nd cover page + 1/1 before content) |
172,500 |
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| 1/1 after content (215õ285 bleed*) |
129,600 |
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| 2/1 after content |
207,000 |
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| 3.3. In article blocks: |
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| 1/3 article (77õ285, 215x96 bleed**) |
45,300 |
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| 1/2 article (215õ138 bleed***) |
66,400 |
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| 1/1 article (215õ285 bleed*) |
129,600 |
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| 2/1 article |
241,000 |
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| 3.4. Inserts inside the edition (on 250 g/m2 paper): |
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| 1/1 (215õ285 bleed*) |
250,000 |
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| 2/1 |
480,000 |
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If the advertiser places a ‘discount’ label he or she shall receive a 5% discount off the basic rates. The ‘discount’ label is valid only for modular advertising in 1-36, 38, 41 headings.
The label is unified and is set on the module by the advertiser’s direction.
The label is placed in the upper left corner of the ad, except for the modules of 1/1 format. Their labels are placed either in the upper left or upper right corners depending on their placement on the left or right pages respectively.
The ad should contain the place for the label free of text and graphics.
Size of the discount is indicated optional to the advertiser.
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Type of ad
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Label place
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Modular ad:
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Format from 1/9 to 2/3
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Upper left corner, square with 17 mm sides
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Format 1/1
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Upper left and right corners, square with 30 mm sides
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Format 2/1
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Upper left corner, square with 30 mm sides
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Attention! Deadline for the receiving of advertising to the article blocks is a week prior to issue closure date. The advertising space is not more than 10 pages, thus, for guaranteed placement advertisements must be submitted in advance for several weeks. Layouts for status pages must be approved by the advertising service.
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| * Information space is 185x255 mm. |
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| ** Information space is 62õ255, 185õ81 mm. |
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| *** Information space is 185x123 mm. |
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Gate fold on the covers:
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Gf format 1 on the front cover (cover with single outward fold,
394õ285 mm bleed, information space is 364õ255 mm)
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650,000 RUB
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Gf format 2 on the back cover(cover with single inward fold.
394õ285 mm bleed, information space is 364õ255 mm)
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550,000 RUB
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Gate fold inside the edition*
(130 g/m² paper)
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Gf format 1õ2 (from one advertiser)
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930,000 RUB
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Gf format 1(394õ285 mm bleed, information space is 364õ255 mm)
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490,000 RUB
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Gate fold inside the edition with perforation*
(130 g/m² paper)
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Gf format 1õ2 (from one advertiser)
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975,000 RUB
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Gf format 1
(394õ285 mm bleed, information space is 364õ255 mm)
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515,000 RUB
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Gate fold inside the edition with double fold**
(130 g/m² paper)
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Gf format 2õ2
(from one advertiser)
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1,330,000 RUB
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Gf format 2
(573õ285 mm bleed, information space is 543õ255 mm)
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700,000 RUB
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Gate fold inside the edition with double fold and perforation**
(íà áóìàãå 130 ã/ì2)
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Gf format 2õ2
(from one advertiser)
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1,395,000 RUB
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Gf format 2
(573õ285 mm bleed, information space is 543õ255 mm)
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735,000 RUB
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Insert inside the edition with perforation***
(on 250 g/m2 paper)
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2/1 (1/1+1/1 from one advertiser)
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500,000 RUB
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1/1 (215õ285 mm bleed, information space is 185õ255 mm)
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260,000 RUB
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NOTE:
* - advertising is received in a total volume of Gf format 1õ2
** - advertising is received in a total volume of Gf format 2õ2
*** - advertising is received in a total volume of 1/1+1/1
ATTENTION!
If any Gf format 1 advertising on the front cover of the magazine:
1/1 on the 2nd cover page - 215õ285 mm (information space is 182õ255 mm).
If any Gf ôîðìàò 1 advertising on the back cover of the magazine:
1/1 on the 3rd cover page - 215õ285 mm (information space is 172õ255 mm);
1/1 on the 4th cover page - 215õ285 mm (information space is 182õ255 mm).
If no Gf format 1 advertising on the front (back) cover 1/1 dimensions
on the 2nd, 3rd and 4th cover pages do not change and are equal to 215õ285 mm (information space is 185õ255 mm)
Due to pagination technological peculiarities, tipping is possible between gatherings with pitch distance of 16 pages, thus, in the volume less than 16 pages placing tipping inside declared headings is not guaranteed.
Gate fold on the cover advertising and tipping inside the edition are received a week prior to the advertising reception for inner pages of the edition. Requests for placing ads of Gf rate and Tipping inside publication with perforations rate must be submitted 2 weeks prior to the issue closure date.
Advertising requirements
Inserts and samples tipping in the magazine
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Range of inserts circulation
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Price per 1000 copies in Rubles
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Inserts into the RANDOM PLACE in the magazine
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10-40 thousand copies
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4000
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41-60 thousand copies
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3600
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61-75 thousand copies
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2900
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76-100 thousand copies
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2600
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Inserts into the PARTICULAR PLACE in the magazine
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Insert into the package
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10-20 thousand copies
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4900
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21-30 thousand copies
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4800
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31-40 thousand copies
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4700
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41-50 thousand copies
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4300
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51-100 thousand copies
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4200
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Insert into particular page of the block
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10-20 thousand copies
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4900
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SAMPLE TIPPING
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10-40 thousand copies
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5000
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41-60 thousand copies
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4900
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61-80 thousand copies
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4700
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81-100 thousand copies
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4400
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As for these rates, the advertising is received in the scope of 10,000 copies of enclosures with an enlargement ratio of 1000 copies.
Technical requirements to inserts and sample tipping
Size of the discounts (%) granted to direct advertisers in editorial points of advertising reception *
Number of
publications |
Modular advertising |
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| 1/18 |
1/12 |
1/9 |
1/6 |
2/9 |
1/3 |
4/9 |
1/2 |
2/3 |
1/1 |
2/1 |
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| 2 |
3 |
7 |
9 |
13 |
16 |
20 |
23 |
25 |
29 |
30 |
30 |
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| 3 |
7 |
10 |
13 |
17 |
20 |
25 |
29 |
30 |
30 |
30 |
30 |
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| 4 |
10 |
13 |
16 |
20 |
24 |
29 |
30 |
30 |
30 |
30 |
30 |
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| 5 |
11 |
15 |
18 |
23 |
27 |
30 |
30 |
30 |
30 |
30 |
30 |
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| 6 |
13 |
17 |
20 |
25 |
30 |
30 |
30 |
30 |
30 |
30 |
30 |
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* If the advertising is submitted to accredited advertising agencies, the size of the discount is set by the agency directly.
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