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All prices include 18% VAT.

Advertising requirements

Technical requirements to advertising information

Name	Prices (in Russian Rubles)
1. Text advertisement	2300
2. Modules (horizontal х vertical, mm):
2/1 (spread)	210,000
1/1 (215х285 bleed*)	112,000
2/3 (181х166)	77,900
1/2 (181х124)	58,300
4/9 (120х166)	52,700
1/3 (59х250, 120х124, 181x82)	40,100
2/9 (59х166, 120x82)	27,400
1/6 (59х124, 120x61)	20,500
1/9 (59x82, 120x40)	13,900
1/12 (59x61)	10,300
1/18 (59x40)	7000
3. Ads placement on status pages:
3.1. On the covers:
1/1 on the 2nd cover page (215х285 bleed*)	108,000
1/1 on the 3rd cover page (215х285 bleed*)	98,500
1/1 on the 4th cover page (215х285 bleed*)	112,000
Logo’s placement on the 1st cover page         (40х20 mm, not more than 4 in an issue)	35,000
3.2. On the pages before content and after content:
1/1 before content (215х285 bleed*)	108,000
2/1 before content          (1/1 on the 2nd cover page + 1/1 before content)	172,500
1/1 after content (215х285 bleed*)	129,600
2/1 after content	207,000
3.3. In article blocks:
1/3 article (77х285, 215x96 bleed**)	45,300
1/2 article (215х138 bleed***)	66,400
1/1 article (215х285 bleed*)	129,600
2/1 article	241,000
3.4. Inserts inside the edition (on 250 g/m2  paper):
1/1 (215х285 bleed*)	250,000
2/1	480,000
If the advertiser places a ‘discount’ label he or she shall receive a 5% discount off the basic rates. The ‘discount’ label is valid only for modular advertising in 1-36, 38, 41 headings. The label is unified and is set on the module by the advertiser’s direction. The label is placed in the upper left corner of the ad, except for the modules of 1/1 format. Their labels are placed either in the upper left or upper right corners depending on their placement on the left or right pages respectively. The ad should contain the place for the label free of text and graphics. Size of the discount is indicated optional to the advertiser. Type of ad Label place Modular ad: Format from 1/9 to 2/3 Upper left corner, square with 17 mm sides Format 1/1 Upper left and right corners, square with 30 mm sides Format 2/1 Upper left corner, square with 30 mm sides Attention! Deadline for the receiving of advertising to the article blocks is a week prior to issue closure date. The advertising space is not more than 10 pages, thus, for guaranteed placement advertisements must be submitted in advance for several weeks. Layouts for status pages must be approved by the advertising service.
* Information space is 185x255 mm.
** Information space is 62х255, 185х81 mm.
*** Information space is 185x123 mm.

NOTE:

* - advertising is received in a total volume of Gf format 1х2
** - advertising is received in a total volume of Gf format 2х2
*** - advertising is received in a total volume of 1/1+1/1 

ATTENTION!

If any Gf format 1 advertising on the front cover of the magazine:

    1/1 on the 2nd cover page - 215х285 mm (information space is 182х255 mm).

If any Gf формат 1 advertising on the back cover of the magazine:

    1/1 on the 3rd cover page - 215х285 mm (information space is 172х255 mm);

    1/1 on the 4th cover page - 215х285 mm (information space is 182х255 mm).

If no Gf format 1 advertising on the front (back) cover 1/1 dimensions

    on the 2nd, 3rd and 4th cover pages do not change and are equal to 215х285 mm (information space is 185х255 mm)

Due to pagination technological peculiarities, tipping is possible between gatherings with pitch distance of 16 pages, thus, in the volume less than 16 pages placing tipping inside declared headings is not guaranteed.

Gate fold on the cover advertising and tipping inside the edition are received a week prior to the advertising reception for inner pages of the edition. Requests for placing ads of Gf rate and Tipping inside publication with perforations rate must be submitted 2 weeks prior to the issue closure date.  

Advertising requirements

Inserts and samples tipping in the magazine

As for these rates, the advertising is received in the scope of 10,000 copies of enclosures with an enlargement ratio of 1000 copies.

Technical requirements to inserts and sample tipping

Size of the discounts (%) granted to direct advertisers in editorial points of advertising reception * 

Text ads
number of lines	discounts
5-9	10
10-19	20
>20	30

Number of publications	Modular advertising
	1/18	1/12	1/9	1/6	2/9	1/3	4/9	1/2	2/3	1/1	2/1
2	3	7	9	13	16	20	23	25	29	30	30
3	7	10	13	17	20	25	29	30	30	30	30
4	10	13	16	20	24	29	30	30	30	30	30
5	11	15	18	23	27	30	30	30	30	30	30
6	13	17	20	25	30	30	30	30	30	30	30

* If the advertising is submitted to accredited advertising agencies, the size of the discount is set by the agency directly.

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