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Advertising rates of Trading equipment in Russia magazine

All prices include 18% VAT.

Name	Cost, Rub.
1. MODULAR ADVERTISING
2/1 (spread) color or b&w	98 000
1/1 (220х305 - trim*) color or b&w	57 000
1/2 (190х128, 91х264) color or b&w	34 000
1/3 (58х264) color or b&w	31 000
1/4 (190х60, 91х128) color or b&w	20 000
1/8 (91х60) color or b&w	13 500
1/16 (91х26) color or b&w	8 500
2. ADVERTISING IN ARTICLE BLOCK (in News heading)
Article block (minimum 1500 characters)	20 000
3. INSERTS (250 g/m2 paper)
Inserts inside the magazine:
2/1 (1/1 х 2 for one advertiser)	125 000
4. ADVERTISING ON STATUS PAGES
On the covers:
1/1 on the 1st cover page (145х250 - trim**)	120 000
1/1 on the 2nd cover page (220х305 - trim*)	72 000
1/1 on the 2nd cover page        (if Gate fold on the cover 197х305 - trim***)	96 000
1/1 on the 3rd cover page (220х305 - trim*)	58 000
1/1 on the 4th cover page (220х305 - trim*)	100 000
Before content:
2/1 (1/1 on the 2nd cover page + 1/1 on the 1st page of the magazine)	120 000
1/1 (the 1st page of the magazine, 220х305 - trim*)	72 000
In content:
1/1 (220х305 -trim*)	58 000
5. GATE FOLD (250 g/m2 paper)
Gate fold on the covers:
Gf-format 1 on the 1st cover of the magazine       (with single outward fold, 414х305 - trim****)	120 000
Gate fold inside the magazine:
Gf-format 1х2       (2/1х2 from one advertiser, 414х305 - trim*****)	166 000
6. ADDITIONAL SERVICES
Services of journalists for 1/1 (up to 5000 characters)	3 500
For the choice of particular place inside the heading	+10% off the rate
* Information space is 190х275 mm.
** Information space is 190х190 mm.
*** Information space is 187х275 mm.
**** Information space is 374x275 mm.
***** Information space is 384х275 mm.

7. INSERTS

Circulation (copies)	Cost of insert**, including 18% VAT
	IN THE RANDOM PLACE OF THE MAGAZINE	IN THE PARTICULAR PLACE OF THE MAGAZINE*
500	12300	13100
1000	15000	16500
1500	17600	20000
2000	20300	23500
2500	23000	27000
3000	25700	30400
3500	28400	33900
4000	31000	37400
4500	33700	40900
5000	36400	44300
5500	39100	47800
6000	41800	51300

*Insert into particular place in the magazine may be done:
under the cover (between the last page of the block and the 3rd cover page), into the package (on the 4th cover page), on the particular page of the block (not more than 20,000 copies)
**Inserts are done on the fix circulation of 5000 copies.
All copies that contain inserts are single copy packed in the polypropylene film.
Technical requirements to inserts
Minimum format of insert is 50x80 mm.
Maximum size of insert is 190x275 mm.
Maximum width of insert is 4 mm.

Not less than 40 copies of inserts shall be submitted to the printing shop for testing two weeks prior to the date of submission of advertising.

Any schemes of inserts are discussed with a printing shop two weeks prior to their submission to production (i.e. four weeks prior to the submission of current issue materials to the printing shop).

SIZE OF THE DISCOUNTS (IN %) GRANTED TO DIRECT ADVERTISERS

Number of publications paid at once	Modular advertisers
	From 1/16	From 1/8	From 1/4	From 1/3	From 1/2	From 1/1	From 2/1
1	5	10	12	15	17	20	25
2	7	12	14	17	19	23	27
3	10	15	17	20	22	25	30
4	12	17	19	22	24	27	32
5	13	18	20	23	25	28	33
6 and more	15	20	22	25	27	30	35

If you need additional information about the rates please contact us by phone: +7 495 980 6133 (multiline).

Advertising rates of www.Tovr.Ru

Name	Cost
1. BANNER ADVERTISING
On the main page:
BIG-banner. 348х337 pix.	36 000 Rub. per month
Far upper right banner 120x600 pix.	17 000 Rub. per month
Far bottom right banner 120x240 pix.	10 000 Rub. per month
Banner above ‘New in catalogue’ block 168x94 pix.	6 000 Rub. per month
Banner under ‘Forum messages’ block 168x94 pix.	6 000 Rub. per month
Banner above ‘Forum messages’ block 168x94 pix.	6 000 Rub. per month
Mini-banner 168x40 pix.	2 000 Rub. per month
In Articles, Catalogue sections:
Far upper right 120x600 pix.	8 000 Rub. per month
Far bottom right 120x240 pix.	6 000 Rub. per month
Banner above the list of classified headings 167х112 pix.	4 000 Rub. per month
Banner-billboard under the heading 528х90 pix.	8 000 Rub. per month
Mini-banner 168x40 pix.	2 000 Rub. per month
In News, Forum, Billboard sections:
Far upper right 120х600 pix.	6 000 Rub. per month
Far bottom right 120х240 pix.	5 000 Rub. per month
Banner under the list of classified headings 167х112 pix.	2 500 Rub. per month
Banner-billboard under the heading 528х90 pix.	6 000 Rub. per month
Mini-banner 168х40 pix.	1 000 Rub. per month
Requirements to banners: The banners are received in  *.gif, *.jpg *.png format. The weight of the banner shall not exceed 30 Kb. 120х600 и 120х240 banners are also received in *.swf (flash) format. We pay your attention that flash-banners (swf) require (gif-picture).

If you have suggestions on the work of site please contact +7 495 980 6133 (multiline).

Sizes of the discounts (in %) granted to direct advertisers

Cost of advertising including VAT (18%), Rub.	Discount, %
from 2 000	7
from 6 000	10
from 10 000	15
from 15 000	20
from 20 000 and more	25

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