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Rates for advertising |
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All prices include 18% VAT
Advertising requirements
Technical requirements to advertising information
| Name |
Price, Russian Rubles |
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| 1. Text ad / Expanded text ad: |
|
| In all headings except for Sale and delivery of tickets |
2400 / 3600 |
|
| In heading Sale and delivery of tickets |
4200 / 6400 |
|
| 2. Modules (horizontal õ vertical, mm): |
|
| 2/1 (spread) |
239,700 |
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| 1/1 (215õ285 bleed size*) |
122,000 |
|
| 3/4 (178õ184) |
92,300 |
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| 1/2 (178õ122, 87õ246) |
62,600 |
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| 3/8 (178õ90; 87x184) |
47,800 |
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| 1/4 (178õ60; 87õ122) |
33,000 |
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| 3/16 (87õ91) |
25,600 |
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| 1/8 (87õ60) |
18,200 |
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| 3/32 (87õ43) |
14,500 |
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| 1/16 (87õ29) |
10,800 |
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| 3. Placement of advertising on status pages: |
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| 3.1. On the cover: |
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| 1/1 on the 2nd cover page (215õ285 bleed size*) |
125,000 |
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| 1/1 on the 3rd cover page (215õ285 bleed size*) |
105,000 |
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| 1/1 on the 4th cover page (215õ285 bleed size*) |
125,000 |
|
Placement of advertising on the 1st cover page
(40õ20 mm, not more than 4 in one issue) |
47,000 |
|
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Attention! Not more than 4 logos shall be placed in one issue.
|
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| 3.2. On the pages before content, after content and before the 3rd cover page: |
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| 1/1 before content (215õ285 bleed size*) |
125,000 |
|
2/1 before content
(1/1 on the 2nd cover page + 1/1 before content) |
262,000 |
|
| 1/1 after content (215õ285 bleed size*) |
143,000 |
|
| 2/1 after content |
283,000 |
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| 1/1 before the 3rd cover page (215õ285 bleed size*) |
116,000 |
|
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Attention! Advertising on the cover, pages before content and before the 3rd cover page is received only by the results of the draw.
|
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| 3.3. In the article block: |
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| 2/1 ñò. |
283,000 |
|
| 1/1 ñò. (215õ285bleed size*) |
143,000 |
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| 2/3 ñò. (129õ285 bleed size, information space is 114õ255) |
99,000 |
|
| 1/2 ñò. (215õ140 bleed size, information space is 185õ125) |
75,000 |
|
| 1/3 ñò. (83õ285 bleed size, information space is 68õ255) |
51,000 |
|
| 3.4. Inserts inside the edition** (250 g/m² paper): |
|
| 1/1 (210õ280 bleed size, information space is 180õ250) |
252,000 |
|
| 2/1 (1/1 + 1/1 from one advertiser) |
480,000 |
|
| 3.5. Inserts inside the edition with perforation ** (250 g/m² paper): |
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| 1/1 (210õ280 bleed size, information space is 180õ250) |
265,000 |
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| 2/1 (1/1 + 1/1 from one advertiser) |
505,000 |
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Attention! Deadline for reception of advertising in article block is a week prior to the issue closure date.
The number of advertising space in the article block is limited, that’s why for guaranteed placement the advertising must be submitted in advance (for several weeks).
Layouts for placement on status pages shall be agreed with advertising service..
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| * Information space is 185õ255 mm. |
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| ** Advertising is received in a total volume of 1/1 + 1/1. |
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Attention! If the advertiser places a ‘discount’ label he or she shall receive a 5% discount off the basic rates. The ‘discount’ label is valid only for modular advertising in heading 24 Services.
The label is unified and is set on the module by the advertiser’s direction.
The label is placed in the upper left corner of the ad, except for the modules of 1/1 format. Their labels are placed either in the upper left or upper right corners depending on their placement on the left or right pages respectively.
The ad should contain the place for the label free of text and graphics.
Size of the discount is indicated optional to the advertiser.
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Âèä Type of ad
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Place for the label
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Modular advertising:
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Format from 1/8 to 3/4
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top left corner, square with 17 mm sides
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Format 1/1
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top left and right corners, square with 30 mm sides
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Format 2/1
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top left corner, square with 30 mm sides
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Gate fold on the covers:
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Gf format 1 on the front cover (cover with single outward fold,
384õ280 mm bleed size, information space is 354õ250 mm)
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700,000 RUB
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Gf format 2 on the back cover(cover with single inward fold,
384õ280 mm bleed size, information space is 354õ250 mm)
|
600,000 RUB
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Gate fold inside the edition*
(130 g/m² paper)
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Gf format 1õ2 (from one advertiser)
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960,000 RUB
|
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Gf format 1(384õ280 mm bleed size, information space is 354õ250 mm)
|
500,000 RUB
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Gate fold inside the edition with perforation*
(130 g/m² paper)
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Gf format 1õ2 (from one advertiser)
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1,010,000 RUB
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Gf format 1
(384õ280 mm bleed size, information space is 354õ250 mm)
|
525,000 RUB
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Gate fold inside the edition with double fold**
(130 g/m² paper)
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Gf format 2õ2
(from one advertiser)
|
1,350,000 RUB
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Gf format 2
(558õ280 mm bleed size, information space is 528õ250 mm)
|
710,000 RUB
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Gate fold inside edition with double fold and perforation **
(130 g/m²paper)
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Gf format 2õ2
(from one advertiser)
|
1,415,000 RUB
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Gf format 2
(558õ280 mm bleed size, information space is 528õ250 mm)
|
745,000 RUB
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NOTE:
* - advertising is received in a total volume of Gf format 1õ2
** - advertising is received in a total volume of Gf format 2õ2
ATTENTION!
In the case of Gf format 1 advertising on the front cover:
1/1 on the 2nd cover page - 210õ280 mm (information space is 177õ255 mm).
In the case of Gf format 1 advertising on the back cover:
1/1 on the 3rd cover page - 210õ280 mm (information space is 167õ255 mm);
1/1 on the 4th cover page - 210õ280 mm (information space is 177õ255 mm).
In the case there is no Gf format 1 on the front (back) page, the dimensions 1/1
on the 2nd, 3rd and 4th cover page do not change and are equal to 210õ280 mm (information space is 180õ250 mm)
Due to pagination technological peculiarities, tipping is possible between gatherings with a pitch distance of 16 pages, thus, in the volume less than 16 pages, placing tipping inside declared headings is not guaranteed.
Gate fold advertising on the cover and tipping inside the publication is received a week prior to the advertising reception for inner pages of publication. Requests for placing ads of Gf rate and Tipping inside publication with perforations rate must be submitted 2 weeks prior to the issue closure.
Advertising requirements
Inserts and tipping of samples in the magazine
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Range of insert circulation
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Price in Rubles per 1000 copies
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Insert into the RANDOM PLACE in the magazine
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10-40 thousand copies
|
4000
|
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41-60 thousand copies
|
3600
|
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61-75 thousand copies.
|
2900
|
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76-100 thousand copies.
|
2600
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Insert into PARTICULAR PLACE in the magazine
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Insert into the package
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10-20 thousand copies
|
4900
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21-30 thousand copies.
|
4800
|
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31-40 thousand copies
|
4700
|
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41-50 thousand copies
|
4300
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51-100 thousand copies
|
4200
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Insert into particular page of the block
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10-20 thousand copies
|
4900
|
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21-30 thousand copies
|
4800
|
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31-40 thousand copies
|
4700
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TIPPING OF SAMPLE
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10-40 thousand copies
|
5000
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41-60 thousand copies.
|
4900
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61-80 thousand copies
|
4700
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81-100 thousand copies
|
4400
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As for these rates, the advertising is received in the scope of 10,000 copies of enclosures with an enlargement ratio of 1000 copies.
Technical requirements to insets and tipping of samples
Size of discounts (%) granted to direct advertisers in editorial centers of the reception of advertising*
| Line advertising |
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| number of lines |
discounts |
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| 5-9 |
5 |
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| 10-19 |
10 |
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| 20-39 |
20 |
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| >40 |
30 |
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number of
publications |
Modular advertising |
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| 1/16 |
3/32 |
1/8 |
3/16 |
1/4 |
3/8 |
1/2 |
3/4 |
1/1 |
2/1 |
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| 2 |
6 |
7 |
8 |
9 |
11 |
13 |
15 |
17 |
19 |
21 |
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| 3 |
7 |
9 |
10 |
12 |
13 |
16 |
17 |
19 |
21 |
23 |
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| 4 |
9 |
10 |
12 |
14 |
15 |
18 |
19 |
21 |
22 |
25 |
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| 5 |
10 |
12 |
13 |
15 |
17 |
18 |
20 |
22 |
23 |
26 |
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| 6 |
11 |
13 |
14 |
16 |
18 |
19 |
21 |
22 |
24 |
27 |
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* If the advertising is submitted to the accredited advertising agencies the size of the discount is set up by the advertising agency directly.
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