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All prices include 18% VAT

Advertising requirements

Technical requirements to advertising information

Name	Price, Russian Rubles
1. Text ad / Expanded text ad:
In all headings except for Sale and delivery of tickets	2400 / 3600
In heading Sale and delivery of tickets	4200 / 6400
2. Modules (horizontal х vertical, mm):
2/1 (spread)	239,700
1/1 (215х285 bleed size*)	122,000
3/4 (178х184)	92,300
1/2 (178х122, 87х246)	62,600
3/8 (178х90; 87x184)	47,800
1/4 (178х60; 87х122)	33,000
3/16 (87х91)	25,600
1/8 (87х60)	18,200
3/32 (87х43)	14,500
1/16 (87х29)	10,800
3. Placement of advertising on status pages:
3.1. On the cover:
1/1 on the 2nd cover page (215х285 bleed size*)	125,000
1/1 on the 3rd cover page (215х285 bleed size*)	105,000
1/1 on the 4th cover page (215х285 bleed size*)	125,000
Placement of advertising on the 1st cover page         (40х20 mm, not more than 4 in one issue)	47,000
Attention! Not more than 4 logos shall be placed in one issue.
3.2. On the pages before content, after content and before the 3rd cover page:
1/1 before content (215х285 bleed size*)	125,000
2/1 before content         (1/1 on the 2nd cover page + 1/1 before content)	262,000
1/1 after content (215х285 bleed size*)	143,000
2/1 after content	283,000
1/1 before the 3rd cover page (215х285 bleed size*)	116,000
Attention! Advertising on the cover, pages before content and before the 3rd cover page is received only by the results of the draw.
3.3. In the article block:
2/1 ст.	283,000
1/1 ст. (215х285bleed size*)	143,000
2/3 ст. (129х285 bleed size, information space is 114х255)	99,000
1/2 ст. (215х140 bleed size, information space is 185х125)	75,000
1/3 ст. (83х285 bleed size, information space is 68х255)	51,000
3.4. Inserts inside the edition** (250 g/m² paper):
1/1 (210х280 bleed size, information space is 180х250)	252,000
2/1 (1/1 + 1/1 from one advertiser)	480,000
3.5. Inserts inside the edition with perforation ** (250 g/m² paper):
1/1 (210х280 bleed size, information space is 180х250)	265,000
2/1 (1/1 + 1/1 from one advertiser)	505,000
Attention! Deadline for reception of advertising in article block is a week prior to the issue closure date. The number of advertising space in the article block is limited, that’s why for guaranteed placement the advertising must be submitted in advance (for several weeks). Layouts for placement on status pages shall be agreed with advertising service..
* Information space is 185х255 mm.
** Advertising is received in a total volume of 1/1 + 1/1.

Attention! If the advertiser places a ‘discount’ label he or she shall receive a 5% discount off the basic rates. The ‘discount’ label is valid only for modular advertising in heading 24 Services. The label is unified and is set on the module by the advertiser’s direction. The label is placed in the upper left corner of the ad, except for the modules of 1/1 format. Their labels are placed either in the upper left or upper right corners depending on their placement on the left or right pages respectively. The ad should contain the place for the label free of text and graphics. Size of the discount is indicated optional to the advertiser. Вид Type of ad Place for the label Modular advertising: Format from 1/8 to 3/4 top left corner, square with 17 mm sides Format 1/1 top left and right corners, square with 30 mm sides Format 2/1 top left corner, square with 30 mm sides

NOTE:
* - advertising is received in a total volume of Gf format 1х2
** - advertising is received in a total volume of Gf format 2х2

ATTENTION!

In the case of Gf format 1 advertising on the front cover:

    1/1 on the 2nd cover page - 210х280 mm (information space is 177х255 mm).

In the case of  Gf format 1 advertising on the back cover:

    1/1 on the 3rd cover page - 210х280 mm (information space is 167х255 mm);
    1/1 on the 4th cover page - 210х280 mm (information space is 177х255 mm).

In the case there is no Gf format 1 on the front (back) page, the dimensions 1/1

    on the 2nd, 3rd and 4th cover page do not change and are equal to 210х280 mm (information space is 180х250 mm)

Due to pagination technological peculiarities, tipping is possible between gatherings with a pitch distance of 16 pages, thus, in the volume less than 16 pages, placing tipping inside declared headings is not guaranteed.

Gate fold advertising on the cover and tipping inside the publication is received a week prior to the advertising reception for inner pages of publication. Requests for placing ads of Gf rate and Tipping inside publication with perforations rate must be submitted 2 weeks prior to the issue closure. 

Advertising requirements

Inserts and tipping of samples in the magazine

As for these rates, the advertising is received in the scope of 10,000 copies of enclosures with an enlargement ratio of 1000 copies.

Technical requirements to insets and tipping of samples

Size of discounts (%) granted to direct advertisers in editorial centers of the reception of advertising* 

Line advertising
number of lines	discounts
5-9	5
10-19	10
20-39	20
>40	30

number of publications	Modular advertising
	1/16	3/32	1/8	3/16	1/4	3/8	1/2	3/4	1/1	2/1
2	6	7	8	9	11	13	15	17	19	21
3	7	9	10	12	13	16	17	19	21	23
4	9	10	12	14	15	18	19	21	22	25
5	10	12	13	15	17	18	20	22	23	26
6	11	13	14	16	18	19	21	22	24	27

* If the advertising is submitted to the accredited advertising agencies the size of the discount is set up by the advertising agency directly.

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