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Advertising requirements

Technical requirements to advertising information

Name	Cost
1. TEXT ADVERTISEMENT:
Text advertisement in all headings excluding ‘Sale and delivery of tickets’ (up to 250 characters)	2 400
Text advertisement in ‘Sale and delivery of tickets’ heading (up to 250 characters)	3 300
Expanded text ad in all heading except ‘Sale and delivery of tickets’ (up to 500 characters)	3 600
Expanded text ad in ‘Sale and delivery of tickets’ (up to 500 characters)	5 000
Text ad with highlighted words in all headings except for ‘Sale and delivery of tickets’ (number of permitted highlighted words is up to 5)	3 000
Text ad highlighted by the background into all headlines except ‘Sale and delivery of tickets’	3 600
Attention! One line may contain information only on ONE particular tour.
2. MODULAR ADVERTISING (horizontal х vertical, mm):
2/1 (spread)	239 700
1/1 (215х285 trim*)	122 000
3/4 (178х184)	92 300
1/2 (178х122, 87х246)	62 600
3/8 (178х90; 87x184)	47 800
1/4 (178х60; 87х122)	33 000
3/16 (87х91)	25 600
1/8 (87х60)	18 200
3/32 (87х43)	14 500
1/16 (87х29)	10 800
3. PLACEMENT ON STATUS PAGES
On the cover:
1/1 on the 1st cover page (220х285 trim**)	260 000
Lower right corner of the 1st page         (isosceles triangle with 60x60 mm sides, trim)	50 000
Attention! Deadline for placement of layout on this advertisement shall be submitted to the advertising service is not less than 3 weeks prior to the issue closure date.
1/1 on the 2nd cover page  (215х285 trim*)	125 000
1/1 on the 3rd cover page  (215х285 trim*)	95 000
1/1 on the 4th cover page (215х285 trim*)	125 000
Placement of logo on the 1st cover page         (40х20 mm, not more than  4 in one issue)	47 000
Attention! Not more than 4 logos are placed on the cover of one issue. In case of 1/1 on the 1st cover page advertising Logo on the 1st cover page advertising is not received.
Before content:
2/1 (1/1 on the 2nd cover page + 1/1 before content)	262 000
1/1 (215х285 trim*)	125 000
1/1 Editor-in-chief’s column (215x285 mm, trim)	127 000
In content:
1/1 (215х285 trim*, placement on the right side of the spread)	130 000
After content:
2/1 (spread)	283 000
1/1 (215х285 trim*)	143 000
Before the 3rd cover page:
1/1 (215х285 trim*)	116 000
Attention: Advertising on the covers, pages before content and before the 3rd cover page is received only by the results of the draw.
In article blocks:
2/1 (spread)	283 000
2/1 in bonus block**** (spread)	239 700
1/1 (215х285 trim*)	143 000
1/1 bonus block**** (215x285 trim*)	122 000
2/3 (129х285 trim, information space is 114х255)	99 000
2/3 bonus block**** (129х285 trim, information space is 114х255)	82 000
1/2 (215х140 trim, information space is 185х125)	75 000
1/2 bonus block**** (215x140 trim, information space is 185x125)	62 600
1/3 (83х285 trim, information space is 68х255)	51 000
1/3 bonus block**** (83x285 trim, information space is 68x255)	42 500
4. PLACEMENT ON INSERTS (250 g/m2 paper)***
Inserts inside the magazine:
2/1 (1/1 + 1/1 from one advertiser)	480 000
1/1 (210х280 trim, information space is 180х250)	252 000
Inserts inside the magazine with perforation:
2/1 (1/1 + 1/1 from one advertiser)	505 000
1/1 (210х280 trim, information space is 180х250)	265 000
Attention! Deadline for reception of advertising to the article block is a week prior to the issue closure date. Requests for placement the inserts inside the magazine with perforation shall be submitted two weeks before the issue closure date. The amount of advertising space in article blocks is limited, thus for guaranteed placement advertising shall be submitted several weeks in advance. Layouts for placement on status pages of the magazine shall be approved by the advertising service. Due to technological peculiarities of pagination, tipping is possible between gatherings with a pitch distance of 16 pages, thus, in the volume less than 16 pages, placing tipping inside declared headings is not guaranteed.
* Information space is 185х255 mm.
** Information space is 185х180 mm.
*** Advertising is received in a total volume of 1/1 + 1/1.
****For advertisers who place modular advertising of total volume 1/1 and more in one issue (advertising on status pages is counted in calculation of total volume of advertising).

If the advertiser places a ‘discount’ label he or she shall receive a 5% discount off the basic rates. The ‘discount’ label is valid only for modular advertising in heading 24 Services.   The label is unified and is set on the module by the advertiser’s direction. The label is placed in the upper left corner of the ad, except for the modules of 1/1 format. Their labels are placed either in the upper left or upper right corners depending on their placement on the left or right pages respectively. The ad should contain the place for the label free of text and graphics (see the table). Size of the discount is indicated optional to the advertiser.   Modular advertisement Place for the label Format from 1/8 до 3/4 upper left corner with 17 mm sides Format 1/1 upper left and right corners with 30 mm sides Format 2/1 upper left corner with 30 mm sides

5. GATE FOLD

*Advertising is received with the total volume of Gf-format 1x2
** Advertising is received with the total volume of Gf-format 2x2
________

ATTENTION!

In the case of Gf-format 1 on the front page advertising, there are changes in the size of the information space for format 1/1 on the 2nd cover page - 182x255 mm.

In case of Gf-format 1 on the back cover  there are changes in the size of the information space 1/1 on the 3rd and 4th cover  pages:

 for format 1/1 on the 3rd cover page – 172x255 mm,
for format 1/1 on the 4th cover page – 182x255 mm.

In the case there is no advertising of Gf-format 1 on the front (back) cover the size of information space for format 1/1 on the 2nd, 3rd and 4th cover pages do not change and are equal to 185x255 mm.

Gate fold advertising on the cover and tipping inside the publication is received a week prior to the advertising reception for inner pages of publication.

Requests for placing ads of Gf rate and Tipping inside publication with perforations rate must be submitted 2 weeks prior to the issue closure date.
________

6. INSERTS AND TIPPING OF SAMPLES

Range of insert circulation	Price in Rubles per 1000 copies
Insert into the RANDOM PLACE in the magazine
10-20 thousand copies	4600
21-30 thousand copies	4500
31-40 thousand copies	4400
41-50 thousand copies	4300
51-60 thousand copies	4200
61-75 thousand copies	4200
76-100 thousand copies	4200
Insert into PARTICULAR PLACE in the magazine*
10-20 thousand copies	6300
21-30 thousand copies	6100
31-40 thousand copies	6000
41-50 thousand copies	5900
51-100 thousand copies	5800
TIPPING OF SAMPLES
10-40 thousand copies	7 000
41-60 thousand copies	5 800
61-100 thousand copies	5 600

* Inserts into particular place in the magazine may be done under the cover (between the last page of the block and the 3rd cover page), into the package (on the 4th cover), to the particular page of the block (not more than 40).

Advertising on these rates is received on the whole circulation and its part with an enlargement ratio of 1000 copies but not less than 10,000 copies. Requirement to the region of distribution may be taken in account by the approval of the advertising service of the publishing house. 

Tipping in the magazine is possible only to the 1st page of gathering  with a pitch distance of 16 pages.

All copies containing inserts and (or) samples are single copy packed into polypropylene foil.

Technical requirements to inserts and tipping of samples

Sizes of discounts (in %) granted to direct advertisers in the editorial points of reception of advertising* 

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