All prices include 18% VAT.

Advertising requirements

Technical requirements to advertising information

Name	Price (in Russian Rubles)
1. Informational lines Standard rate / Regional rate* :
1.1. Package of informational lines in one issue from 1 advertiser
Package A (1-20 ads)	450 / 270
Package B (21-50 ads)	446 / 267
Package C (51-100 ads)	440 / 263
Package D (101-150 ads)	430 / 256
Package E (151 and more ads)	420 / 250
1.2. Package of highlighted informational lines in one issue from 1 advertiser
Package A (1-20 ads)	740 / 445
Package B (21-50 ads)	734 / 441
Package C (51-100 ads)	725 / 434
Package D (101-150 ads)	708 / 422
Package E (151 and more ads)	690 / 410
2. Text ads:
Text ad in frame	1800 / 1080
Highlighted text ad in frame	3000 / 1800
3. Modular ad (horizontal x vertical, mm):
2/1 (1/1+1/1)	175,000 / 105,000
1/1 (175õ229)	110,000 / 66,000
3/4 (175õ170)	86,000 / 51,600
1/2 (175õ113; 85õ229)	61,500 / 36,900
3/8 (85õ170; 175õ84)	52,000 / 31,200
1/4 (85õ113, 175õ55)	36,000 / 21,600
3/16 (85õ84)	27,500 / 16,500
1/8 (85õ55; 175õ27)	18,200 / 10,900
3/32 (85õ41)	14,500 / 8700
1/16 (85õ27)	9700 / 5800
1/32 (85õ13)	5500 / 3300
4. Ads placement on status pages:
4.1. On the cover:
The first cover page (175õ180)	246,000 / 148,000
1/1 on the 2nd cover page (210õ270 bleed**)	127,000 / 76,000
1/1 on the 3rd cover page (210õ270 bleed**)	111,000 / 67,000
1/1 on the 4th cover page (175õ240)	127,000 / 76,000
4.2. On the color inserts before content and inside edition:
1/2 (175õ117)	70,000 / 42,000
1/1 (210õ270 bleed**)	127,000 / 76,000
2/1	205,000 / 123,000
Attention! Advertising on the cover is received only by the results of the draw. The deadline for advertising reception on status pages is a week prior to issue closure date. Layouts for placing on status pages must be approved by the advertising service.
* Regional rate applies only for the advertisers from Russian regions that don’t have representative offices in Moscow and Moscow regions.
** Information space is 180õ240

If the advertiser places a ‘discount’ label he or she shall receive a 5% discount off the basic rates. The ‘discount’ label is valid only for modular advertising in 1-36, 38, 41 headings. The label is unified and is set on the module by the advertiser’s direction. The label is placed in the upper left corner of the ad, except for the modules of 1/1 format. Their labels are placed either in the upper left or upper right corners depending on their placement on the left or right pages respectively. The ad should contain the place for the label free of text and graphics. Size of the discount is indicated optional to the advertiser. Type of ad Label place Modular ad: Format from 1/8 to 3/4 Upper left corner, 17 mm sides Format 1/1 Upper left and right corners, 30 mm sides Format 2/1 Upper left corner, 30 mm sides

Advertising requirements

Inserts and samples tipping in the magazine

As for these rates, advertising is received in the volume of 10,000 of issues enclosures of 10,000 of copies with the ratio of enlargement of 1000 of copies.

Technical requirements to inserts and samples tipping

Size of the discounts (%) granted to direct advertisers in editorial points of advertising reception*