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Advertising requirements

Technical requirements to advertising information

Name	Cost, Rub.
1. INFORMATION LINES Standard rate / Regional rate
Information line (1-20 ads)	450 / 270
Package of information lines in one issue from one advertiser
Package  A (21-50 ads)	446 / 267
Package  B (51-100 ads)	440 / 263
Package  C (101-150 ads)	430 / 256
Package  D (151 and more ads)	420 / 250
Highlighted information line (1-20 advertisements)	740 / 445
Package of highlighted information lines in one issue from one advertiser
Package A (21-50 ads)	734 / 441
Package B (51-100 ads)	725  / 434
Package C (101-150 ads)	708  / 422
Package D (151 and more ads)	690 / 410
TEXT ADS Standard rate / Regional rate
Text ad in a frame	1 800 / 1 080
Highlighted text ad in a frame	3 000 / 1 800
2. MODULAR ADVERTISING Standard rate / Regional rate (horizontal х vertical, mm):
2/1 (1/1+1/1)	175 000 / 105 000
1/1 (175х229)	100 000 /   66 000
3/4 (175х170)	86 000 /   51 600
1/2 (175х113; 85х229)	61 500 /   36 900
3/8 (85х170; 175х84)	52 000 /   31 200
1/4 (85х113, 175х55)	36 000 /   21 600
3/16 (85х84)	27 500 /   16 500
1/8 (85х55; 175х27)	18 200 /   10 900
3/32 (85х41)	14 500 /    8 700
1/16 (85х27)	9 700 /    5 800
1/32 (85х13)	5 500 /   3 300
3. PLACEMENT ON STATUS PAGES
On the cover, Anniversary rate:
1/1 on the 1st cover page (175х180 )	110 000 / 70 000
1/1 on the 2nd cover page  (210х270 trim*)	105 000 / 63 000
1/1 on the 3rd cover page (210х270 trim*)	80 000 / 48 000
On the 4th cover page:
1/1 (175х240)	110 000 / 66 500
On colored inserts before content and inside the magazine **:
2/1 with perforation (spread,  200 g/m2 paper)	225 000 / 135 000
2/1 with perforation (spread, 115 g/m2 paper)	215 000 / 129 000
2/1 (spread)	205 000 / 123 000
1/1 (210х270 bleed size*)	127 000 / 76 000
1/2 (175х117)	70 000 / 42 000
Attention! Advertising on the cover is received only by the results of the draw. Deadline for reception of advertising on status pages is a week prior to the issue closure date. Layouts for placement on status pages shall be approved by advertising service.
* Information space is 80х240.
** Advertising is received in a total volume with an enlargement ratio of 2/1.
Regional rate applies only for advertisers from Russian regions that don’t have offices in Moscow and Moscow region.

If the advertiser places a ‘discount’ label he or she shall receive a 5% discount off the basic rates. The ‘discount’ label is valid only for modular advertising in 1-36, 38, 41 headings.   The label is unified and is set on the module by the advertiser’s direction. The label is placed in the upper left corner of the ad, except for the modules of 1/1 format. Their labels are placed either in the upper left or upper right corners depending on their placement on the left or right pages respectively. The ad should contain the place for the label free of text and graphics (see the table). Size of the discount (N%) is indicated optional to the advertiser.   Modular advertising Place for the label Format from 1/8 to 3/4 Upper left corner with 17 mm sides Format 1/1 Upper left and right corners with 30 mm sides Format 2/1 Upper left corner with 30 mm sides

Advertising requirements

4. TIPPING OF SAMPLES

Range of inserts circulation	Price in Rubles per 1000 copies
TIPPING OF SAMPLES
10-40 thousand copies	7 000
41-60 thousand copies	5 800
61-100 thousand copies	5 600

As for these rates, advertising is received for the whole circulation or a part of it with the ratio of enlargement of 1000 of copies but not less than 10,000 copies. If agreed with advertising service of editorial staff the claim to the region of distribution may be considered in the orders.
 
All issues with the samples will be single copy packed into polypropylene tape.
 
Tipping of samples is possible only to the first page of the copy book with pitch of 16 pages.

Technical requirements to inserts and tipping of samples

Size of discounts (in %), granted to direct advertisers in editorial points of reception of advertising*

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