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 01.  Information
 02.  Distribution
 03.  List of classified headings
 04.  Àdvertising rates
 05.  Schedule of publication
 06.  Contacts us
 07.  The magazine in the original
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 Advertising rates

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All prices include 18% VAT.

 Name  Cost, Rub.
 1. MODULAR ADVERTISING (horizontal x vertical, mm)
2/1 (spread) color or b&w  83 000
1/1 (230õ305 - trim format*)  48 000
1/2 (190õ128)  28 500
1/3 (59õ264)  24 800
1/4 (190õ60)  17 200
1/12*** (92õ39)  2 000
 2. ADVERTISING IN ARTICLE BLOCK (in News heading)
Article block (up to 1500 characters)  17 200
 3. INSERTS (250 g/m2 paper)
2/1 (1/1 x 2 for one advertiser) 125 000
 4. PLACEMENT ON STATUS PAGES
    On the covers:
       1/1 on the 1st cover page (230x181 – trim format****)   65 000
       1/8 on the 1st cover page (230x40 – trim format**)    34 000
       1/1 on the 2nd cover page (230x305 – trim format*)    49 000
       1/1 on the 3rd cover page (230x305 – trim format*)

  40 000

       1/1 on the 4th cover page (230x305 – trim format*)   50 000
    Before content:
       2/1 (spread) color or b&w 110 000
    In content:
       1/1 (230õ305 - trim format*)   67 500
 6. ADDITIONAL SERVICES
Services of journalists for 1/1 (up to 5000 characters)    3 500
For the choice of particular place inside the heading  +10% off the rate
Cost for the development of the information (layout)  +7% off the rate
* Information space is 200x275 mm.
** Information space is 200x20 mm.
*** The rate applies for section 5. Commercial offers (see the list of classified headings):
The modules of the section will contain the following information:
1. Photo of the product (39x39 mm);
2. Logo of the manufacturer (11x11 mm);
3. Logo of the vendor (11x11 mm);
4. Headline (name of the product, not more than 60 characters including paces);
5. Description of the product (not more than 160 characters, including spaces);
6. Address block (not more than 120 characters including spaces);
7. Price (not more than 12 characters, including gaps).
****Information space is 200x161 mm.

 

Number of modules in one issue
in ‘Commercial offers’ section

Discount, %
1-3 5
4-6 10
7-9 15
10-12 20
13 and more 25

7. INSERTS

Type of insert
Weight of insert, g
Cost of insert**, including 18% VAT
IN THE RANDOM PLACE OF THE MAGAZINE
0-30
55 000 Rub.
30-60
65 000 Rub.
60-90
75 000 Rub.
90-120
85 000 Rub.
IN THE PARTICULAR PLACE OF THE MAGAZINE*
0-30
60 000 Rub.
30-60
70 000 Rub.
60-90
80 000 Rub.
90-120
90 000 Rub.


*Insert into particular place in the magazine may be done:
under the cover (between the last page of the block and the 3rd cover page), into the package (on the 4th cover page), on the particular page of the block (not more than 20,000 copies)
**Inserts are done on the fix circulation of 5000 copies.
All copies that contain inserts are single copy packed in the polypropylene film.
Technical requirements to inserts
Minimum format of insert is 50x80 mm.
Maximum size of insert is 190x275 mm.
Maximum width of insert is 4 mm.

Not less than 40 copies of inserts shall be submitted to the printing shop for testing two weeks prior to the date of submission of advertising.

Any schemes of inserts are discussed with a printing shop two weeks prior to their submission to production (i.e. four weeks prior to the submission of current issue materials to the printing shop).

 


PACKAGES FOR COMBINED PLACEMENT OF MODULAR ADVERTISING IN MAIN EDITIONS AND MODULES IN SECTION 5. ‘COMMERCIAL OFFERS’

Name of the package

Cost of the package

Description

Package 1/1 + 6

54,000

Placement of 1/1 module in the main block of the edition and 6 modules in ‘Commercial offers’ section

Package 1/1 + 3

52,000

Placement of 1/1 module in the main block of the edition and 3 modules in ‘Commercial offers’ section

Package 1/2 + 6

36,000

Placement of 1/2 module to the main block of the edition and 6 modules in ‘Commercial offers’ section

Package 1/2 + 3

33,000

Placement of 1/2 module in the main block of the edition and 3 modules in ‘Commercial offers’ section

DISCOUNTS GRANTED FOR DIRECT ADVERTISERS ON PACKAGE OFFERS DEPENDING ON THE NUMBER
OF PUBLICATIONS PAID AT ONE TIME

Number of publications
paid at one time

Discount, %

Package «1/2 + 3» Package «1/2 + 6» Package «1/1 + 3» Package «1/1 + 6»
1 17 18 19 20
2 19 20 22 23
3 22 23 24 25
4 24 25 26 27
5 25 26 27 28
6 and more 27 28 29 30

Attention! Discounts for modules in section 5 ‘Commercial offers’ in the frames of package offers are not summarized with the discounts on modules in ‘Commercial offers’ section placed aside the package offer.

Sizes of discounts (in %) granted to direct advertisers

Number of publications
paid at one time

Modular advertising

from 1/4 from 1/3 from 1/2 from 1/1 from 2/1
1 12 15 17 20 25
2 14 17 19 23 27
3 17 20 22 25 30
4 19 22 24 27 32
5 20 23 25 28 33
6 and more 22 25 27 30 35

If you have questions regarding the rates please call +7 495 980 61 33 (multiline).

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