7. INSERTS
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Type of insert
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Weight of insert, g
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Cost of insert**, including 18% VAT
|
|
IN THE RANDOM PLACE OF THE MAGAZINE
|
0-30
|
55 000 Rub.
|
|
30-60
|
65 000 Rub.
|
|
60-90
|
75 000 Rub.
|
|
90-120
|
85 000 Rub.
|
|
IN THE PARTICULAR PLACE OF THE MAGAZINE*
|
0-30
|
60 000 Rub.
|
|
30-60
|
70 000 Rub.
|
|
60-90
|
80 000 Rub.
|
|
90-120
|
90 000 Rub.
|
*Insert into particular place in the magazine may be done:
under the cover (between the last page of the block and the 3rd cover page), into the package (on the 4th cover page), on the particular page of the block (not more than 20,000 copies)
**Inserts are done on the fix circulation of 5000 copies.
All copies that contain inserts are single copy packed in the polypropylene film.
Technical requirements to inserts
Minimum format of insert is 50x80 mm.
Maximum size of insert is 190x275 mm.
Maximum width of insert is 4 mm.
Not less than 40 copies of inserts shall be submitted to the printing shop for testing two weeks prior to the date of submission of advertising.
Any schemes of inserts are discussed with a printing shop two weeks prior to their submission to production (i.e. four weeks prior to the submission of current issue materials to the printing shop).
PACKAGES FOR COMBINED PLACEMENT OF MODULAR ADVERTISING IN MAIN EDITIONS AND MODULES IN SECTION 5. ‘COMMERCIAL OFFERS’
 |
|
Name of the package
|
Cost of the package
|
Description
|
 |
| Package 1/1 + 6 |
54,000
|
Placement of 1/1 module in the main block of the edition and 6 modules in ‘Commercial offers’ section
|
 |
| Package 1/1 + 3 |
52,000
|
Placement of 1/1 module in the main block of the edition and 3 modules in ‘Commercial offers’ section
|
 |
| Package 1/2 + 6 |
36,000
|
Placement of 1/2 module to the main block of the edition and 6 modules in ‘Commercial offers’ section
|
 |
| Package 1/2 + 3 |
33,000
|
Placement of 1/2 module in the main block of the edition and 3 modules in ‘Commercial offers’ section
|
 |
DISCOUNTS GRANTED FOR DIRECT ADVERTISERS ON PACKAGE OFFERS DEPENDING ON THE NUMBER
OF PUBLICATIONS PAID AT ONE TIME
Attention! Discounts for modules in section 5 ‘Commercial offers’ in the frames of package offers are not summarized with the discounts on modules in ‘Commercial offers’ section placed aside the package offer.
Sizes of discounts (in %) granted to direct advertisers
If you have questions regarding the rates please call +7 495 980 61 33 (multiline).