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|
Rates for advertising |
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All prices include 18% VAT.
| Name |
Price, Rub. |
 |
| 1. TEXT ADVERTISEMENT |
for companies and educational establishments
|
for HR agencies*
|
for headings
25. «Other activity» and
28.4 «Medical boards. Assistance in reception of the allowing documentation»
|
 |
Standard text advertisement
(not more than 345 characters) |
970
|
350
|
3 450
|
 |
| Standard text advertisement in a frame |
1 600
|
600
|
4 500
|
 |
| Highlighted text advertisement |
1 690
|
600
|
4 800
|
 |
| Highlighted text advertisement in a frame |
2 700
|
1 200
|
5 000
|
 |
Expanded text advertisement
(not more than 690 characters) |
1 500
|
750
|
|
 |
| Highlighted expanded text advertisement |
2500
|
|
|
 |
| Attention! Text advertisement on employment shall contain an offer of only one vacancy. |
 |
2. MODULAR ADVERTISING
(horizontal х vertical, mm) |
standard rate
|
for heading
26 «Education»,
27 «Education courses»
|
for heading 25 and 28.4
|
 |
| 2/1 (spread) |
185 000
|
150 000
|
275 000
|
 |
| 1/1 (178х238) |
96 500
|
78 000
|
145 000
|
 |
| 3/4 (178х178) |
73 300
|
60 000
|
109 000
|
 |
| 2/3 (178х158) |
65 500
|
55 000
|
97 500
|
 |
| 1/2 (88х238; 178х118) |
48 700
|
43 500
|
73 000
|
 |
| 3/8 (88х178) |
36 500
|
32 600
|
55 000
|
 |
| 1/3 (88х158; 178х78) |
32 700
|
29 200
|
49 000
|
 |
| 1/4 (88х118; 178х58) |
24 500
|
22 000
|
38 000
|
 |
| 3/16 (88х88) |
18 700
|
16 700
|
28 900
|
 |
| 1/6 (88х78) |
16 400
|
14 800
|
25 500
|
 |
| 1/8 (88х58) |
12 300
|
11 200
|
19 500
|
 |
| 1/12 (43х78; 88х38) |
8 500
|
7 700
|
13 800
|
 |
| 1/16 (43х58; 88х28) |
6 600
|
6 000
|
10 750
|
 |
| 1/24 (43х38; 88х18) |
4 600
|
4 200
|
7 700
|
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| 1/32 (43х28) |
3 800
|
3 500
|
6 100
|
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| 1/48 (43х18) |
2 750
|
2 500
|
4 800
|
 |
3. ADVERTISING ON STATUS PAGES
(for trim dimensions the format of information space is 180х240) |
 |
|
Attention! Deadline for reception of advertising on the covers is a week prior to the issue closure date!
|
 |
| 3.1. On the cover: |
|
|
 |
| the 1st cover page (182х168)** |
200 000
|
|
 |
| 1/1 on the 2nd cover page (210х270 trim)** |
127 000
|
|
 |
| 1/1 on the 3rd cover page (210х270 trim)** |
70 000
|
|
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| 1/1 on the 4th cover page (190х250)** |
149 000
|
|
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|
Attention! Information line about free covers. +7 495 797 88 40 (Elena Yudin, Olga Solodova)
|
Advertising requirements
Sizes of discounts (in %) granted to direct advertisers in the editorial points of reception of advertising*
Number of
publications |
Modular advertising |
 |
| 1/48 |
1/32 |
1/24 |
1/16 |
1/12 |
1/8 |
1/6 |
3/16 |
1/4 |
1/3 |
3/8 |
1/2 |
2/3 |
3/4 |
1/1 |
2/1 |
 |
| 2 |
0 |
1 |
2 |
3 |
5 |
7 |
10 |
10 |
10 |
11 |
11 |
12 |
13 |
13 |
14 |
16 |
 |
| 3 |
2 |
2 |
3 |
5 |
8 |
10 |
11 |
11 |
11 |
12 |
12 |
13 |
14 |
14 |
15 |
18 |
 |
| 4 |
3 |
4 |
5 |
8 |
10 |
11 |
11 |
11 |
12 |
13 |
13 |
14 |
15 |
15 |
16 |
20 |
 |
| 5 |
4 |
5 |
6 |
10 |
10 |
11 |
12 |
12 |
13 |
13 |
14 |
15 |
16 |
16 |
18 |
21 |
 |
| 6 |
5 |
6 |
8 |
10 |
11 |
11 |
12 |
12 |
13 |
14 |
14 |
15 |
17 |
17 |
19 |
22 |
 |
| 7 |
6 |
7 |
10 |
10 |
11 |
12 |
13 |
13 |
14 |
14 |
15 |
16 |
17 |
18 |
20 |
23 |
 |
| 8 |
7 |
8 |
10 |
11 |
11 |
12 |
13 |
13 |
14 |
15 |
15 |
17 |
18 |
19 |
20 |
24 |
 |
| 9 |
8 |
9 |
10 |
11 |
11 |
13 |
13 |
14 |
14 |
15 |
16 |
17 |
19 |
20 |
21 |
25 |
 |
| 10 |
9 |
10 |
10 |
11 |
12 |
13 |
14 |
14 |
15 |
16 |
16 |
28 |
20 |
20 |
21 |
26 |
 |
| 11 |
10 |
11 |
11 |
11 |
12 |
13 |
14 |
14 |
15 |
16 |
17 |
19 |
20 |
20 |
22 |
28 |
 |
| >12 |
10 |
11 |
11 |
11 |
12 |
13 |
14 |
14 |
15 |
17 |
17 |
19 |
20 |
21 |
23 |
30 |
 |
* If advertising is submitted to advertising agencies, size of the discount is set by the agency directly.
If you have questions regarding the rates please contact the advertising service of the publishing house
by phone: + 7 495 797-8840, 797-8854.
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