Rates for advertising

All prices include 18% VAT.

 Name  Price, Rub.
 1. TEXT ADVERTISEMENT

for companies and educational establishments

for HR agencies*

 for headings
25. «Other activity» and
28.4 «Medical boards. Assistance in reception of the allowing documentation»

Standard text advertisement
(not more than 330 characters)
970
 350
3 450
Standard text advertisement in a frame
 1 600
600
4 500
Highlighted text advertisement 
 1 690
600
4 800
Highlighted text advertisement in a frame
 2 700
1 200
5 000
Expanded text advertisement
(not more than 690 characters)
 1 500
750
Highlighted expanded text advertisement
 2500
Attention! Text advertisement on employment shall contain an offer of only one vacancy.
 2. MODULAR ADVERTISING
(
horizontal х vertical, mm)

standard rate

for heading
26 «Education»,
27 «Education courses»

for heading 25 and 28.4

2/1 (spread)
185 000
150 000
275 000
1/1 (178х238)
96 500
78 000
145 000
3/4 (178х178)
73 300
60 000
109 000
2/3 (178х158)
64 500
55 000
97 500
1/2 (88х238; 178х118)
48 700
43 500
73 000
3/8 (88х178)
36 500
32 600
55 000
1/3 (88х158; 178х78)
32 700
29 200
49 000
1/4 (88х118; 178х58)
24 500
22 000
38 000
3/16 (88х88)
18 700
16 700
28 900
1/6 (88х78)
16 400
14 800
25 500
1/8 (88х58)
12 300
11 200
19 500
1/12 (43х78; 88х38)
8 500
7 700
13 800
1/16 (43х58; 88х28)
6 600
6 000
10 750
1/24 (43х38; 88х18)
4 600
4 200
7 700
1/32 (43х28)
3 800
3 500
6 100
1/48 (43х18)
2 750
2 500
4 800
3. ADVERTISING ON STATUS PAGES
(for trim dimensions the format of information space is 180х240)

Attention! Deadline for reception of advertising on the covers is a week prior to the issue closure date!

    3.1. On the cover:

standard rate

Special offer till June, 20, 2010

the 1st cover page (182х168)**
200 000
150 000
1/1 on the 2nd cover page (210х270 trim)**
127 000
95 000
1/1 on the 3rd cover page (210х270 trim)**
70 000
50 000
1/1 on the 4th cover page (190х250)**
149 000
110 000

Attention! Information line about free covers. +7 495 797 88 40 (Elena Yudin, Olga Solodova)

    3.2. In the article block **
 1/4 (88х118; 178х58)  28 000
    3.3. Inserts in the beginning of the magazine **
 2/1 (spread)  316 000
 1/1 (210х270 – undertrim format, 180х240 – maximum format of type page, i.e. information space)  174 500
 1/2 (178х116)   94 000
    3.4. Inserts inside the magazine
 2/1 (spread)  230 000
 1/1 (210х270 – undertrim format, 180х240 – maximum format of type page, i.e. information space)  135 000
Attention! Deadline for reception of advertising is a week prior to the issue closure date!
* This rate applies only for headings 1–22, 23.1–23.4, 23.6–23.12 and is intended for HR agencies that meet the following requirements:
  • the services they render are free of charge;
  • not less than 80 % of vacancies are intended for high qualified specialists and managers.
    The editor retains the right for the final decision on the possibility of advertising on HR rates.
  • ** Following advertising shall not be accepted on status pages of the magazine: paid services for unemployed (without guaranteed employment); educational establishments; assistance in registration, and in acquiring permissions for the foreign labor power intake, execution of citizenship, personal medical records.

    Attention! Advertising on the covers is received only by the results of the draw.
    Layouts for placement on status pages shall be approved by the advertising service.


    4. PACKAGES = MODULAR ADVERTISING IN BUSINESS WORLD. JOB & SALARY MAGAZINE + SHOWINGS OF THE ADVERTISING BLOCK AT ZARPLATA.RU WEBSITE (FOR ALL HEADINGS EXCLUDING 25-29)

    Name of the package

    Content of the package

    Package cost
    (Rub. including 18% VAT)

    Format of modular advertising in Job & salary magazine

    +

    Display rate at the inner pages of ZARPLATA.RU website

    Package 1

    2/1 (spread)

    +

    display

    189 956

    Package 2

    1/1 (178х238)

    +

    display

    101 456

    Package 3

    3/4 (178х178)

    +

    display

    78 256

    Package 4

    2/3 (178х158)

    +

    display

    70 456

    Package 5

    1/2 (88х238; 178х118)

    +

    display

    53 656

    Package 6

    3/8 (88х178)

    +

    display

    41 456

    Package 7

    1/3 (88х158; 178х78)

    +

    display

    37 656

    Package 8

    1/4 (88х118; 178х58)

    +

    display

    29 456

    Package 9

    3/16 (88х88)

    +

    display

    23 656

    Package 10

    1/6 (88х78)

    +

    display

    21 356

    Package 11

    1/8 (88х58)

    +

    display

    17 256

    Package 12

    1/12 (43х78; 88х38)

    +

    display

    13 456

    Package 13

    1/16 (43х58; 88х28)

    +

    display

    11 556

    Package 14

    1/24 (43х38; 88х18)

    +

    display

    9 556

    Package 15

    1/32 (43х28)

    +

    display

    8 756

    Package 16

    1/48 (43х18)

    +

    display

    7 706

     
    5. PACKAGES = MODULAR ADVERTISING AT STATUS PAGES IN BUSINESS WORLD. JOB & SALARY MAGAZINE + SHOWINGS OF ADVERTISING BLOCK AT ZARPLATA.RU WEBSITE

    Name of the package

    Content of the package

    Cost of the package
    Standard rate /
    offer until June 20, 2010
    (Rub. including 18% VAT)

    Format of modular advertising in Job & salary magazine

    +

    Display rate at the inner pages of zarplata.ru website

    Package 17

    1st cover page (182x168)

    +

    display

    204 956 / 154 956

    Package 18

    1/1 at the 2nd cover page
    (210х270 trim)

    +

    display

    131 956 / 99 956 

    Package 19

    1/1 at the 3rd cover page
    (210х270 trim)

    +

    display

    74 956 / 54 956

    Package 20

    1/1 at the 4th cover page(190х250)

    +

    display

    153 956 / 114 956 

    * The advertising block is placed at the inner pages of the website: the results of search in the vacancies database, employer’s card, vacancy’s card.

    Advertising requirements

    Sizes of discounts (in %) granted to direct advertisers in the editorial points of reception of advertising*

    Text advertisements

    number of lines discounts
    20-29 5
    30-39 10
    40-59 15
    60-79 20
    >80 30

    Number of
    publications
     Modular advertising
    1/48 1/32 1/24 1/16 1/12 1/8 1/6 3/16 1/4 1/3 3/8 1/2 2/3 3/4 1/1 2/1
    2 0 1 2 3 5 7 10 10 10 11 11 12 13 13 14 16
    3 2 2 3 5 8 10 11 11 11 12 12 13 14 14 15 18
    4 3 4 5 8 10 11 11 11 12 13 13 14 15 15 16 20
    5 4 5 6 10 10 11 12 12 13 13 14 15 16 16 18 21
    6 5 6 8 10 11 11 12 12 13 14 14 15 17 17 19 22
    7 6 7 10 10 11 12 13 13 14 14 15 16 17 18 20 23
    8 7 8 10 11 11 12 13 13 14 15 15 17 18 19 20 24
    9 8 9 10 11 11 13 13 14 14 15 16 17 19 20 21 25
    10 9 10 10 11 12 13 14 14 15 16 16 28 20 20 21 26
    11 10 11 11 11 12 13 14 14 15 16 17 19 20 20 22 28
    >12 10 11 11 11 12 13 14 14 15 17 17 19 20 21 23 30

    * If advertising is submitted to advertising agencies, size of the discount is set by the agency directly.

    If you have questions regarding the rates please contact the advertising service of the publishing house
    by phone: + 7 495 797-8840, 797-8854.

    "Service of Business World" Ltd., 2003
    Moscow, Khoroshovskoe shosse 32a
    Phone +7 (095) 797-88-40. Email: web@d-mir.ru
    Contacts
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