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Rates for advertising |
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All prices include 18% VAT
Advertising requirements
Technical requirements to advertising information
| Name |
Price (in Russian Rubles) |
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| 1. Text ad for companies and educational establishments / for HR agencies* / for section 31 Moscow HR agencies / for heading 29.3 Assistance in registration. Medical examining: |
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Standard text ad
(not more than 330 characters) |
840 / 200 / – / 3450 |
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| Highlighted text ad |
1470 / 1290 / – / 5200 |
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Expanded text ad
(not more than 690 characters) |
1240 / 290 / 1260 / 5200 |
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| Highlighted expanded text ad |
2170 / 1 900 / 3150 / 7700 |
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| Attention! Text ad on employment must contain an offer for only one vacancy. |
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| 2. Modular ad (horizontal х vertical, mm) Standard rate / for heading 29.3 Assistance in registration. Medical examining: |
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| 2/1 (spread) |
170,000 / 275,000 |
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| 1/1 (178х238) |
86,200 / 145,000 |
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| 3/4 (178х178) |
65,500 / 109,000 |
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| 2/3 (178х158) |
58,500 / 97,500 |
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| 1/2 (88х238; 178х118) |
43,500 / 73,000 |
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| 3/8 (88х178) |
32,600 / 55,000 |
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| 1/3 (88х158; 178х78) |
29,200 / 49,000 |
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| 1/4 (88х118; 178х58) |
22,000 / 38,000 |
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| 3/16 (88х88) |
16,700 / 28,900 |
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| 1/6 (88х78) |
14,800 / 25,500 |
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| 1/8 (88х58) |
11,200 / 19,500 |
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| 1/12 (43х78; 88х38) |
7700 / 13,800 |
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| 1/16 (43х58; 88х28) |
6000 / 10,750 |
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| 1/24 (43х38; 88х18) |
4200 / 7700 |
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| 1/32 (43х28) |
3500 / 6100 |
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| 1/48 (43х18) |
2500 / 4800 |
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| 3. Placement of advertising on status pages |
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| 3.1. On the cover (210х270 - undertrim format, 180х240 – maximum format of type column, i.e. information space): |
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| The 1st cover page (182х168)** |
200,000 |
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| 1/1 on the 2nd cover page (210х270 bleed)** |
127,000 |
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| 1/1 on the 3rd cover page (210х270 bleed)** |
70,000 |
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| 1/1 on the 4th cover page (190х250)** |
149,000 |
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| 3.2. On inserts in the beginning of the edition ** |
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| 1/2 (178х116) |
94,000 |
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| 1/1 (undertrim format 180х240 – maximum format of type column, i.e. information space) |
174,500 |
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| 2/1 (spread) |
316,000 |
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| 3.3. On inserts inside the edition |
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| 1/1 (210х270 – undertrim format, 180х240 – maximum format of type column, i.e. information space) |
151,000 |
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| 2/1 (spread) |
271,000 |
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| Attention: deadline for inserts advertising reception is a week before issue closure date! |
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| 3.4. Before the 3rd cover page** |
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| 1/1 (178х238) |
65,000 |
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Attention! The deadline for advertising reception on the covers is a week prior to issue closure date.Advertising on the cover and before the 3rd page is received only by the results of the draw. Layouts for placing on status pages must be approved by the advertising service.
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ATTENTION! Advertising on jobs in Multilevel marketing, timeshare and direct sales (home presentations, street sales without fixed sale point, etc.) shall be refused.
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If the advertiser places a ‘discount’ label he or she shall receive a 3% discount off the basic rates. The ‘discount’ label is valid only for modular advertising in 26-28 headings.
The label is unified and is set on the module by the advertiser’s direction.
The label is placed in the upper left corner of the ad, except for the modules of 1/1 format. Their labels are placed either in the upper left or upper right corners depending on their placement on the left or right pages respectively.
The ad should contain the place for the label free of text and graphics.
Size of the discount is indicated optional to the advertiser.
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Type of ad
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Label place
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Modular ad:
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Format from 1/8 to 3/4
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Upper left corner, 17 mm sides
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Format 1/1
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Upper left and right corners, 30 mm sides
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Format 2/1
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Upper left corner, 30 mm sides
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* This rate applies for headings 1-23, 24.1–24.4, 24.6–24.11 and is stipulated for HR agencies that meet the following requirements:
the services they render are free of charge for candidates;
not less than 80% of vacancies are intended for high skilled specialists and managers.
The editor reserves the right to make the final decision of placement ads on HR rate.
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| ** Following ads will not be received for placement on the 1st and the 2nd cover pages and inserts in the beginning of edition: paid services for unemployed (without guaranteed employment), positions that don’t require proficiency and those with preliminary training; educational establishments; assistance in registration and getting licenses for foreign labor power intake, citizenship and personal medical cards processing. |
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Advertising requirements
Size of the discounts (%) granted to direct advertisers in the editorial points of advertising reception*
Number
of
publications |
Modular advertising |
|
| 1/48 |
1/32 |
1/24 |
1/16 |
1/12 |
1/8 |
1/6 |
3/16 |
1/4 |
1/3 |
3/8 |
1/2 |
2/3 |
3/4 |
1/1 |
2/1 |
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| 2 |
0 |
1 |
2 |
3 |
5 |
7 |
10 |
10 |
10 |
11 |
11 |
12 |
13 |
13 |
14 |
16 |
|
| 3 |
2 |
2 |
3 |
5 |
8 |
10 |
11 |
11 |
11 |
12 |
12 |
13 |
14 |
14 |
15 |
18 |
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| 4 |
3 |
4 |
5 |
8 |
10 |
11 |
11 |
11 |
12 |
13 |
13 |
14 |
15 |
15 |
16 |
20 |
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| 5 |
4 |
5 |
6 |
10 |
10 |
11 |
12 |
12 |
13 |
13 |
14 |
15 |
16 |
16 |
18 |
21 |
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| 6 |
5 |
6 |
8 |
10 |
11 |
11 |
12 |
12 |
13 |
14 |
14 |
15 |
17 |
17 |
19 |
22 |
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* If the advertising is submitted to accredited advertising agencies, the size of the discount is set by the agency directly.
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