Zarplata.Ru
 01.  Information
 02.  List of classified headings
 03.  Аdvertising rates
 04.  Schedule of publication
 05.  References
 06.  Contacts us
 07.  The magazine in the original
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 Rates for advertising

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All prices include 18% VAT.

 Name  Price, Rub.
 1. TEXT ADVERTISEMENT
for companies and educational establishments / for HR agencies* /
 for headings 25. «Other activity» and 28.4 «Medical boards. Assistance in reception of the allowing documentation» :
    Standard text advertisement (not more than 330 characters)     840 /   200   3 450
    Standard text advertisement in a frame  1 400 / 1 240  4 500
    Highlighted text advertisement  1 470 / 1 290 / 5 200
    Highlighted text advertisement in a frame  2 420 / 2 140 / 6 750
    Expanded text advertisement (not more than 690 characters)  1 240 /  290  5 200
    Expanded text advertisement in a frame  2 040 / 1 790  6 750
    Highlighted expanded text advertisement  2 170 / 1 900 / 7 700
    Highlighted expanded text advertisement in a frame  3 590 / 3 140 / 10 000
Attention! Text advertisement on employment shall contain an offer of only one vacancy.
 2. MODULAR ADVERTISING standard rate — Welcome** / for heading 25 and 27.4Welcome**
 (horizontal х vertical, mm)
    2/1 (spread)  170 000 — 144 500 275 000233 750
    1/1 (178х238)   86 200 —   73 270 145 000123 250
    3/4 (178х178)   65 500 —   55 675 109 00092 650
    2/3 (178х158)   58 500 —   49 725 97 50082 875
    1/2 (88х238; 178х118)   43 500 —   36 975 73 00062 050
    3/8 (88х178)   32 600 —   27 710 55 00046 750
    1/3 (88х158; 178х78)   29 200 —   24 820 49 00041 650
    1/4 (88х118; 178х58)   22 000 —   18 700 38 00032 300
    3/16 (88х88)   16 700 —   14 195 28 90024 565
    1/6 (88х78)   14 800 —   12 580 25 50021 675
    1/8 (88х58)   11 200 —    9 520 19 50016 575
    1/12 (43х78; 88х38)     7 700 —    6 54513 80011 730
    1/16 (43х58; 88х28)     6 000 —    5 10010 7509 137,5
    1/24 (43х38; 88х18)     4 200 —    3 570 /    7 7006 545
    1/32 (43х28)     3 500 —    2 975 /    6 1005 185
    1/48 (43х18)     2 500 —    2 125 /    4 8004 080
3. ADVERTISING ON STATUS PAGES
    3.1. On the cover standard/ Special offer till August, 31, 2009 (for trim dimensions the format of information space is 180х240):
    the 1st cover page (182х168)***   200 000 — 170 000 / 150 000 — 127 500
    1/1 on the 2nd cover page (210х270 trim)***  127 000 — 107 950 /   95 000 — 80 750
    1/1 on the 3rd cover page (210х270 trim)***   70 000 —   59 500 /   50 000 — 42 500
    1/1 on the 4th cover page (190х250)***  149 000 — 126 650 / 110 000 — 93 500
    3.2. Before the 3rd cover page***
    1/1 (178х238)    65 000 — 55 250
    3.3. In the article block***
    2/1 (spread)  195 500 — 166 175
    1/1 (178x238)    99 000 — 84 150
    1/2 (88x238)    50 000 — 42 500

Attention! Deadline for reception of advertising on the covers is a week prior to the issue closure date!

    3.4. Inserts in the beginning of the magazine ***
    2/1 (spread)  316 000
    1/1 (210х270 – undertrim format, 180х240 – maximum format of type page,
    i.e. information space)
 174 500
    1/2 (178х116)   94 000
    3.5. Inserts inside the magazine
    2/1 (spread)  271 000
    1/1 (210х270 – undertrim format, 180х240 – maximum format of type page,
    i.e. information space)
 151 000
Attention! Deadline for reception of advertising is a week prior to the issue closure date!
* This rate applies only for headings 1–22, 23.1–23.4, 23.6–23.12 and is intended for HR agencies that meet the following requirements:
  • the services they render are free of charge;
  • not less than 80 % of vacancies are intended for high qualified specialists and managers.
    The editor retains the right for the final decision on the possibility of advertising on HR rates.
  • ** Welcome – special offer for new advertisers and new modular advertisers. New advertisers are the advertisers that have never advertised in this edition. New modular advertisers are the advertisers that have placed or are placing text ads but never have placed modular advertising in this edition. The advertiser that has got a status of a new customer has a right to publish advertising on Welcome rate for maximum 4 issues from the date of the first publication.

    *** Following advertising shall not be accepted on status pages of the magazine: paid services for unemployed (without guaranteed employment); educational establishments; assistance in registration, and in acquiring permissions for the foreign labor power intake, execution of citizenship, personal medical records.

    Attention! Advertising on the covers and page before the 3rd cover is received only by the results of the draw.
    Layouts for placement on status pages shall be approved by the advertising service.

    Attention! If the advertiser places a ‘discount’ label he or she shall receive a 3% discount off the basic rates. The ‘discount’ label is valid only for modular advertising in headings 25, 26.
     
    The label is unified and is set on the module by the advertiser’s direction.
    The label is placed in the upper left corner of the ad, except for the modules of 1/1 format. Their labels are placed either in the upper left or upper right corners depending on their placement on the left or right pages respectively.
    The ad must contain the place for the label free of text and graphics.
    Size of a discount (N%) is indicated optional of the advertiser.
     

    Modular advertisement

    Place for the label

    Format from 1/8 до 3/4

    upper left corner with 17 mm sides

    Format 1/1

    upper left and right corners with 30 mm sides

    Format 2/1

    upper left corner with 30 mm sides

     


    4. PACKAGES = MODULAR ADVERTISING IN BUSINESS WORLD. JOB & SALARY MAGAZINE + SHOWINGS OF THE ADVERTISING BLOCK AT ZARPLATA.RU WEBSITE (FOR ALL HEADINGS EXCLUDING 25-29)

    Name of the package

    Content of the package

    Package cost / Welcome**
    (Rub. including 18% VAT)

    Format of modular advertising in Job & salary magazine

    +

    Display rate at the inner pages of ZARPLATA.RU website

    Package 1

    2/1 (spread)

    +

    display

    174 956 / 149 456

    Package 2

    1/1 (178х238)

    +

    display

    91 156 / 78 226

    Package 3

    3/4 (178х178)

    +

    display

    70 456 / 60 631

    Package 4

    2/3 (178х158)

    +

    display

    63 456 / 54 681

    Package 5

    1/2 (88х238; 178х118)

    +

    display

    48 456 / 41 931

    Package 6

    3/8 (88х178)

    +

    display

    37 556 / 32 666

    Package 7

    1/3 (88х158; 178х78)

    +

    display

    34 156 / 29 776

    Package 8

    1/4 (88х118; 178х58)

    +

    display

    26 956 / 23 656

    Package 9

    3/16 (88х88)

    +

    display

    21 656 / 19 151

    Package 10

    1/6 (88х78)

    +

    display

    19 756 / 17 536

    Package 11

    1/8 (88х58)

    +

    display

    16 156 / 14 476

    Package 12

    1/12 (43х78; 88х38)

    +

    display

    12 656 / 11 501

    Package 13

    1/16 (43х58; 88х28)

    +

    display

    10 956 / 10 056

    Package 14

    1/24 (43х38; 88х18)

    +

    display

    9 156 / 8 526

    Package 15

    1/32 (43х28)

    +

    display

    8 456 / 7 931

    Package 16

    1/48 (43х18)

    +

    display

    7 456 / 7 081

     
    5. PACKAGES = MODULAR ADVERTISING AT STATUS PAGES IN BUSINESS WORLD. JOB & SALARY MAGAZINE + SHOWINGS OF ADVERTISING BLOCK AT ZARPLATA.RU WEBSITE

    Name of the package

    Content of the package

    Cost of the package
    Standard rate Welcome** /
    offer until February 29, 2010 — Welcome**
    (Rub. including 18% VAT)

    Format of modular advertising in Job & salary magazine

    +

    Display rate at the inner pages of zarplata.ru website*

    Package 17

    1st cover page
    (182x168)

    +

    display

    204 956 — 174 956 / 154 956 — 132 456

    Package 18

    1/1 at the 2nd cover page
    (210х270 trim)

    +

    display

    131 956 — 112 906 / 99 956 85 706

    Package 19

    1/1 at the 3rd cover page
    (210х270 trim)

    +

    display

    74 956 — 64 456 / 54 956 47 456

    Package 20

    1/1 at the 4th cover page(190х250)

    +

    display

    153 956 — 131 606 / 114 956 — 98 456

    Package 21

    1/1 before the 3rd cover page
    (178х238)

    +

    display

    69 956 60 206  —                  

    * The advertising block is placed at the inner pages of the website: the results of search in the vacancies database, employer’s card, vacancy’s card.

    * Рекламный блок размещается на внутренних страницах сайта: результаты поиска по базе вакансий, карточке работодателя, карточке вакансии.
    ** Welcome – special offer for new and new modular advertisers of the edition. It is valid until October 30, 2009.
    New advertisers are the advertisers that have never placed advertising in this edition. New modular advertisers  are the advertisers that have placed before or are placing now text ads and never placed modular advertising in this edition.
    The advertiser that has got the status of a NEW customer is given a right to publish on Welcome rate not more than in 4 closest issues from the date of the first publication.

    Advertising requirements

    Sizes of discounts (in %) granted to direct advertisers in the editorial points of reception of advertising*

    Text advertisements

    number of lines discounts
    20-29 5
    30-39 10
    40-59 15
    60-79 20
    >80 30

    Number of
    publications
     Modular advertising
    1/48 1/32 1/24 1/16 1/12 1/8 1/6 3/16 1/4 1/3 3/8 1/2 2/3 3/4 1/1 2/1
    2 0 1 2 3 5 7 10 10 10 11 11 12 13 13 14 16
    3 2 2 3 5 8 10 11 11 11 12 12 13 14 14 15 18
    4 3 4 5 8 10 11 11 11 12 13 13 14 15 15 16 20
    5 4 5 6 10 10 11 12 12 13 13 14 15 16 16 18 21
    6 5 6 8 10 11 11 12 12 13 14 14 15 17 17 19 22

    * If advertising is submitted to advertising agencies, size of the discount is set by the agency directly.

    If you have questions regarding the rates please contact the advertising service of the publishing house
    by phone: + 7 495 797-8840, 797-8854.

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    "Service of Business World" Ltd., 2010
    Moscow, Khoroshovskoe shosse 32a
    Phone +7 (495) 775-30-07. Email: web@d-mir.ru
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