print page

Name	Price, Rub.
1. TEXT ADVERTISEMENT	for companies and educational establishments	for HR agencies*	for headings 25. «Other activity» and 28.4 «Medical boards. Assistance in reception of the allowing documentation»
Standard text advertisement (not more than 330 characters)	970	350	3 450
Standard text advertisement in a frame	1 600	600	4 500
Highlighted text advertisement	1 690	600	4 800
Highlighted text advertisement in a frame	2 700	1 200	5 000
Expanded text advertisement (not more than 690 characters)	1 500	750
Highlighted expanded text advertisement	2500
Attention! Text advertisement on employment shall contain an offer of only one vacancy.

2. MODULAR ADVERTISING (horizontal х vertical, mm)	standard rate	for heading 26 «Education», 27 «Education courses»	for heading 25 and 28.4
2/1 (spread)	185 000	150 000	275 000
1/1 (178х238)	96 500	78 000	145 000
3/4 (178х178)	73 300	60 000	109 000
2/3 (178х158)	64 500	55 000	97 500
1/2 (88х238; 178х118)	48 700	43 500	73 000
3/8 (88х178)	36 500	32 600	55 000
1/3 (88х158; 178х78)	32 700	29 200	49 000
1/4 (88х118; 178х58)	24 500	22 000	38 000
3/16 (88х88)	18 700	16 700	28 900
1/6 (88х78)	16 400	14 800	25 500
1/8 (88х58)	12 300	11 200	19 500
1/12 (43х78; 88х38)	8 500	7 700	13 800
1/16 (43х58; 88х28)	6 600	6 000	10 750
1/24 (43х38; 88х18)	4 600	4 200	7 700
1/32 (43х28)	3 800	3 500	6 100
1/48 (43х18)	2 750	2 500	4 800

3. ADVERTISING ON STATUS PAGES (for trim dimensions the format of information space is 180х240)
Attention! Deadline for reception of advertising on the covers is a week prior to the issue closure date!
3.1. On the cover:	standard rate	Special offer till June, 20, 2010
the 1st cover page (182х168)**	200 000	150 000
1/1 on the 2nd cover page (210х270 trim)**	127 000	95 000
1/1 on the 3rd cover page (210х270 trim)**	70 000	50 000
1/1 on the 4th cover page (190х250)**	149 000	110 000
Attention! Information line about free covers. +7 495 797 88 40 (Elena Yudin, Olga Solodova)

3.2. In the article block **
1/4 (88х118; 178х58)	28 000
3.3. Inserts in the beginning of the magazine **
2/1 (spread)	316 000
1/1 (210х270 – undertrim format, 180х240 – maximum format of type page, i.e. information space)	174 500
1/2 (178х116)	94 000
3.4. Inserts inside the magazine
2/1 (spread)	230 000
1/1 (210х270 – undertrim format, 180х240 – maximum format of type page, i.e. information space)	135 000
Attention! Deadline for reception of advertising is a week prior to the issue closure date!
* This rate applies only for headings 1–22, 23.1–23.4, 23.6–23.12 and is intended for HR agencies that meet the following requirements: the services they render are free of charge; not less than 80 % of vacancies are intended for high qualified specialists and managers. The editor retains the right for the final decision on the possibility of advertising on HR rates.
** Following advertising shall not be accepted on status pages of the magazine: paid services for unemployed (without guaranteed employment); educational establishments; assistance in registration, and in acquiring permissions for the foreign labor power intake, execution of citizenship, personal medical records.
Attention! Advertising on the covers is received only by the results of the draw. Layouts for placement on status pages shall be approved by the advertising service.

4. PACKAGES = MODULAR ADVERTISING IN BUSINESS WORLD. JOB & SALARY MAGAZINE + SHOWINGS OF THE ADVERTISING BLOCK AT ZARPLATA.RU WEBSITE (FOR ALL HEADINGS EXCLUDING 25-29)

Name of the package	Content of the package			Package cost (Rub. including 18% VAT)
	Format of modular advertising in Job & salary magazine	+	Display rate at the inner pages of ZARPLATA.RU website
Package 1	2/1 (spread)	+	display	189 956
Package 2	1/1 (178х238)	+	display	101 456
Package 3	3/4 (178х178)	+	display	78 256
Package 4	2/3 (178х158)	+	display	70 456
Package 5	1/2 (88х238; 178х118)	+	display	53 656
Package 6	3/8 (88х178)	+	display	41 456
Package 7	1/3 (88х158; 178х78)	+	display	37 656
Package 8	1/4 (88х118; 178х58)	+	display	29 456
Package 9	3/16 (88х88)	+	display	23 656
Package 10	1/6 (88х78)	+	display	21 356
Package 11	1/8 (88х58)	+	display	17 256
Package 12	1/12 (43х78; 88х38)	+	display	13 456
Package 13	1/16 (43х58; 88х28)	+	display	11 556
Package 14	1/24 (43х38; 88х18)	+	display	9 556
Package 15	1/32 (43х28)	+	display	8 756
Package 16	1/48 (43х18)	+	display	7 706

Name of the package	Content of the package			Cost of the package Standard rate / offer until June 20, 2010 (Rub. including 18% VAT)
	Format of modular advertising in Job & salary magazine	+	Display rate at the inner pages of zarplata.ru website
Package 17	1st cover page (182x168)	+	display	204 956 / 154 956
Package 18	1/1 at the 2nd cover page (210х270 trim)	+	display	131 956 / 99 956
Package 19	1/1 at the 3rd cover page (210х270 trim)	+	display	74 956 / 54 956
Package 20	1/1 at the 4th cover page(190х250)	+	display	153 956 / 114 956
* The advertising block is placed at the inner pages of the website: the results of search in the vacancies database, employer’s card, vacancy’s card.

Advertising requirements

Sizes of discounts (in %) granted to direct advertisers in the editorial points of reception of advertising*

Text advertisements
number of lines	discounts
20-29	5
30-39	10
40-59	15
60-79	20
>80	30

Number of publications	Modular advertising
	1/48	1/32	1/24	1/16	1/12	1/8	1/6	3/16	1/4	1/3	3/8	1/2	2/3	3/4	1/1	2/1
2	0	1	2	3	5	7	10	10	10	11	11	12	13	13	14	16
3	2	2	3	5	8	10	11	11	11	12	12	13	14	14	15	18
4	3	4	5	8	10	11	11	11	12	13	13	14	15	15	16	20
5	4	5	6	10	10	11	12	12	13	13	14	15	16	16	18	21
6	5	6	8	10	11	11	12	12	13	14	14	15	17	17	19	22
7	6	7	10	10	11	12	13	13	14	14	15	16	17	18	20	23
8	7	8	10	11	11	12	13	13	14	15	15	17	18	19	20	24
9	8	9	10	11	11	13	13	14	14	15	16	17	19	20	21	25
10	9	10	10	11	12	13	14	14	15	16	16	28	20	20	21	26
11	10	11	11	11	12	13	14	14	15	16	17	19	20	20	22	28
>12	10	11	11	11	12	13	14	14	15	17	17	19	20	21	23	30

* If advertising is submitted to advertising agencies, size of the discount is set by the agency directly.

If you have questions regarding the rates please contact the advertising service of the publishing house
by phone: + 7 495 797-8840, 797-8854.

print page