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The prices include 18% VAT

Advertising requirements

Technical requirements to advertising information

Name	Price (in Russian Rubles)
1. Text ad:
Text mini ad (100 characters)	740
Text ad (180 characters)	1260
2. Modular ad (horizontal х vertical, mm):
2/1 (spread)	185,200
1/1 (215х285 bleed size*)	94,500
2/3 (181х166)	63,200
1/2 (181х124)	47,200
4/9 (120х166)	41,600
1/3 (120x124, 181х82)	31,500
2/9 (59х166, 120х82)	21,500
1/6 (59х124, 120х61)	16,500
1/9 (59х82)	11,600
1/12 (59х61)	9100
1/18 (59х40)	6600
1/24 (b&w, 59х29)	5300
3. Placement of advertising on status pages
3.1. On the covers:
1/1 on the 2nd cover page (215х285 bleed size*)	92,000
1/1 on the 3rd cover page (215х285 bleed size*)	76,000
1/1 on the 4th cover page (215х285 bleed size*)	100,000
Placement of logo on the 1st cover page         (40х20, not more than 4 in one issue)	25,000
ATTENTION! Not more than four logos are placed in one issue.
3.2. On the pages before content and after content:
1/1 before content (215х285 bleed size*)	103,500
2/1 before content          (1/1 on the 2nd cover page + 1/1 before content)	187,800
1/1 after content (215х285 bleed size*)	110,400
2/1 after content	209,300
3.3. In article block:
1/3 (215х96 bleed size**)	48,300
2/5 (88х285 bleed size**)	54,600
1/2 (215х140 bleed size***)	63,200
1/1 (215х285 bleed size*)	110,400
2/1	209,300
News rate
2/9 News (text with illustrations)	26,000
ATTENTION! Indication of contact information in the text is prohibited.
Info rate
1/1 Info (text with illustrations + contact information)	90,000
2/1 Info (text + contact information)	172,000
3.4. Inserts inside the edition (250 g/m² paper)**** :
1/1 (215х285 bleed size*)	218,500
2/1 (1/1 + 1/1 from one advertiser)	402,500
3.5. Insert inside edition with perforation**** (250 g/m2 paper):
1/1 (215х285 bleed size*)	200,000
2/1 (1/1 + 1/1 from one advertiser)	367,000
ATTENTION! If the advertiser places a ‘discount’ label he or she shall receive a 5% discount off the basic rates. The ‘discount’ label is valid  for modular advertising in all headings excluding status pages and article blocks. The label is unified and is set on the module by the advertiser’s direction. The label is placed in the upper left corner of the ad, except for the modules of 1/1 format. Their labels are placed either in the upper left or upper right corners depending on their placement on the left or right pages respectively. The ad should contain the place for the label free of text and graphics. Size of the discount is indicated optional to the advertiser. Type of ad Label place Modular ad: Format from 1/9 to 2/3 Upper left corner, 17 mm sides Format 1/1 Upper left and right corners, 30 mm sides Format 2/1 Upper left corner, 30 mm sides * Information space is 185х255 mm. ** Information space is 185x81 mm. *** Information space is 180х123 mm. **** Information is received in a total volume of 1/1 + 1/1. ATTENTION! Advertising materials on News and Info rates are placed in the articles and will not be accepted without editorial approval. Repeat of one and the same material on News and Info rates is prohibited. Deadline for advertising reception to the article blocks is a week prior to the issue closure date! The advertising space in article block is limited, thus, for guaranteed placement the advertising shall be submitted several weeks in advance. Advertising to the cover and pages before content is received only by the results of the draw. Layouts to be placed on status pages shall be agreed with advertising service.

NOTE:
* - advertising is received in the total volume of Gf format 1х2
** - advertising is received in the total volume of Gf format 2x2   

ATTENTION!

In the case of Gf format 1 advertising on the front cover:

    1/1 on the 2nd cover page - 215х285 mm (information space is  182х255 mm).

In case of Gf format 1 advertising on the back cover:

    1/1 on the 3rd cover page - 215х285 mm (information space is 172х255 mm);

    1/1 on the 4th cover page - 215х285 mm (information space is 182х255 мм).

In the case there is no Gf format 1 advertising on the front (back) cover the dimensions 1/1

    on the 2nd, 3rd and  4th cover pages do not change and are equal to 215х285 mm (information space is 185х255 mm)

Due to peculiarities of pagination technological, tipping is possible between gatherings with pitch distance of 16 pages, thus, in the volume less than 16 pages, placing tipping inside declared headings is not guaranteed.

Gate fold advertising on the cover and tipping inside the publication is received a week prior to the advertising reception for inner pages of publication. Requests for placing ads of Gf rate and Tipping inside publication with perforations rate must be submitted 2 weeks prior to the issue closure date.    

Inserts and tipping of samples in the magazine

As for these rates, the advertising is received in the scope of 10,000 copies of inserts in one issue with an enlargement ration of 1000 copies.

Technical requirements to the inserts and tipping of samples

 Size of discounts (%) granted to direct advertisers in the editorial centers of the reception of advertising* 

Line advertising
number of lines	discount
5-9	5
10-19	10
20-29	15
30-39	20
40-59	25
>60	30

Number  of publications	Modular advertising
	1/24	1/18	1/12	1/9	1/6	2/9	1/3	4/9	1/2	2/3	1/1	2/1
2	0	1	3	3	4	5	7	8	8	10	12	17
3	2	3	4	5	6	7	8	10	10	12	15	21
4	3	4	5	6	7	8	10	11	12	14	17	24
5	4	5	6	6	8	9	11	13	14	16	19	27
6	4	5	6	7	9	10	12	14	15	17	21	30

* If the advertising is submitted to accredited advertising agencies the size of the discount is set by the agency directly.

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