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All prices include 18% VAT

Advertising requirements

Technical requirements to advertising information

Name	Cost, Rub.	Number of bonus lines*
		Home improvement & repair	Business World. Goods and Prices
1. TEXT ADVERTISEMENTS:
Text mini advertisement (100 characters)	740	–	–
Text advertisement (180 characters)	1 260	–	–
Text mini advertisement with highlighted words (the number of permitted highlighted words is up to 3)	950	–	–
Text mini ad highlighted by background	1 100	–	–
Text advertisement with highlighted words (the number of permitted highlighted words is up to 4)	1 500	–	–
Text advertisement highlighted by background	1 900	–	–
2. MODULAR ADVERTISING (horizontal х vertical, mm):
2/1 (spread)	185 200	20	20
1/1 (215х285 trim**)	94 500	10	10
2/3 (181х166)	63 200	8	8
1/2 (181х124)	47 200	7	7
4/9 (120х166, 59x250)	41 600	6	6
1/3 (120x124, 181х82)	31 500	5	5
2/9 (59х166, 120х82)	21 500	4	4
1/6 (59х124, 120х61)	16 500	3	3
1/9 (59х82)	11 600	2	2
1/12 (59х61)	9 100	2	2
1/18 (59х40)	6 600	0	0
1/24 (b&w, 59х29)	5 300	0	0
3. PLACEMENT ON STATUS PAGES
On the covers:
1/18 on the 1st cover page (60х40)	15 000	3	3
1/1 on the 2nd cover page (215х285 trim**)	94 000	12	12
1/1 on the 3rd cover page (215х285 trim**)	92 000	12	12
1/1 on the 4th cover page (215х285 trim**)	95 000	12	12
Attention! Information line about free covers. +7 495 797 88 40 (Elena Yudin, Olga Solodova)
On the pages before content:
2/1 (1/1 on the 2nd cover page + 1/1 before content)	187 800	20	20
1/1 (215х285 trim**)	103 500	14	14
On the pages in content:
1/1 (215х285 trim**, placement on the right page of the spread)	100 000	14	14
1/2*** (102х285 trim****)	64 500	8	8
On the pages after content:
2/1 (spread)	209 300	20	20
1/1 (215х285 trim**)	110 400	14	14
In article blocks:
2/1 (spread)	209 300	20	20
1/1  (215х285 trim**)	110 400	14	14
1/2  (215х140 trim*****)	63 200	8	8
2/5  (88х285 trim******)	54 600	7	7
1/3  (215х96 trim******)	48 300	6	6
News rate
2/9 «News» (text with illustration)	26 000	4	4
ATTENTION! The text shall not contain company’s contact information.
Info rate
2/1 Info (text with illustrations+ contact information)	172 000	20	20
1/1 Info (text with illustrations + contact information)	90 000	12	12
4. PLACEMENT ON INSERTS (250 g/м2 paper)*******
Inserts inside the magazine:
2/1 (1/1 + 1/1 from one advertiser)	402 500	30	30
1/1 (215х285 trim**)	218 500	20	20
Inserts inside the magazine with perforation:
2/1 (1/1 + 1/1 from one advertiser)	367 000	30	30
1/1 (215х285 trim**)	200 000	20	20
* The greatest possible quantity of lines under the chosen tariff. (Cost of 1 bonus line for editions «Home improvement & repair» + «Business World. Goods and Prices» are made by 1,18 rbl. (taking into account 18 % of the VAT).
** Information space is 185х255 mm.
*** Placement of advertising of this type shall be in a quantity not more than two. Advertisement of 1/2 on the pages in content is placed after advertisement of 1/1 format and if possible is placed on the right side of the spread.
**** Information space is 89х255 mm.
***** Information space is 185х123 mm.
****** Information space is 185х81 mm.
******* Advertising is received in a total volume of 1/1 + 1/1.
ATTENTION! Advertising materials on News and Info rates are placed in the articles and will not be received without editorial approval. Repeat of one and the same material on News and Info rates is prohibited. Deadline for reception of advertising in the article block is a week prior to the issue closure date. The amount of advertising space in article blocks is limited, thus for guaranteed placement advertising shall be submitted several weeks in advance. Advertising on the cover and pages before content is received only by the results of the draw. Layouts for placement on the status pages shall be approved by the advertising service. Due to peculiarities of pagination technological, tipping is possible between gatherings with pitch distance of 16 pages, thus, in the volume less than 16 pages, placing tipping inside declared headings is not guaranteed.

If the advertiser places a ‘discount’ label he or she shall receive a 5% discount off the basic rates. The ‘discount’ label is valid only for modular advertising in all headings excluding status pages.   The label is unified and is set on the module by the advertiser’s direction. The label is placed in the upper left corner of the ad, except for the modules of 1/1 format. Their labels are placed either in the upper left or upper right corners depending on their placement on the left or right pages respectively. The ad should contain the place for the label free of text and graphics. Size of the discount is indicated optional to the advertiser.   Modular advertisement Place for the label Format from от 1/9 до 2/3 Upper left corner with 17 mm sides Format 1/1 Upper left and right corners with 30 mm sides Format 2/1 Upper left corner with 30 mm sides

5. GATE FOLD

Gate fold on the covers (170 g/m2 paper)	Gf format 1 on the front cover (cover with single outward fold, 394х285 mm trim, information space is 364х255 mm)	500 000 Rub.
	Gf format 1 on the back cover (cover with single inward fold, 394х285 mm bleed, information space is 364х255 mm)	440 000 Rub.
Gate fold inside the magazine* (170 g/m2 paper)	Gf format 1х2 (from one advertiser)	700 000 Rub.
	Gf format 1 (394х285 mm trim, information space is 364х255 mm)	370 000 Rub.
Gate fold inside the magazine with perforation* (170 g/m2 paper)	Gf format 1х2 (from one advertiser)	735 000 Rub.
	Gf format 1 (394х285 mm trim, information space is 364х255 mm)	388 000 Rub.
Gate fold inside the magazine with double fold** (170 g/m2 paper)	Gf format 2х2 (from one advertiser)	997 000 Rub.
	Gf format 2 (573х285 mm bleed, information space is 543х255 mm)	525 000 Rub.
Gate fold inside the magazine with double fold and perforation** (170 g/m2 paper)	Gf format 2х2 (from one advertiser)	1 045 000 Rub.
	Gf format 2 (573х285 mm trim, information space is 543х255 mm)	550 000 Rub.

* Advertising is received in a total volume of Gf-format 1x2.
** Advertising is received in a total volume of Gf-format 2x2

__________________

ATTENTION!

In the case of Gf-format 1 on the front page advertising there are changes in the dimensions of information space for format 1/1 on the 2nd cover page – 182x255 mm.
In the case of Gf-format 1 on the back page advertising there are changes in the information space 1/1 on the 3rd and 4th cover pages:

for format 1/1 on the 3rd cover page – 172x255 mm,
for format 1/1 on the 4th cover page 182x255 mm.

In the case when there is no Gf-format 1 on the front (back) cover advertising, dimensions of the information space of 1/1 advertising modules on the 2nd, 3rd and 4th pages do not change and are equal to 185x255 mm.

Gate fold advertising on the cover is received a week prior to the advertising reception for inner pages of publication. Requests for placing ads of Gf rate and Tipping inside publication with perforations rate must be submitted 2 weeks prior to the issue closure date. 
__________________

6. INSERTS AND TIPPING OF SAMPLES

Range of insert circulation	Price in Rubles per 1000 copies
Insert into the RANDOM PLACE in the magazine
10-20 thousand copies	4600
21-30 thousand copies	4500
31-40 thousand copies	4400
41-50 thousand copies	4300
51-60 thousand copies	4200
61-75 thousand copies	4200
76-100 thousand copies	4200
Insert into PARTICULAR PLACE in the magazine*
10-20 thousand copies	6300
21-30 thousand copies	6100
31-40 thousand copies	6000
41-50 thousand copies	5900
51-100 thousand copies	5800
TIPPING OF SAMPLES
10-40 thousand copies	7 000
41-60 thousand copies	5 800
61-100 thousand copies	5 600

* Inserts into particular place in the magazine may be done under the cover (between the last page of the block and the 3rd cover page), into the package (on the 4th cover page), on the particular page of the block (not more than 20 thousand copies).

Advertising on these rates is received in a scope of 10,000 copies of inserts into an issue with an enlargement ration of 1000 copies.
Tipping in the magazine is possible only to the 1st page of the gathering with a pitch distance of 16 pages.
All issues that contain inserts and/or samples are single copy packed into polypropylene film.

Technical requirements to inserts and tipping of samples

 Size of discounts (in %) granted to direct advertisers in the editorial points of reception of advertising* 

Line advertisements
number of lines	discounts
5-9	5
10-19	10
20-29	15
30-39	20
40-59	25
>60	30

Number of  publications	Modular advertising
	1/24	1/18	1/12	1/9	1/6	2/9	1/3	4/9	1/2	2/3	1/1	2/1
2	2	3	4	6	8	11	14	16	20	22	24	25
3	4	5	6	8	10	13	16	18	22	24	25	26
4	6	7	8	10	12	15	18	20	24	25	26	27
5	8	9	10	12	14	17	20	22	25	26	27	28
6	10	11	12	14	16	19	22	24	26	27	28	29
7	12	13	14	16	18	20	24	26	27	28	29	30
8	14	15	16	18	20	24	26	27	28	29	30	31
9	16	17	18	20	22	25	27	28	29	30	31	32
10	18	19	20	22	24	26	28	29	30	31	32	33
11	20	21	22	24	26	27	29	30	31	32	33	34
>12	22	23	24	26	28	29	30	31	32	33	34	35

* If advertising is submitted to the advertising agencies the size of the discount is set by the agency directly.

If you need additional information regarding the rates please contact the advertising service of the publishing house, tel: +7 (495) 797-8840, 797-8854.

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