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Rates for advertising |
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All prices include 18 % VAT.
Advertising requirements
Technical requirements to advertising information
| Name |
Price (in Russian Rubles) |
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1. Modular ad (for part 2 Guide)
(horizontal x vertical, mm): |
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| 1/8 (87x59) color |
11,700 |
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| 1/4 (178x59; 87х122) color |
21,800 |
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| 1/2 (178х122; 87х248) color |
42,500 |
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| 1/1 (178х248) color |
83,900 |
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| 2/1 (spread) color |
141,400 |
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| 2. Text ad (for part 2 Guide) |
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| Text ad in a table |
2900 |
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| Package А* (2–9 ads in one issue) |
2700 |
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| Package В* (10 and more ads in one issue) |
2600 |
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| Standard text ad (for headings 2.4.2, 2.4.3) |
1000 |
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| 3. Placement of advertising on status pages: |
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| 3.1. On the cover: |
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| 1/1 on the 2nd cover page (215х285 bleed**) |
116,000 |
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| 1/1 on the 3rd cover page (215х285 bleed**) |
100,000 |
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| 1/1 on the 4th cover page (215х285 bleed**) |
125,000 |
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| 3.2. Before content: |
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| 1/1 (215х285 bleed**) |
116,000 |
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| 2/1 (1/1 on the 2nd cover page + 1/1 before content) |
196,000 |
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| 3.3. Before the 3rd cover: |
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| 1/1 (215х285 bleed**) |
100,000 |
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| Attention! Advertising to the covers and pages before content is received by the results of the draw. |
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| 3.4. To the article block: |
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| 1/6 article (116х60) |
21,000 |
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1/3 article (215х95 bleed, information space 185х80,
75х285 bleed, information space is 60х255) |
40,200 |
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| 1/2 article (215х140 bleed, information space is 185х125) |
57,500 |
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| 1/1 article (215х285 bleed**) |
109,200 |
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| 2/1 article (spread) |
184,000 |
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| Info rate |
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| 1/2 Info (text with illustrations + contact information + module up to 1/16) |
46,000 |
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| 1/1 Info (text with illustrations + contact information + module up to 1/8) |
90,000 |
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| 2/1 Info (text with illustrations + contact information + module up to 1/4) |
150,000 |
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| Info rates advertising is received a week prior to the advertising deadline according to the schedule of advertising reception to the article block. |
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ATTENTION! If the advertiser places a ‘discount’ label he or she shall receive a 3% discount off the basic rates. The ‘discount’ label is valid for modular advertising in all headings excluding status pages and article blocks.
The label is unified and is set on the module by the advertiser’s direction.
The label is placed in the upper left corner of the ad, except for the modules of 1/1 format. Their labels are placed either in the upper left or upper right corners depending on their placement on the left or right pages respectively.
The ad should contain the place for the label free of text and graphics.
Size of the discount is indicated optional to the advertiser.
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Type of ad
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Label place
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Modular ad:
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Format 1/8, 1/4 and 1/2
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Upper left corner, 17 mm sides
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Format 1/1
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Upper left and right corners, 30 mm sides
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Format 2/1
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Upper left corner, 30 mm sides
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Attention!
Advertising to the cover and pages before content is received only by the results of the draw.
Advertising material on Info rate will not be accepted without editorial approval.
Repeat one and the same advertising material on Info rate is prohibited.
Deadline for advertising reception to the article blocks and on the cover is a week prior to the issue closure date!
The advertising space in article block is limited, thus, for guaranteed placement the advertising shall be submitted several weeks in advance.
Layouts to be placed on status pages shall be agreed with advertising service.
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| * Price for one ad. |
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| ** Information space is 185х255 mm. |
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Advertising requirements
Tipping of samples
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Range of inserts circulation
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Price in Rubles per 1000 copies
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TIPPING OF SAMPLES
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10-40 thousand of copies
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5000
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41-60 thousand of copies
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4900
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61-80 thousand of copies
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4700
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As for these rates, the advertising is received in the scope of 10,000 copies of inserts into the issue with an enlargement ratio of 1000 copies.
Technical requirements to tipping of samples
Size of the discounts (%) granted to direct advertisers in editorial centers of the receiving of advertising*
| Line advertising |
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| number of lines |
discounts |
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| 3-5 |
5 |
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| >6 |
10 |
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Number
of lines |
Modular advertising |
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| 1/8 |
1/4 |
1/2 |
1/1 |
2/1 |
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| 2 |
4 |
8 |
11 |
15 |
19 |
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| 3 |
7 |
10 |
13 |
18 |
24 |
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| 4 |
9 |
11 |
15 |
21 |
27 |
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| 5 |
9 |
12 |
17 |
24 |
30 |
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| 6 |
10 |
14 |
19 |
26 |
30 |
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* When the advertising is submitted to accredited advertising agencies the size of the discount is set by the advertising agency directly.
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