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All prices include 18 % VAT.

Advertising requirements

Technical requirements to advertising information

Name	Cost, Rub.
1. MODULAR ADVERTISING (for part 2 ‘Guide’)       (horizontal х vertical, mm):
2/1 (spread) color	141 400
1/1 (178х248) color	83 900
1/2 (178х122; 87х248) color	42 500
1/4 (178x59; 87х122) color	21 800
1/8 (87x59) color	11 700
2. TEXT ADVERTISEMENT (for part 2 ‘Guide’)
Text advertisement in a table	2 900
Package А* (2–9 ads in one issue)	2 700
Package В* (10 and more advertisements in one issue)	2 600
Text advertisement (for headings 6.2.1, 6.2.2, 6.2.3)	1000
Attention! Advertisements about jobs in multilevel marketing, timeshare and direct sales (home presentations, street trade without fixed point of sale, etc.) shall not be accepted in heading 6 ‘In search for a job’.
3. ADVERTISING ON STATUS PAGES:
On the cover:
1/1 on the 2nd cover page (215х285 trim**)	116 000
1/1 on the 3rd cover page (215х285 trim**)	100 000
1/1 on the 4th cover page (215х285 trim**)	125 000
Before content:
2/1 (1/1 on the 2nd cover page  + 1/1 before content)	196 000
1/1 (215х285 trim**)	116 000
After content:
2/1 «Guest» (text advertisement + illustrations + contact information+ module up to 1/1)	155 000
Before the 3rd cover page:
1/1 (215х285 trim**)	100 000
Attention! Advertising on the covers and pages before content is received only by the results of the draw.
Modular advertising:
1/1 on the 3rd page (215x285 mm trim**)	109 000
1/1 on the 5th page (215x285 mm trim**)	100 000
1/1 on the 7th page (215x285 mm trim**)	100 000
In article block:
2/1 (spread)	184 000
1/1 (215х285 под trim**)	109 200
1/1 bonus*** (215x285 trim**)	83 900
1/2 (215х140 trim, information space is 185х125)	57 500
1/3 (215х95 trim, information space 185х80, 75х285 trim, information space is 60х255)	40 200
1/6 (116х60)	21 000
Special project the format 1/6, contains a logo 11х11 mm, a photo 37x30 mm	8 500
Info rate:
2/1 Info (text with illustrations+ contact information + module up to 1/4)	150 000
1/1 Info (text with illustrations + contact information + module up to 1/8)	90 000
1/2 Info (text with illustrations + contact information + module up to 1/16)	46 000
1/1 Info (text with illustrations + contact information + module up to 1/8) on the 3rd page	109 000
1/1 Info (text with illustrations + contact information + module up to 1/8) on the 5th page	90 000
1/1 Info (text with illustrations + contact information + module up to 1/8) on the 7th page	90 000
Advertising on Guest and Info rates is received according to the schedule of reception of advertising to the article block – a week prior to the deadline.
Attention! Advertising materials on Guest and Info rates will not be accepted without editorial approval. Repeat one and the same article on Guest and Info rate is prohibited. The number of advertising pages on Guest rate is not limited. Deadline for reception of advertising on the cover is a week prior to the issue closure date! The number of advertising space in article blocks is not limited, thus for guaranteed placement advertising shall be submitted several weeks in advance. Layouts for placement on status pages shall be approved by the advertising service.
* Price per one advertisement.
** Information space is 185х255 mm.
*** The right to place advertising on 1/1 in the article block rate is given to the advertisers who placed modular advertising in the scope volume not less than 1/1 page in three issues in a row. In calculation of the scope volume placement on the covers, status pages and article blocks are counted.
ATTENTION! If the advertiser places a ‘discount’ label he or she shall receive a 3% discount off the basic rates. The ‘discount’ label is valid  for modular advertising in all headings excluding status pages and article blocks.   The label is unified and is set on the module by the advertiser’s direction. The label is placed in the upper left corner of the ad, except for the modules of 1/1 format. Their labels are placed either in the upper left or upper right corners depending on their placement on the left or right pages respectively. The ad should contain the place for the label free of text and graphics. Size of the discount is indicated optional to the advertiser. Modular advertising Place for the label Format 1/8, 1/4 and 1/2 upper left corner, square with 17 mm sides Format 1/1 upper left and right corners, square with 30 mm sides Format 2/1 upper left corner, square with 30 mm sides

Advertising requirements

4. TIPPING OF SAMPLES

Range of inserts circulation	Price in Rubles per 1000 copies
TIPPING OF SAMPLES
10-40 thousand copies	7 000
41-60 thousand copies	5 800
61-80 thousand copies	5 600

Advertising on these rates is received on the whole circulation and its part with an enlargement ration of 1000 copies but not less 10,000 copies. The requirement to the distribution region may be indicated in the orders with the approval of the advertising service.

Tipping of samples in the magazine is possible only to the 1st page of the gathering with a pitch distance of 16 pages.

All issues that contain samples are single copy packed into polypropylene film.

Technical requirements to inserts and tipping of samples

Size of the discounts (in %) granted to direct advertisers in the editorial points of advertising reception*

* If advertising is submitted to the advertising agency the size of the discount is set by the advertising agency directly.

If you have any questions regarding the rates please contact the advertising service of the publishing house by phone:
+ 7 (495) 797-8840, 797-8854.

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