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Advertising requirements

Technical requirements to advertising information

Advertising	Price of the rate, Rub. (including 18% VAT)
	Standard	Standard "Welcome"*	HR**	HR** "Welcome"*	Education***	Education*** "Welcome"*
TEXT ADVERTISEMENTS (Attention! Text advertisement on employment shall contain an offer of only one vacancy)
Standard text advertisement (not more than 330 characters)	150	75	50	25	120	60
Highlighted text advertisement (330 characters)	260	130	260	130	208	104
Expanded text advertisement (690 characters)	230	115	80	40	184	92
Highlighted expanded text advertisement (690 characters)	390	195	390	195	312	156
MODULAR ADVERTISING (horizontal х vertical, mm)
1/48 (43х18)	300	150	—	—	240	120
1/32 (43х28)	410	205	—	—	328	164
1/24 (88х18; 43х38)	480	240	—	—	384	192
1/16 (88х28; 43х58)	650	325	—	—	520	260
1/12 (88х38; 43х78)	870	435	—	—	696	348
1/8 (88х58)	1250	625	—	—	1000	500
1/6 (88х78)	1650	825	—	—	1320	660
3/16 (88х88)	1840	920	—	—	1472	736
1/4 (178х58; 88х118)	2390	1195	—	—	1912	956
1/3 (178х78; 88х158)	3160	1580	—	—	2528	1264
3/8 (88х178)	3520	1760	—	—	2816	1408
1/2 (178х118; 88х238)	4640	2320	—	—	3712	1856
2/3 (178х158)	6190	3095	—	—	4952	2476
3/4 (178х178)	6890	3445	—	—	5512	2756
1/1 (178х238)	9000	4500	—	—	7200	3600
2/1 (spread)	17 580	8790	—	—	14 064	7032
ADVERTISING IN ARTICLE BLOCK
1/1 (210х270 trim)	10 300	5150	—	—	—	—
ADVERTISING ON STATUS PAGES (deadline for reception of advertising is a week prior to the issue closure date)
1/1 on the 1st cover (182х168)	11 700	5850	—	—	—	—
1/1 on the 2nd cover (210х270 trim)	10 800	5400	—	—	—	—
1/1 on the 3rd cover (210х270 trim)	10 350	5175	—	—	—	—
1/2 on the 3rd cover page (178х118)	5330	2665	—	—	—	—
1/1 on the 4th cover page (190х250)	11 250	5625	—	—	—	—
1/1 before the 3rd cover page (178х238)	9150	4575	—	—	—	—
1/1 before content (210х270 trim)	10 500	5250	—	—	—	—

* Welcome rate applies only for new advertisers of the magazine! A new advertiser can use Welcome rate during 3 months from the date of the first submittal of advertising on any volume of advertising and any quantity of publications. Welcome rate applies only for customers with mobile phones only.

** HR rate applies only for HR agencies. HR rate applies only for text advertisements excluding the following headings: Education, Assistance in employment, Offers for employment. Advertising submitted by HR agency on HR rates shall be agreed with advertising service.
*** Education rate applies only for Education section.

Attention! If the advertiser places a ‘discount’ label he or she shall receive a 10% discount off the basic rates. The ‘discount’ label is valid only for modular advertising in Education section. The label is unified and is set on the module by the advertiser’s direction. The label is placed in the upper left corner of the ad, except for the modules of 1/1 format. Their labels are placed either in the upper left or upper right corners depending on their placement on the left or right pages respectively. The ad must contain the place for the label free of text and graphics. Size of a discount is indicated optional of the advertiser.   Modular advertisement Place for the label Format from 1/8 до 3/4 upper left corner with 17 mm sides Format 1/1 upper left and right corners with 30 mm sides Format 2/1 upper left corner with 30 mm sides

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