 |
|
Rates for advertising |
|
All prices include 18% VAT.
Advertising requirements
Technical requirements to advertising information
|
ATTENTION!
We provide Welcome rate for all new clients of Express-supplement to Realty & Prices magazine with 50% discount off the editorial rates for all advertising submitted to the newspaper.
|
1. MODULAR ADS (horizontal x vertical, mm). Prices are in Russian rubles
 |
|
In the magazine
|
|
| Name |
Price |
|
| 2/1 (spread) color or b&w |
197,000 |
|
| 1/1 (210õ280 bleed*) color or b&w |
100,000 |
|
| 3/4 (174õ185) color or b&w |
76,000 |
|
| 2/3 (174õ164) color or b&w |
68,400 |
|
|
1/2 (174õ122, 86õ248) color or b&w
|
53,000 |
|
| 3/8 (174õ90, 86õ186) color or b&w |
40,700 |
|
| 1/3 (174õ81, 86õ164) color or b&w |
37,000 |
|
| 1/4 (174x60, 86õ122) color or b&w |
28,700 |
|
| 3/16 (86x90) b&w |
22,200 |
|
| 1/6 (86õ81) b&w |
20,000 |
|
| 1/8 (86õ60, 42õ122) b&w |
15,700 |
|
| 1/12 (86õ40, 42õ81) b&w |
11,400 |
|
| 1/16 (42õ60) b&w |
9200 |
|
|
* Information space is 180õ250 ìì
|
|
|
|
|
In the newspaper
|
|
| Name |
Price |
|
| 2/1 (spread) |
98,000 |
|
| 1/1 (238õ358) |
50,000 |
|
| 3/4 (256õ268) |
37,700 |
|
| 2/3 (256õ238) |
33,600 |
|
|
7/12 (213õ284)
|
29,500 |
|
| 1/2 (256õ178, 127õ358) |
25,400 |
|
| 1/3 (256õ118) |
17,200 |
|
| 3/10 (170x180) |
15,500 |
|
| 4/15 (170x160) |
13,900 |
|
|
1/4 (256õ88, 127õ178)
|
13,100 |
|
| 1/5 (170õ119, 84õ242) |
10,600 |
|
| 3/20 (170õ88 78õ182) |
8200 |
|
| 2/15 (170õ79, 84õ160) |
7300 |
|
| 1/10 (170õ59, 84õ119) |
5700 |
|
| 3/40 (84õ88) |
4500 |
|
| 1/15 (84õ79) |
4000 |
|
| 1/20 (84õ59, 41õ119) |
3200 |
|
| 1/30 (84õ39, 41õ79) |
2400 |
|
| 1/40 (41õ59) |
2000 |
|
|
For your convenience of placing ads in the magazine and the newspaper the formats of modular advertising are unified according to the following table: (reduction factor of modular ads dimensions from the magazine to the newspaper is 0.95):
|
|
In the magazine
|
1/16 |
1/12 |
1/8 |
1/6 |
3/16 |
1/4 |
1/3 |
3/8 |
1/2 |
– |
2/3 |
3/4 |
– |
– |
1/1** |
– |
– |
– |
|
|
In the newspaper
|
1/40 |
1/40 |
1/20 |
1/15 |
3/40 |
1/10 |
2/15 |
3/20 |
3/15 |
1/4 |
4/15 |
3/10 |
1/3 |
1/2 |
7/12 |
2/3 |
3/4 |
1/1 |
|
** Reduction factor for bleed page modules in Realty and Prices is 1.
2. HIGHLIGHTED TEXT ADVERTISEMENTS
150 characters for the following headings in the magazine: 2.2-2.5, 2.7.2, 2.7.3, 2.9, 3.2-3.4.
in the newspaper: 1.1, 1.2, 1.4, 1.5.1, 1.5.2, 1.7, 2.1-2.3.
250 characters for other headings
* To all headings except for Services, Miscellaneous
*The size of the logo is indicated for the magazine, the reduction ratio for the newspaper is 0.95
|
Packages of highlighted text ads in one issue (in price units)
|
|
|
Packages of the magazine
|
Cost of the price unit of the magazine, Rub
|
|
| Package À (1–39 price units) |
490
|
|
| Package B (40–99 price units) |
410
|
|
| Package C (100–199 price units) |
330
|
|
| Package D (200–499 price units) |
260
|
|
|
Package E (500–999 price units)
|
200
|
|
| Package F (1000-1499 price units) |
160
|
|
| Package G (1500 and more price units) |
110
|
|
|
|
|
Packages of the newspaper
|
Cost of the price unit of the newspaper, Rub
|
|
| Package À (1–2 price units) |
170
|
|
|
| Package B (3–4 price units) |
140
|
|
| Package C (5–7 price units) |
110
|
|
| Package D (8–9 price units) |
90
|
|
|
Package E (10–11 price units)
|
80
|
|
| Package F (12 and more price units) |
65
|
|
| Package G (100 and more price units) |
55
|
|
|
|
|
ATTENTION! The cost of the package is calculated for the newspaper and magazine separately based on the number of price units for text ad (of any kind).
|
|
3. PHOTO ADS (in the magazine only for the following headings: 2.1-2.7, 2.9, 3.1-3.4)
(in the newspaper only for the following headings: 1.1-1.5, 1.7, 2.1-2.3)
*The size of the logo is indicated for the magazine, the reduction ratio for the newspaper is 0.95
|
|
Packages of photo ads in one issue (in price units)
|
|
|
Packages of the magazine
|
Cost of the price unit of the
magazine, Rub
|
|
| Package À (1-9 price units) |
1 220
|
|
| Package B (10–40 price units) |
1 150
|
|
| Package C (50–99 price units) |
1 075
|
|
| Package D (100–299 price units) |
1 000
|
|
|
Package E (300–599 price units)
|
925
|
|
| Package F (600 and more price units) |
850
|
|
|
|
|
Packages of the newspaper
|
Cost of the price unit of the newspaper, Rub
|
|
| Package À (1-2 price units) |
400
|
|
|
| Package B (3–4 price units) |
350
|
|
| Package C (5–7 price units) |
300
|
|
| Package D (8–9 price units) |
275
|
|
|
Package E (10–11 price units)
|
250
|
|
| Package F (12 and more price units) |
225
|
|
|
|
|
ATTENTION! The cost of the package is calculated separately for the magazine and newspaper based on the number of price units per photo ad (of any kind).
|
|
4. ADVERTISING ON STATUS PAGES
|
|
MAGAZINE
|
| Name |
Price, Rub |
|
| On the cover: |
|
| 1/1 on the 2nd cover page (210õ280 bleed*) |
115,000 |
|
| 1/1 on the 3rd cover page (210õ280 bleed*) |
103,000 |
|
| 1/1 on the 4th cover page (210õ280 bleed*) |
120,000 |
|
Placing logo on the 1st cover page
(40õ20 ìì, íå not more than 4 in an issue) |
23,000 |
|
| Attention! Not more than 4 logos can be placed on the cover of one issue. |
|
| On the pages before and after content, in content and before the 3rd cover page: |
|
| 1/1 on the 1st page of the edition (210õ280 bleed*) |
115,000 |
|
| 2/1 (spread) on the 2st and 3st page of the edition |
221,000 |
|
| 1/3 in content (73õ280 bleed, information space is 58õ250) |
65,000 |
|
| 2/3 in content (133õ280 bleed, information space is 118õ250) |
130,000 |
|
| 1/1 before the 3rd cover page (210õ280 bleed*) |
101,000 |
|
| 1/1 after content |
120,000 |
|
| 2/1 after content |
230,000 |
|
| Attention! The advertising on the cover, pages before content and before the 3rd cover page is placed only by the results of draw. |
|
| In article block: |
|
| 1/3 article (73õ280 bleed, information space is 58õ250) |
39,600 |
|
| 1/2 article (210õ140 bleed, information space is 180õ125) |
56,000 |
|
| 1/1 article (210õ280 bleed*) |
104,300 |
|
| 2/1 article |
202,000 |
|
Attention! The deadline for ads reception to the article blocks and inserts is a week before issue closure date.
The advertising space in article blocks is limited thus, to guarantee ads placement it is necessary to submit them (several weeks in advance).
Layouts placed on the status pages must be approved by the advertising service. |
|
|
* Information space is 180õ250 mm.
|
|
|
|
NEWSPAPER
|
| Name |
Price, Rub |
|
| On the first cover page (horizontal õ vertical, mm)): |
|
| 3/4 (256õ259) |
120,000 |
|
| 1/2 (256õ172) |
80,000 |
|
| 3/8 (127õ259) |
60,000 |
|
| 1/4 (256õ85, 127õ172) |
40,000 |
|
| 1/8 (127õ85) |
20,000 |
|
| |
|
|
| On the 4th cover page (horizontal x vertical, mm): |
|
| 1/1 (256õ358) |
55,000 |
|
| 1/2 (256õ178, 127õ358) |
28,000 |
|
| |
|
|
| 1/1 New buildings in Moscow region** (256õ358) |
24,000 |
|
|
Attention! Layouts for placing on status pages must be agreed with the editorial staff.
|
|
|
** For the heading Apartments in Moscow region only.
|
|
|
|
ATTENTION!
We provide Welcome rate for all new clients of Express-supplement to Realty & Prices magazine with 50% discount off the editorial rates for all advertising submitted to the newspaper.
|
5. GATE FOLD AND INSERTS INTO THE MAGAZINE
|
Gate fold on the cover:
|
Gf format 1 on the front cover
(cover with single outward fold,
384õ280 mm bleed size, information space is 354õ250 mm)
|
600,000
|
|
Gf format 2 on the back cover
(cover with single inward fold
384õ280 mm bleed, information space is 354õ250 mm)
|
500,000
|
|
Gate fold inside edition*
(130 g/ì² paper)
|
Gf format 1õ2 (from one advertiser)
|
796,000
|
|
Gf format 1
(384õ280 mm bleed, information space is 354õ250 mm)
|
420,000
|
|
Gate fold inside edition with perforation
(130 g/ì² paper)
|
Gf format 1õ2 (from one advertiser)
|
832,000
|
|
Gf format 1
(384õ280 mm bleed, information space is 354õ250 mm)
|
440,000
|
|
Gate fold inside edition with double fold**
(130 g/ì² paper)
|
Gf format 2õ2
(from one advertiser)
|
1,134,000
|
|
Gf format 2
(558õ280 mm bleed size, information space is 528õ250 mm)
|
597,000
|
|
Gate fold inside edition with double fold and perforation**
(130 g/ì2 paper)
|
Gf format 2õ2
(from one advertiser)
|
1,188,000
|
|
Gf format 2
(558õ280 mm bleed, information space is 528õ250 mm)
|
624,000
|
|
Inserts inside edition with perforation***
(250 g/ì2 paper)
|
2/1 (1/1+1/1 from one advertiser)
|
434,000
|
|
1/1 (210õ280 mm bleed size, information space is 180õ250 mm)
|
223,000
|
|
Insertsinsideedition
(250 g/ì2)
|
2/1 (1/1+1/1 from one advertiser)
|
414,000
|
|
1/1 (210õ280 mm bleed, information space is 180õ250 mm)
|
213,600
|
*Advertising is received with the total volume Gf-format 1x2
** Advertising is received with the total volume Gf-format 2x2
***Advertising is received with the total volume 1/1 + 1/1
Attention!
In the case of Gf-format 1 on the front page advertising, there are changes in the 1/1 advertising module on the 2nd cover page.
1/1 on the 2nd cover page is 197x280 mm (information space is 177x250 mm).
In the case of Gf-format 1 on the back page advertising, there are changes in 1/1 advertising modules on the 3rd and the 4th cover pages.
1/1 on the 3rd cover page – 195x280 mm (information space is 170x250 mm)
1/1 on the 4th cover page – 197x280 mm (information space is 177x250 mm)
In the case there is no advertising Gf-format 1 on the front (back) cover, advertising modular dimensions 1/1 on the 2nd, 3rd and 4th pages do not change and are equal to 210x280 mm bleed size (information space is 180x250 mm).
Due to pagination technological peculiarities, tipping between gatherings is possible with a pitch distance of 16 pages, thus, in volume less than 16 pages placing tipping inside the declared headings is not guaranteed. Gate fold on the cover advertising and tipping inside the publication advertising is received a week prior to the advertising reception for inner pages of publication. Requests for placing ads of Gf and Tipping inside publication with perforations rates must be submitted 2 weeks prior the issue closure.
6. INSERTS AND TIPPING SAMPLES INTO THE MAGAZINE
|
Range of inserts circulation
|
Price in rubles for 1 thousand copies
|
|
Inserts into the RANDOM PLACE of the magazine
|
|
10-40 thousand copies
|
4000
|
|
41-60 thousand copies
|
3600
|
|
61-75 thousand copies
|
2900
|
|
76-100 thousand copies
|
2600
|
|
Inserts into the PARTICULAR PLACE of the magazine
|
|
Insert into the package
|
|
10-20 thousand copies
|
4900
|
|
21-30 thousand copies
|
4800
|
|
31-40 thousand copies
|
4700
|
|
41-50 thousand copies
|
4300
|
|
51-100 thousand copies
|
4200
|
|
Insert into the particular page of the block
|
|
10-20 thousand copies
|
4900
|
|
21-30 thousand copies
|
4800
|
|
TIPPING SAMPLES
|
|
10-40 thousand copies
|
5000
|
|
41-60 thousand copies
|
4900
|
|
61-80 thousand copies
|
4700
|
|
81-100 thousand copies
|
4400
|
|
|