|
|
 |
|
|
Rates for advertising |
|
 print page
All prices include 18% VAT.
1. MODULAR ADVERTISING
 |
|
Size
(horizontal õ vertical, mm)
|
Editorial rate, Rub.
|
Special offer from December 22, 2008 till August 31, 2010.
|
|
|
Anticrisis
rate 1
|
Anticrisis
rate 2
|
Anticrisis
rate 3
|
Anticrisis
rate 4
|
Anticrisis
rate 5
|
|
|
The price depends on the total volume of 1 advertiser to one issue, Rub.*
|
|
|
up to 1/2
without including
|
from 1/2 to 1/1
without including
|
from 1/1 to 2/1
without including
|
from 2/1 to 4/1
without including
|
4/1 and more
|
|
| 2/1 (spread) color or b&w |
197 000
|
–
|
–
|
–
|
161 540
|
157 600
|
|
|
2/1 + modular on the map, format 1**
color or b&w
|
197 000
|
–
|
–
|
–
|
161 540
|
157 600
|
|
1/1 (210õ280 trim***)
color or b&w |
100 000
|
–
|
–
|
85 000
|
82 000
|
80 000
|
|
1/1 + model on the map, format 1**
color or b&w |
100 000
|
–
|
–
|
85 000
|
82 000
|
80 000
|
|
| 3/4 (174õ185) color or b&w |
76 000
|
–
|
69 920
|
64 600
|
62 320
|
60 800
|
|
| 2/3 (174õ164) color or b&w |
68 400
|
–
|
62 930
|
58 140
|
56 090
|
54 720
|
|
| 1/2 (174õ122, 86õ248) color or b&w |
53 000
|
–
|
48 760
|
45 050
|
43 460
|
42 400
|
|
|
1/2 + model on the map, format 1**
color or b&w
|
53 000
|
–
|
48 760
|
45 050
|
43 460
|
42 400
|
|
| 3/8 (174õ90, 86õ186) color or b&w |
40 700
|
39 480
|
37 440
|
34 600
|
33 370
|
32 560
|
|
| 1/3 (174õ81, 86õ164) color or b&w |
37 000
|
35 890
|
34 040
|
31 450
|
30 340
|
29 600
|
|
|
| 1/4 (174x60, 86õ122) color or b&w |
28 700
|
27 840
|
26 400
|
24 400
|
23 530
|
22 960
|
|
1/4 + model on the map, format 1****
color or b&w |
28 700
|
27 840
|
26 400
|
24 400
|
23 530
|
22 960
|
|
|
3/16 (86x90) b&w
|
22 200
|
21 530
|
20 420
|
18 870
|
18 200
|
17 760
|
|
| 1/6 on the ‘World countries map’ (80õ80) |
22 000
|
–
|
–
|
–
|
–
|
–
|
|
| 1/6 (86õ81) b&w |
20 000
|
19 400
|
18 400
|
17 000
|
16 400
|
16 000
|
|
| 1/8 (86õ60, 42õ122) b&w |
15 700
|
15 230
|
14 440
|
13 350
|
12 870
|
12 560
|
|
| 1/12 (86õ40, 42õ81) b&w |
11 400
|
11 060
|
10 490
|
9 690
|
9 350
|
9 120
|
|
| 1/16 (42õ60) b&w |
9 200
|
8 920
|
8 460
|
7 820
|
7 540
|
7 360
|
|
|
* The total volume of modular advertising of one advertiser in one number pays off with the account of placing of advertising on prestigious strips as follows:
Total volume of one advertiser in one number (N) = volume of modular advertising basically (êëàññèôàéäíûé) the current issue block (N) + volume on prestigious strips in the nearest subsequent number (N+1).
|
|
|
** The cost of the module of this dimension includes placement of format 1 module on the map ‘Companies working on the real estate markets in Russian regions providing that the advertiser works in the Russian region.
|
|
|
*** Information space is 180õ250 mm
|
|
|
**** The cost of the module of this size includes placement of the module of format 1 on the map ‘Companies that work on real estate market in Russian regions’ providing that the advertiser works in the Russian region. This rate applies only for headings 2.4.-2.5. ‘Apartments in the regions’.
|
|
|
ATTENTION! Module of format 1 consists of the following:
— logo with dimensions of 40x10 mm (company’s logo shall be provided in electronic format);
— types of regional activities;
— list of the cities where the company works including 20 cities;
— contact phones.
|
|
2. PLACEMENT ON STATUS PAGES*
|
|
Size
(horizontal õ vertical, mm)
|
Editorial rate, Rub.
|
Special offer from December 22, 2008 till August 31, 2010.
|
|
|
Anticrisis
rate 1
|
Anticrisis
rate 2
|
Anticrisis
rate 3
|
Anticrisis
rate 4
|
Anticrisis
rate 5
|
|
|
Price depending of the total volume of 1 advertiser in 1 issue, Rub.
|
|
|
up to 1/2
without including
|
from 1/2 to 1/1
without including
|
from 1/1 to 2/1
without including
|
from 2/1 to 4/1
without including
|
4/1
and more
|
|
| ON THE COVER: |
|
| 1/1 on the 2nd cover page (210õ280 trim**) |
115 000
|
–
|
–
|
97 750
|
94 300
|
92 000
|
|
| 1/1 íà 3-é on the 3rd cover page (210õ280 trim**) |
103 000
|
–
|
–
|
87 550
|
84 460
|
82 400
|
|
| 1/1 on the 4th cover page (210õ280 trim**) |
120 000
|
–
|
–
|
102 000
|
98 400
|
96 000
|
|
| Attention! Information line about free covers. +7 495 797 88 40 (Elena Yudin, Olga Solodova) |
|
Placement of logo on the 1st cover page
(34õ17) |
23 000
|
–
|
–
|
–
|
–
|
–
|
|
| Attention! Not more than 6 logos are placed on the cover of one issue. |
|
| BEFORE CONTENT: |
|
| 1/1 on the 1st page of the magazine (210õ280 trim**) |
115 000
|
–
|
–
|
97 750
|
94 300
|
157 600
|
|
| 2/1 (spread) on the 2nd, 3rd pages of the magazine |
221 000
|
–
|
–
|
–
|
181 220
|
176 800
|
|
| IN CONTENT: |
|
| 2/3 (133õ280 trim, information space is 118õ250) |
100 000
|
–
|
92 000
|
85 000
|
82 000
|
80 000
|
|
| 2/9 (115õ83) |
40 000
|
38 800
|
36 800
|
34 000
|
32 800
|
32 000
|
|
| AFTER CONTENT: |
|
| 1/1 (210õ280 trim**) |
120 000
|
–
|
–
|
102 000
|
98 400
|
96 000
|
|
| 2/1 (spread) |
230 000
|
–
|
–
|
–
|
188 600
|
184 000
|
|
| BEFORE THE 3RD COVER PAGE: |
|
| 1/1 (210õ280 trim**) |
101 000
|
–
|
–
|
85 850
|
82 820
|
80 800
|
|
| Attention! On the cover, pages before content and before the 3rd cover page advertising is received only by the results of the draw. |
|
| IN ARTICLE BLOCK: |
|
| 1/3 (73õ280 trim, information space is 58õ250) |
39 600
|
38 410
|
36 430
|
33 660
|
32 470
|
31 680
|
|
| 1/2 (210õ140 trim, information space is 180õ125) |
56 000
|
–
|
51 520
|
47 600
|
45 920
|
44 800
|
|
| 1/1 (210õ280 trim**) |
104 300
|
–
|
–
|
88 660
|
85 530
|
83 440
|
|
| 2/1 (spread) |
202 000
|
–
|
–
|
–
|
165 640
|
161 600
|
|
Attention! Deadline for reception of advertising on the cover, in the article block and inserts inside the magazine is a week prior to the issue closure date.
The number of advertising space in the article blocks is limited, thus for guaranteed placement advertising shall be submitted several weeks in advance.
Layouts for placement on status pages shall be approved with the advertising service. |
|
| PLACEMENT ON INSERTS (250 g/m2 paper)*** |
|
| Inserts inside the magazine: |
|
| 1/1 (210õ280 mm trim, information space is 177õ250) |
213 600
|
–
|
–
|
181 560
|
175 150
|
170 880
|
|
| 2/1 (1/1+1/1 from one advertiser) |
414 000
|
–
|
–
|
–
|
339 480
|
331 200
|
|
| Inserts inside the magazine with perforation: |
|
| 1/1 (210õ280 mm trim, information space is 177õ250) |
223 000
|
–
|
–
|
189 550
|
182 860
|
178 400
|
|
| 2/1 (1/1+1/1 from one advertiser) |
434 000
|
–
|
–
|
–
|
355 880
|
347 200
|
|
|
* For advertisers working in Russian regions the cost of modular advertising of 2/1, 1/1, 1/2 formats includes placement of module of format 1 on the map ‘Companies working on realty market in Russian regions’.
|
|
|
** Information space is 180õ250 mm.
|
|
|
*** Advertising is received in a total volume of 1/1+1/1.
|
|
3. TEXT ADVERTISEMENT
|
| Type of advertisement |
Editorial rate, Rub.
|
|
«ACTION»
Highlighted text advertisement in a logo in a frame. *
(logo 15õ10 mm + text to 500 characters) |
3 500
|
|
|
| Type of advertisement |
Number of price units
|
|
HIGHLIGHTED TEXT ADS:
150 characters for the following headings of the magazine 2.1, 2.5, 2.6.1, 2.6.4, 2.7, 2.9, 3.1, 3.3.9, 3.5, 4, 5.
100 characters for other headings of the magazine |
|
| Highlighted text advertisement |
1
|
|
| Highlighted text advertisement in a frame |
2
|
|
| Text advertisement highlighted by color |
2
|
|
| Text advertisement highlighted by color in a frame |
3
|
|
| Text advertisement in a frame highlighted by background |
4
|
|
Highlighted text advertisement with logo in the frame
Format 1 (logo 42õ9 mm + text, 250 characters) |
6**
|
|
Highlighted text advertisement with logo in a frame
Format 2 (logo 42õ20 mm + text, 250 characters) |
8**
|
|
EXPANDED HIGHLIGHTED TEXT ADVERTISEMENT:
250 characters for the following headings of the magazine 2.1, 2.5, 2.6.1, 2.6.4, 2.7, 2.9, 3.1, 3.3.9, 3.5, 4, 5.
150 characters for other headings of the magazine |
|
| Expanded highlighted text advertisement |
1,5
|
|
Expanded highlighted text advertisement with logo in the frame
Format 1 |
9
|
|
Expanded highlighted text advertisement with logo in the frame
Format 2 |
12
|
|
|
* Only for thematic section article block «Calendar of actions of the market of the real estate». Conditions and terms of delivery of the advertisement "Action" corresponds to conditions and terms of delivery of advertising in article block.
|
|
|
** In all headings except for Services, Miscellaneous. Only advertisements containing particular object are received on this rate.
|
|
|
| Type of advertisement |
Editorial rate, Rub.
|
|
MULTIOBJECTIVE TEXT ANNOUNCEMENTS:
only for magazine headings 2.1-2.6, 3.1-3.4 |
|
| Multiobjective text announcement |
1 250
|
|
| Multiobjective text announcement in a frame |
1 900
|
|
| Multiobjective text announcement by color |
1 900
|
|
| Multiobjective text announcement by color in a frame |
2 550
|
|
| Multiobjective text announcement in a frame highlighted by background |
3 200
|
|
|
Multiobjective text announcement with logo 1»
|
4 500
|
|
| Multiobjective text announcement with logo 2» |
5 800
|
|
|
|
Packages of highlighted text ads in one issue of the magazine
(in price units)
|
Cost of one price unit of the magazine, Rub.
|
|
| Package 1 (1–39 price units) |
490
|
|
| Package 2 (40–99 price units) |
410
|
|
| Package 3 (100–199 price units) |
330
|
|
| Package 4 (200–499 price units) |
260
|
|
|
Package 5 (500–999 price units)
|
200
|
|
| Package 6 (1000–1499 price units) |
160
|
|
| Package 7 (1500–1999 price units) |
110
|
|
| Package 8 (2000–2499 price units) |
105
|
|
| Package 9 (2500 and more price units in one issue) |
100
|
|
4. PHOTO ADVERTISEMENTS (in price units)
|
| Type of advertisement |
Number of price units
|
|
| Format 1 (one photo 42õ28 ìì + text**) |
1
|
|
| Highlighted Format 1 (one photo 42õ28 ìì + text***) |
1,5
|
|
| Format 2 (two photos 42õ28 ìì + text, 250 characters) |
2
|
|
| Format 3 (four photos 42õ28 ìì + text, 250 characters) |
4
|
|
| Format 1 logo (logo 42õ9 ìì (necessarily) + photo 42õ28 ìì + text**) |
5
|
|
| «Large plan» (photo 86õ58 ìì + text 250 characters) |
4
|
|
| * In all headings except 2.7, 2.9, 3.5, 4, 5. |
|
|
** 150 characters for the following headings of the magazine 2.1, 2.5, 2.6.1, 2.6.4, 3.1, 3.3.9
100 characters for other headings of the magazine
|
|
*** 250 characters for the following headings of the magazine 2.1, 2.5, 2.6.1, 2.6.4, 3.1, 3.3.9
150 characters for other headings of the magazine |
|
|
|
Packages of photo advertisements in one issue of the magazine
(in price units)
|
Cost of one price unit of the magazine, Rub.
|
|
| Package 1 (1–9 price units) |
1 220
|
|
| Package 2 (10–49 price units) |
1 150
|
|
| Package 3 (50–99 price units) |
1 075
|
|
| Package 4 (100–299 price units) |
1 000
|
|
|
Package 5 (300–599 price units)
|
925
|
|
| Package 6 (600 and more price units) |
850
|
|
5. ADVERTISEMENTS FROM INTERNET
The advertisements are received to the following headlines:
Residential real estate: 2.1, 2.2, 2.3, 2.4, 2.5;
Commercial real estate: 3.1, 3.2, 3.3, 3.4
|
|
Type of advertisement
|
Price, Rub.
|
|
| Photo advertisement from Internet |
The structure of photo advertisement is analogous to the structure of the current photo ad of format 1 that are received through the electronic AS blank |
850
|
|
| Text advertisement from Internet |
The structure of similar structure of the current highlighted text ad that is received through the electronic AS blank
|
300
|
|
6. GATE FOLD
|
Gate fold on the covers
(150 g/m2 paper)
|
Gf format 1 on front covers
(covers with single outward fold,
384õ280 mm trim, information space is 354õ250 mm)
|
450 000 Rub.
|
|
Gf format 1 on back cover
(cover with single inward fold
384õ280 mm trim, information space is 354õ250 mm)
|
400 000 Rub.
|
|
Gate fold inside the magazine*
(150 g/m2 paper)
|
Gf format 1õ2 (from one advertiser)
|
700 000 Rub.
|
|
Gf format 1
(384õ280 mm trim, information space is 354õ250 mm)
|
420 000 Rub.
|
|
Gate fold inside the magazine with perforation*
(150 g/m2 paper)
|
Gf format 1õ2 (from one advertiser)
|
750 000 Rub.
|
|
Gf format 1
(384õ280 mm trim, information space is 354õ250 mm)
|
440 000 Rub.
|
|
Gate fold inside the magazine with double fold**
(150 g/m2 paper)
|
Gf format 2õ2 (from one advertiser)
|
800 000 Rub.
|
|
Gf format 2
(558õ280 mm trim, information space is 528õ250 mm)
|
597 000 Rub.
|
|
Gate fold inside the magazine with double fold and perforation**
(150 g/m2 paper)
|
Gf format 2õ2 (from one advertiser)
|
830 000 Rub.
|
|
Gf format 2
(558õ280 mm trim, information space is 528õ250 mm)
|
624 000 Rub.
|
NOTE:
* - advertising is received in a total volume of Gf format 1x2
** - advertising is received in a total volume of Gf format 2x2
ATTENTION!
In the case of Gf-format 1 on the front page advertising, there are changes in the information space for format 1/1 on the 2nd cover page - 177x250 mm.
In the case of Gf-format 1 on the back page advertising, there are changes in the information space 1/1 on the 3rd and the 4th cover pages:
for format 1/1 on the 3rd cover page – 167x250 mm,
for format 1/1 on the 4th cover page – 177x250 mm.
In the case there is no advertising Gf-format 1 on the front (back) cover, the dimensions of advertising space for format 1/1 on the 2nd, 3rd and 4th cover pages do not change and are equal to 180x250 mm.
Due to pagination technological peculiarities, tipping between gatherings is possible with a pitch distance of 16 pages, thus, in volume less than 16 pages placing tipping inside the declared headings is not guaranteed.
Gate fold on the cover advertising and tipping inside the publication advertising is received a week prior to the advertising reception for inner pages of publication.
Requests for placing ads of Gf and Tipping inside publication with perforations rates must be submitted two weeks prior the issue closure date.
7. INSERTS AND TIPPING OF SAMPLES
|
Range of insert circulation
|
Price in Rubles per 1000 copies
|
|
Insert into the RANDOM PLACE in the magazine
|
|
10-20 thousand copies
|
4600
|
|
21-30 thousand copies
|
4500
|
|
31-40 thousand copies
|
4400
|
|
41-50 thousand copies
|
4300
|
|
51-60 thousand copies
|
4200
|
|
61-75 thousand copies
|
4200
|
|
76-100 thousand copies
|
4200
|
|
Insert into PARTICULAR PLACE in the magazine*
|
|
10-20 thousand copies
|
6300
|
|
21-30 thousand copies
|
6100
|
|
31-40 thousand copies
|
6000
|
|
41-50 thousand copies
|
5900
|
|
51-100 thousand copies
|
5800
|
|
TIPPING OF SAMPLES
|
|
10-40 thousand copies
|
7 000
|
|
41-60 thousand copies
|
5 800
|
|
61-100 thousand copies
|
5 600
|
* Inserts into particular place in the magazine may be done under the cover (between the last page of the block and the 3rd cover page), into the package (on the 4th cover page), to the particular page of the block (not more than 30,000 copies)
Advertising on these rates is received on the whole circulation and on its part with an enlargement ratio of 1000 copies but not less than 10,000 copies. The request to the region of distribution may be considered in the orders approved by the advertising service of the publishing house.
All copies that contain inserts and/or samples are single copy packed in polypropylene film.
Tipping of samples in the magazine is possible only to the first page of the gathering with a pitch distance of 16 pages.
Technical requirements to inserts and tipping of samples
Sizes of discounts (in %) granted to direct advertisers in the editorial points of reception of advertising*
number
of
publications |
Modular advertising |
|
| 1/16 |
1/12 |
1/8 |
1/6 |
3/16 |
1/4 |
1/3 |
3/8 |
1/2 |
2/3 |
3/4 |
1/1 |
2/1 |
|
| 2 |
2 |
3 |
5 |
7 |
8 |
11 |
15 |
16 |
18 |
20 |
21 |
23 |
25 |
|
| 3 |
4 |
6 |
9 |
12 |
13 |
16 |
18 |
19 |
21 |
23 |
24 |
25 |
26 |
|
| 4 |
6 |
8 |
12 |
16 |
17 |
18 |
19 |
21 |
23 |
25 |
26 |
27 |
28 |
|
| 5 |
9 |
11 |
16 |
17 |
18 |
19 |
21 |
22 |
24 |
26 |
27 |
28 |
30 |
|
| 6 |
11 |
14 |
17 |
19 |
20 |
22 |
24 |
25 |
26 |
27 |
28 |
30 |
31 |
|
| 7 |
13 |
16 |
18 |
20 |
21 |
23 |
25 |
26 |
27 |
28 |
29 |
30 |
32 |
|
| 8 |
15 |
17 |
19 |
21 |
22 |
24 |
26 |
27 |
28 |
29 |
30 |
31 |
32 |
|
| 9 |
16 |
18 |
20 |
22 |
23 |
24 |
27 |
27 |
28 |
30 |
31 |
32 |
33 |
|
| 10 |
17 |
18 |
21 |
23 |
24 |
25 |
27 |
27 |
29 |
30 |
32 |
33 |
34 |
|
| 11 |
18 |
19 |
22 |
24 |
25 |
26 |
28 |
29 |
30 |
31 |
32 |
33 |
35 |
|
| >12 |
19 |
20 |
22 |
24 |
25 |
26 |
28 |
30 |
32 |
34 |
35 |
35 |
35 |
|
* If advertising is submitted to the advertising agencies the size of the discount is set by the advertising agency directly.
print page
|
|