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Advertising requirements

Technical requirements to advertising information

Name	Cost, Rub.
1. MODULAR ADVERTISING (horizontal х vertical, mm):
6/1 (three spreads in a row)*	245 000
4/1 (two spreads in a row)*	167 000
2/1 (spread)*	85 000
1/1 (230х285)*	56 000
1/2 (194х133)	31 000
1/4 (95х133; 194х64)**	17 000
1/8 (95х64)**	9 000
Section ‘Furniture in Moscow’ map:
Logo on the map (20х10)	3 000
ATTENTION! Logo on the map rate applies if advertisement is placed in sections 3-6. Logo on the map rate is stated for placement of logo to the advertiser’s one point of sale. The number of logos in one issue from one advertiser is not limited.
2. TEXT AD**	4 000
3. PHOTO BLOCK ADVERTISING (set of photo modules + information about the company):
2/1 (spread)	74 000
1/1	48 500
1/2	27 000
1/4*	14 500
ATTENTION! Photo blocks are placed only in sections 3-7 excluding status blocks (headings 4.1, 5.1, 6.1, 7.1).
4. PLACEMENT ON STATUS PAGES
On the cover:
1/1 on the 2nd cover page (230х310 trim)	74 500
1/1 on the 3rd cover page (230х310 trim)	64 500
1/1 on the 4th cover page (230х310 trim)	84 000
Placement super of logo on the 1st cover page (76х19)	34 000
Placement of logo on the 1st cover page (38х19)	17 000
ATTENTION! Not more than seven logos are placed on the cover of one issue.
Before content and before the 3rd cover page:
2/1 (spread) on the 2nd and 3rd pages of the magazine  (before content)	145 000
1/1 on the 1st page of the magazine (230х305 trim)	74 500
1/1 before the 3rd cover page	64 500
In content:
1/1 (230х305 mm trim)	79 500
After content:
4/1 (two spreads in a row)	282 000
2/1 (spread)	150 000
1/1 Editor-in-chief’s column (230x305 mm, trim)	77 000
In Status blocks of the magazine (headings 4.1, 5.1, 6.1, 7.1)
4/1 (two spreads in a row)*	202 000
2/1 (spread)*	110 000
News rate (text with illustration)***
1/4 News	18 000
ATTENTION! The text shall contain no contact information.
Info rate (text with illustrations + contact information)***
2/1 Info	97 000
1/1 Info	60 000
In status block
1/1 (230х305 mm trim)	69 000
2/3 (145х305 mm)	54 000
1/3 (vertically) (80х305 mm)	28 500
1/3 (horizontally) (230х102 mm)	28 500
1/4 (230х75 mm)	22 000
1/6 ст. (235х50 mm trim, information space is 205х35)****	13 500
5. PLACEMENT ON INSERTS (250 g/m2 paper)****
Inserts inside the magazine:
2/1 (1/1+1/1 from one advertiser)	480 000
1/1 (230х305 trim, information space is 200х275)	250 000
Inserts inside the magazine with perforation:
2/1 (1/1+1/1 from one advertiser)	500 000
1/1 (230х305 trim, information space is 200х275)	260 000
* Attention! Art space is cut only from three sides as there are the header and page number on the top of the page.
** Attention! 1/4 rate applies only for sections 5–9 (see the list of classified headings). 1/8 rate and Text advertisement rate apply only for sections  8–9 (see the list of classified headings).
*** Attention! Advertising on News and Info rates are placed in the articles and shall not be received without editorial approval.
**** Advertising is received in a total volume of 1/1+1/1
ATTENTION! If the advertiser places a ‘discount’ label he or she shall receive a 5% discount off the basic rates. The ‘discount’ label is valid only for modular advertising and advertising in photo block in all headings excluding the covers, pages before content and before the 3rd cover.   The label is unified and is set on the module by the advertiser’s direction on the module, photo unit or separate photo units of the photo modules. If the label is placed on the whole photo block, the discount on its separate photo modules is not placed. The label is placed in the upper left corner of the ad, except for the modules of 1/1 format. Their labels are placed either in the upper left or upper right corners depending on their placement on the left or right pages respectively. The ad should contain the place for the label free of text and graphics (see the table). Size of the discount (N%) is indicated optional to the advertiser.   Type of ad Place for the label Modular advertising: Format 1/8, 1/4 и 1/2 upper left corner, square with 17 mm sides Format 1/1 upper left and right corners, square with 30 mm sides Format 2/1 upper left and right corners with 30 mm sides Format 4/1 upper left and right corners with 30 mm sides Format 6/1 upper left and right corners with 30 mm sides Photo block and its modules upper left corner, square with 17 mm sides

6. GATE FOLD

Gate fold on the covers (200 g/m2 paper)	Gf format 1 on the front cover (cover with single outward fold, 424х305 mm trim, information space is 394х275 mm)	475 000 Rub.
	Gf format 1 on the back cover (cover with single inward fold, 424х305 mm trim, information space is 394х275 mm)	425 000 Rub.
Gate fold inside the magazine* (170 g/m2 paper)	Gf format 1х2 (from one advertiser)	650 000 Rub.
	Gf format 1 (420х305 mm trim, information space is 390х275 mm)	390 000 Rub.
Gate fold inside the magazine with perforation* (170 g/m2 paper)	Gf format 1х2 (from one advertiser)	700 000 Rub.
	Gf format 1 (420х305 mm trim, information space is 390х275 mm)	400 000 Rub.
Gate fold inside the magazine with double fold** (170 g/m2 paper)	Gf format 2х2 (from one avertiser)	On demand
	Gf format 2 (612х305 mm trim, information space is 582х275 mm)	On demand
Gate fold inside the magazine with double fold and perforation** (170 g/m2 paper)	Gf format 2х2 (from one advertiser)	On demand
	Gf format 2 (612х305 mm trim, information space is 582х275 mm)	On demand

NOTE:
* - advertising is received in a total volume of Gf format 1x2 
** - advertising is received in a total volume of Gf format 2x2
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ATTENTION!

If there are Gf-format 1 advertising on the front cover of the magazineна there are changes in the dimensions of the information space of 1/1 advertising module on the 2nd cover page:

 1/1 on the 2nd cover page – 197x275 mm.

If any Gf format 1 advertising on the back cover of the magazine there are changes in the information space of 1/1 on the 3rd, and 4th cover pages:

    1/1 on the 3rd cover page – 187х275 mm,

    1/1 on the 4th cover page – 197х275 mm.

In case there is no Gf format 1 advertising on the front (back) page the dimensions of the information space for format 1/1 on the 2nd, 3rd and 4th cover page are not changed and equal to: 200x275 mm.

Due to pagination technological peculiarities, tipping is possible between gatherings with pitch distance of 16 pages, thus, in the volume less than 16 pages placing tipping inside declared headings is not guaranteed.

Gate fold on the cover advertising and tipping inside the edition are received a week prior to the advertising reception for inner pages of the edition. Requests for placing ads of Gf rate and Tipping inside publication with perforations rate shall be submitted 2 weeks prior to the issue closure date.
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