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Rates for advertising |
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 print page
All prices include 18 % VAT.
Advertising requirements
Technical requirements to advertising information
| Name |
Price (in Russian Rubles) |
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| 1. Text ads* |
4000 |
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| 2. Modular ads (horizontal х vertical, mm): |
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| 4/1 (two spreads in a row)*** |
145,000 |
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| 2/1 (spread)*** |
74,000 |
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| 1/1 (235х290)*** |
43,000 |
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| 1/2 (194х133) |
24,000 |
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| 1/4 (95х133; 194х64)* |
13,000 |
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| 1/8 (95х64)* |
7000 |
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| 3. Photo blocks (photo modules set + company’s information): |
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| 2/1 (spread) |
57,000 |
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| 1/1 |
33,000 |
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| 1/2 |
18,500 |
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| 1/4* |
10,000 |
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| Photo blocks are placed only in 2-5 sections excluding status blocks (headings 2.1, 3.1, 4.1, 5.1). |
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| 4. On status pages: |
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| 4.1. In status block of the magazine (heading 1) |
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| 4/1 (two spreads in a row) |
245,000 |
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| 2/1 (spread) |
125,000 |
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| 4.2. In status blocks of the sections (headings 2.1, 3.1, 4.1, 5.1) |
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| 4/1 (two spreads in a row)*** |
188,000 |
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| 2/1 (spread)*** |
96,000 |
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| News rate (text with illustration)** |
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| 1/4 News |
27,000 |
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| ATTENTION! Indicating contact information of the company in the text is prohibited. |
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| Info rate (text with illustrations + contact information)** |
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| 2/1 Info |
100,000 |
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| 1/1 Info |
58,000 |
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| 4.3. On the cover: |
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| 1/1 on the 2nd cover page (235х310 bleed size) |
65,000 |
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| 1/1 on the 3rd cover page (235х310 bleed size) |
56,000 |
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| 1/1 on the 4th cover page (235х310 bleed size) |
73,000 |
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| Logo’s placement on the 1st cover page (38х19) |
13,000 |
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| ATTENTION! Not more than 7 logos are placed on the cover of one issue. |
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| 4.4. On the pages before content and before the 3rd cover page |
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| 1/1 on the 1st page of the edition (235х310 bleed) |
65,000 |
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| 2/1 (spread) on the 2nd and 3rd pages of the edition (before content) |
120,000 |
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| 1/1 before the 3rd cover page |
56,000 |
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* Attention! 1/4 rate applies only to sections 3-7 (see the list of classified headings).
1/8 rate and Text ad rate apply only to sections 6-7 (see the list of classified headings).
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| ** Attention! Advertising materials on News and Info rates are placed in the articles and shall not be received without editorial approval. Repeating one and the same material on News and Info rates is prohibited. |
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| *** Attention! Art space is cut only from 3 sides as there is header and page number at the top of the page. |
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ATTENTION! If the advertiser places a ‘discount’ label he or she shall receive a 5% discount off the basic rates. The ‘discount’ label is valid only for modular advertising and advertising in photo block in all headings excluding the covers, pages before content and before the 3rd cover.
The label is unified and is set on the module by the advertiser’s direction on the module, photo block or separate photo blocks of the photo modules.
If the label is placed on the whole photo block, the discount on its separate photo modules is not placed.
The label is placed in the upper left corner of the ad, except for the modules of 1/1 format. Their labels are placed either in the upper left or upper right corners depending on their placement on the left or right pages respectively.
The ad should contain the place for the label free of text and graphics (see the table).
Size of the discount (N%) is indicated optional to the advertiser.
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Type of ad
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Place for the label
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Modular ad:
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1/8, 1/4 and 1/2 format
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Upper left corner, square with 17 mm sides
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1/1 format
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Upper left and right corners, square with 30 mm sides
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2/1 format
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Upper left and right corners with 30 mm sides
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4/1 format
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Upper left and right corners with 30 mm sides
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Photo block and photo modules
of the photo block
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Upper left corner, square with 17 mm sides
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Gate fold on the covers:
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Gf format 1 on the front cover
(cover with single outward fold,
425х310 mm bleed, information space is 400х280 mm)
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650,000 RUB
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Gf format 2 on the back cover
(cover with single inward fold.
435х310 mm bleed, information space is 410х280 mm)
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550,000 RUB
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Gate fold inside the edition*
(130 g/m² paper)
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Gf format 1х2 (from one advertiser)
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930,000 RUB
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Gf format 1 (435х310 mm bleed, information space is 410х280 mm)
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490,000 RUB
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Gate fold inside the edition with perforation*
(130 g/m² paper)
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Gf format 1х2 (from one advertiser)
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975,000 RUB
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Gf format 1
(435х310 mm bleed, information space is 410х280 mm)
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515,000 RUB
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Gate fold inside edition with double fold**
(130 g/m² paper)
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Gf format 2х2
(from one advertiser)
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1,330,000 RUB
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Gf format 2
(642х310 mm bleed, information space is 617х280 mm)
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700,000 RUB
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Gate fold inside the edition with double fold and perforation**
(130 g/m² paper)
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Gf format 2х2
(from one advertiser)
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1,395,000 RUB
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Gf format 2
(642х310 mm bleed, information space is 617х280 mm)
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735,000 RUB
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Inserts inside the edition ***
(250 g/m² paper)
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2/1 (1/1+1/1 from one advertiser)
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480,000 RUB
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1/1 (230х310 mm bleed, information space is 205х280 mm)
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250,000 RUB
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Insert inside the edition with perforation***
(250 g/m² paper)
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2/1 (1/1+1/1 from one advertiser)
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500,000 RUB
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1/1 (230х310 mm bleed, information space is 205х280 mm)
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260,000 RUB
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Remarks:
* - advertising is received in a total volume of Gf format 1х2
** - advertising is received in a total volume of Gf format 2х2
*** - advertising is received in a total volume of 1/1+1/1
ATTENTION!
If any Gf format 1 advertising on the front cover of the magazineна there are changes in the dimensions of the 1/1 advertising module on the 2nd cover page:
1/1 on the 2nd cover page - 197х280 mm (information space is 177х250 mm)
If any Gf format 1 advertising on the back cover of the magazine there are changes in the dimensions of 1/1 advertising modules on the 3rd, and 4th cover pages:
1/1 on the 3rd cover page - 195х280 mm (information space is 170х250 mm)
1/1 on the 4th cover page - 197х280 mm (information space is 177х250 mm)
If no Gf format 1 advertising on the front (back) page the dimensions of the advertising modules 1/1 on the 2nd, 3rd and 4th cover page are not changed and equal to:
210х280 mm bleed (information space is 180х250 mm)
Due to pagination technological peculiarities, tipping is possible between gatherings with pitch distance of 16 pages, thus, in the volume less than 16 pages placing tipping inside declared headings is not guaranteed.
Gate fold on the cover advertising and tipping inside the edition are received a week prior to the advertising reception for inner pages of the edition. Requests for placing ads of Gf rate and Tipping inside publication with perforations rate must be submitted 2 weeks prior to the issue closure date.
Advertising requirements
Inserts and samples tipping in the magazine
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Range of inserts circulation
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Price in Rubles per 1000 copies
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Insert into the RANDOM PLACE of the magazine
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10-40 thousand copies
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4000
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41-60 thousand copies
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3600
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61-80 thousand copies
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2900
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Insert into PARTICULAR PLACE of the magazine
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10-20 thousand copies
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4900
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21-30 thousand copies
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4800
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31-40 thousand copies
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4700
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41-50 thousand copies
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4300
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51-80 thousand copies
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4200
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TIPPING SAMPLES
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10-40 thousand copies
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5000
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41-60 thousand copies
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4900
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61-80 thousand copies
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4700
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As for these rates, the advertising is received in the scope of 10,000 copies of enclosures with an enlargement ratio of 1000 copies.
Technical requirements to inserts and tipping of samples
Size of the discounts (%) granted to direct advertisers in editorial points of advertising reception*
Number
of
publications |
Modular advertising |
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| 1/8** |
1/4 |
1/2 |
1/1 |
2/1 |
4/1** |
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| 2 |
8 |
10 |
13 |
19 |
24 |
28 |
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| 3 |
9 |
12 |
17 |
23 |
27 |
29 |
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| 4 |
10 |
14 |
20 |
25 |
28 |
30 |
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| 5 |
11 |
16 |
22 |
27 |
29 |
30 |
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| 6 |
12 |
18 |
24 |
27 |
29 |
30 |
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* If the advertising is submitted to accredited advertising agencies, the size of the discount is set by the agency directly.
** Modular advertising only
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