All prices include 18% VAT.

Advertising requirements

 

 

Name	Price, Rubles.
1. Text ad:
Text ad	8600
2. Modular advertising (horizontal х vertical, mm):
2/1 (spread)	345,000
1/1 (215х285 bleed size format*)	184,000
3/4 (178х185)	138,000
2/3 (178х164)	123,000
1/2 (178х122; 87х248)	93,000
1/3 (178х80)	62,600
1/4 (87х122)	47,500
1/6 (87х80)	33,700
1/8 (87х59)	25,300
1/12 (87х38)	17,200
3. Placement of advertising on status pages:
3.1. On the cover:
1/1 on the 2nd cover page (215х285 bleed size*)	163,000
1/1 on the 3rd cover page (215х285 bleed size*)	140,000
1/1 on the 4th cover page (215х285 bleed size*)	163,000
3.2. On the other status pages of the edition:
1/1 on the 1st page of the edition (215х285 bleed size*)	163,000
2/1 on the 2nd and 3rd pages of the edition	398,000
1/1 in the content (215х285 bleed size*)	248,000
1/1 after content (215х285 bleed size*)	225,000
2/1 after content	428,000
1/1 before the 3rd cover page (215х285 bleed size*)	187,000
ATTENTION! Advertising for placing on the cover, the 1st, 2nd and 3rd pages of the edition and before the 3rd cover page is received only by the results of the draw.
Only advertising modules with the dimension 1/1 is accepted to the cover.
3.3. In article blocks:
1/3 (75х285 bleed size, information space is 60х255)	107,500
1/2 (215х140 bleed size, information space is 185х125)	144,000
1/1 (215х285 bleed size*)	248,000
2/1	471,000
News rate
1/4 News (text, not more than 1000 characters + illustration not more than 87х59)	66,500
ATTENTION! Indication of company’s contact information is prohibited.
Info rate
1/1 Info (text, maximum 5000 characters + illustrations + contact information)	218,000
2/1 Info (text, maximum 10500 characters + illustrations (not less than one) + contact information)	414,000
3.4. Inserts inside the edition** (250 g/m² paper):
1/1 (210х280 bleed size, information space is 180х250)	280,000
2/1 (1/1 + 1/1 from one advertiser)	530,000
3.5. Inserts inside the edition with perforation** (250 g/m² paper):
1/1 (210х280 bleed size, information space is 180х250)	294,000
2/1 (1/1 + 1/1 from one advertiser)	556,000

ATTENTION!
The deadline for the reception of advertising to the article block is a week before the issue closure date.
Advertising of Info and News rates is placed in the articles and it will not be received without the agreement of the editorial staff. Repeat of one and the same Info and News rate ad is prohibited.
The advertising space in the article blocks is limited, thus, for guaranteed ads placement it is necessary to submit them several weeks in advance.
Layouts placed on the status pages shall be approved by the advertising service.
Due to pagination technological peculiarities, tipping is possible between gatherings with a pitch distance of 16 pages, thus, in the volume less than 16 pages, placing of tipping inside declared headings is not guaranteed.
* Information space is 185х255 mm.
** The advertising is received with a total volume of 1/1 + 1/1.

If the advertiser places a ‘discount’ label he or she shall receive a 3% discount off the basic rates. The ‘discount’ label is valid only for modular advertising in all headings excluding status pages and article blocks.

The label is unified and is set on the module by the advertiser’s direction.
The label is placed in the upper left corner of the ad, except for the modules of 1/1 format. Their labels are placed either in the upper left or upper right corners depending on their placement on the left or right pages respectively.
The ad should contain the place for the label free of text and graphics (see the table).
Size of the discount is indicated optional to the advertiser.

Type of ad	Label place
Modular ad:
Format from 1/8 to 3/4	Top left corner, 17 mm sides
Format 1/1	Top left and right corners, 30 mm sides
Format 2/1	Top left corner, 30 mm sides

Name		Price, Rubles
Gate fold on the covers	Gf format 1 on the front cover (cover with single outward fold, 384х280 mm bleed size, information space is 354х250 mm)	750,000
	Gf format 2 on the back cover (cover with single inward fold. 384х280 mm bleed size, information space is 354х250 mm)	650,000
Gate fold inside the edition* (130 g/m² paper)	Gf format 1х2 (from one advertiser)	1,026,000
	Gf format 1 (384х280 mm bleed size, information space is 354х250 mm)	540,000
Gate fold inside the edition with perforation* (130 g/m² paper)	Gf format 1х2 (from one advertiser)	1,077,000
	Gf format 1 (384х280 mm bleed size, information space is 354х250 mm)	567,000
Gate fold inside edition with double fold** (130 g/m² paper)	Gf format 2х2 (from one advertiser)	1,460,000
	Gf format 2 (558х280 mm bleed size, information space is 528х250 mm)	770,000
Gate fold inside edition with double fold and perforation** (130 g/m² paper)	Gf format 2х2 (from one advertiser)	1,533,000
	Gf format 2 (558х280 mm bleed size, information space is 528х250 mm)	808,000

NOTE:
* - advertising is received in a total volume of Gf format 1x2
** - advertising is received in a total volume of Gf format 2x2
 

 
ATTENTION!

In the case of Gf format 1 on the front cover:

    1/1 on the 2nd cover page - 210х280 mm (information space is 177х255 mm).

In the case of Gf format 1 advertising on the back cover:
    1/1 on the 3rd cover page - 210х280 mm (information space is 167х255 mm);

    1/1 on the 4th cover page - 210х280 mm (information space is 177х255 mm).

In the case there is no Gf формат 1 advertising on the front (back) cover the dimension 1/1

    on the 2nd, 3rd and 4th cover pages do not change and are equal to 210х280 mm (information space is 180х250 mm)

Gate fold advertising to the cover and inside the magazine is received a week prior to the reception of advertising to inner pages of the edition. Requests for placing ads of Gf and Tipping inside publication with perforations rates shall be submitted 2 weeks prior to the issue closure date.

Range of insert circulation	Price in Rubles per 1000 copies
Insert into the RANDOM PLACE in the magazine
10-40 thousand copies	4000
41-60 thousand copies	3600
61-75 thousand copies	2900
Insert into PARTICULAR PLACE in the magazine
Insert into the package
10-20 thousand copies	4900
21-30 thousand copies	4800
31-40 thousand copies	4700
41-50 thousand copies	4300
51-75 thousand copies	4200
Insert into particular place of the block
10-20 thousand copies	4900
21-30 thousand copies	4800
31-40 thousand copies	4700
41-50 thousand copies	4300
TIPPING OF SAMPLES
10-40 thousand copies	5000
41-60 thousand copies	4900
61-75 thousand copies	4700

As for these rates, the advertising is received in the scope of 10,000 copies of inserts into the issue with an enlargement ratio of 1000 copies.

Technical requirements to inserts and tipping of samples

number of lines	discounts
3-5	10
6-9	20
> 10	30

Number of publications	1/12	1/8	1/6	1/4	1/3	1/2	2/3	3/4	1/1	2/1
2	8	11	15	16	18	22	24	24	27	29
3	11	15	17	19	22	25	27	27	28	30
4	14	17	19	22	24	27	28	29	30	30
5	16	18	22	23	25	28	29	30	30	30
6	17	20	23	25	27	29	30	30	30	30

* If advertising is submitted to accredited advertising agencies the size of the discount is set by the agency directly.