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All prices include 18% VAT.

Advertising requirements

Technical requirements to advertising information

Name	Cost, Rub.
1. TEXT ADVERTISEMENT
Text advertisement	8 600
2. MODULAR ADVERTISING (horizontal  х vertical, mm):
2/1 (spread)	345 000
1/1 (215х285 trim*)	184 000
3/4 (178х185)	138 000
2/3 (178х164)	123 000
1/2 (178х122; 87х248)	93 000
1/3 (178х80)	62 600
1/4 (87х122)	47 500
1/6 (87х80)	33 700
1/8 (87х59)	25 300
1/12 (87х38)	17 200
3. PLACEMENT ON STATUS PAGES
On the covers:
1/1 on the 3rd cover page (215х285 trim*)	180 000
1/1 on the 4th cover page (215х285 trim*)	280 000
On the 1st spread:
2/1 (spread)	440 000
Before content:
2/1 (spread)	440 000
In content:
1/1 (215х285 trim*)	248 000
After content:
2/1 (spread)	440 000
1/1 (215х285 trim*)	248 000
Before the 3rd cover page:
1/1 (215х285 trim*)	187 000
ATTENTION! Advertising on the cover, the 1st, 2nd and 3rd pages of the magazine and before the 3rd cover page is received only by the results of the draw.
Only advertising modules of 1/1 format are received to be placed on  the covers.
In article blocks:
2/1 ст. (spread)	471 000
1/1 ст. (215х285 trim*)	248 000
1/2 ст. (215х140 trim, information space is 185х125)	144 000
1/3 ст. (75х285 trim, information space is 60х255)	107 500
News rate:
1/4 News (text up to 1000 characters + illustration not more than 87х59)	66 500
ATTENTION! Indication of company’s contact information in the text is prohibited.
Info rate:
2/1 Info (text up to 10500 characters + illustrations (not less than one) + contact information)	414 000
1/1 Info (text up to 5000 characters + illustrations + contact information)	218 000
4. PLACEMENT ON INSERTS** (250 g/m2 paper)
Inserts inside the magazine:
2/1 (1/1 + 1/1 from one advertiser)	530 000
1/1 (210х280 trim, information space is 180х250)	280 000
Inserts inside the magazine with perforation:
2/1 (1/1 + 1/1 from one advertiser)	556 000
2/1 mini (215х150 trim, information space is 185х120)	275 000
1/1 (210х280 trim, information space is 180х250)	294 000

ATTENTION!
Deadline for reception of advertising in the article blocks is a week prior to the issue closure date.
Deadline for submittal of requests on placement of inserts with perforation is two weeks prior to the issue closure date.
Advertising materials on News and Info rates are placed in the articles and shall not be received without editorial approval.
The amount of advertising space in article blocks is limited, thus for guaranteed placement advertising shall be submitted several weeks in advance.
Layouts for the placement on status pages shall be agreed with the advertising service.
Due to technological peculiarities of the pagination of the magazine placement of inserts is possible between the gatherings with a pitch distance of 16 pages. If the volume of the heading is less than 16 pages placement of inserts inside the listed heading is not guaranteed.

* Information space is 185х255 mm.
** Advertising is received in a total volume of 1/1 + 1/1.

If the advertiser places a ‘discount’ label he or she shall receive a 3% discount off the basic rates. The ‘discount’ label is valid only for modular advertising in section ‘Everything for beauty and health’.

The label is unified and is set on the module by the advertiser’s direction.

The label is placed in the upper left corner of the ad, except for the modules of 1/1 format. Their labels are placed either in the upper left or upper right corners depending on their placement on the left or right pages respectively.

The ad must contain the place for the label free of text and graphics.
Size of a discount (%) is indicated optional of the advertiser.

Modular advertisement	Place for the label
Format from 1/8 до 3/4	upper left corner with 17 mm sides
Format 1/1	upper left and right corners with 30 mm sides
Format 2/1	upper left corner with 30 mm sides

5. Inserts and tipping of samples

Range of insert circulation	Price in Rubles per 1000 copies
Insert into the RANDOM PLACE in the magazine
10-20 thousand copies	4 600
21-30 thousand copies	4 500
31-40 thousand copies	4 400
41-50 thousand copies	4 300
51-60 thousand copies	4 200
61-75 thousand copies	4 200
76-100 thousand copies	4 200
Insert into PARTICULAR PLACE in the magazine*
10-20 thousand copies	6 300
21-30 thousand copies	6 100
31-40 thousand copies	6 000
41-50 thousand copies	5 900
51-100 thousand copies	5 800
TIPPING OF SAMPLES
10-40 thousand copies	7 000
41-60 thousand copies	5 800
61-75 thousand copies	5 600

Sizes of discounts (in %) granted to direct advertisers in the editorial points of reception of advertising*

Line advertising

number of lines	discounts
3-5	10
6-9	20
> 10	30

Modular advertising

number of publications	1/12	1/8	1/6	1/4	1/3	1/2	2/3	3/4	1/1	2/1
2	8	12	14	16	18	22	24	26	28	30
3	12	14	18	20	22	24	28	30	31	32
4	14	16	20	22	24	26	30	31	32	33
5	16	18	22	24	26	28	31	32	33	35
>6	18	20	24	26	28	30	32	33	34	35

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