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All prices include 18% VAT.

Advertising requirements

Technical requirements to advertising information

Name	Price, Russian Rubles
1. Text ads
Highlighted text adтекстовое	1170
Highlighted text ad in a frame	1340
Line in the table ‘Service stations’	1190
Line in the table ‘Automobiles in the showrooms of Moscow'	1000
Package of lines in the table ‘Automobiles in the showrooms of Moscow’ in one issue (price per one line):
Package А (6–10 ads)	980 per ad
Package В (11–20 ads)	890 per ad
Package С (21–40 ads)	830 per ad
Package D (41 and more ads)	780 per ad
The reception of advertising on  the rate Line in the table ‘Automobiles in Moscow showrooms’ and Line in the table ‘Service stations’ – TANDEM Advertising Group, Krasnye Vorota metro station, tel. +7 495 7814423.  Attention! Deadline for reception of advertising in the table is Tuesday! (One day prior  to the issue closure).
2. Photo ads (only for headings 2-4):
Photo ad on selling second hand vehicles in one issue (price per one ad)    *Format 1 (one photo 43х25 mm + text)     Format 2 (two photos 43х25 mm + text)	Format 1 / Format 2*
1 ad	1350 / 2690
2 ads	1060 / 2110
3 ads	910 / 1820
4-10 ads	850 / 1700
11-50 ads	770 / 1550
50-100 ads	710 / 1410
101-150 ads	630 / 1250
151-200 ads	550 / 1100
201-250 ads	490 / 990
251-300 ads	430 / 850
301-350 ads	390 / 780
351-400 ads	380 / 760
401-500 ads	370 / 740
501-600 ads	360 / 720
601-700 ads	350 / 690
701 ads and more	330 / 660
Photo ads on selling new vehicles	2400 / 4500
3. Modular ads (horizontal х vertical, mm):
2/1* (spread) color or b&w	155,000
1/1* (210х265 bleed size**) color or b&w	78,700
3/4 (174x187) color or b&w	59,500
2/3 (174x166) color or b&w	53,000
1/2 (174x124, 86х250) color or b&w	40,000
3/8 (174x93, 86х187) color or b&w	30,700
1/3 (174x82, 86х166) b&w	27,500
1/4 (174x61, 86х124) b&w	21,200
3/16 (86х93) b&w	16,200
1/6 (86х82) b&w	14,800
1/8 (86х61) b&w	11,500
1/12 (86х40, 42х82) b&w	8800
1/16 (42х61) b&w	6900
4. Placement of advertising on status pages:
4.1. On the cover:
1/1 on the 2nd cover page (210х280 bleed size**)	103,000
1/1 on the 3rd cover page (210х280 bleed size**)	90,000
1/1 on the 4th cover page (210х280 bleed size**)	108,000
1/1 before the 3rd cover page (210х280 bleed size**)	90,000
Placing of logo on the 1st cover page         (34х17)	30,000
Attention! Not more than 5 logos are placed on the cover of one issue.
Placing of logo on the back of the cover
Format 1 (24х12)	19,000
Format 2 (51х12)	40,000
Format 3 (78х12)	63,000
Attention! Not more than seven logos shall be placed on the cover of one issue.
4.2. On the pages before content, in the content and after content:
1/1 on the 1st page of the edition (210х280 bleed size**)	109,000
2/1 (spread) on the 2nd and the 3rd pages of the edition	212,000
1/8 in the content (130х30)	34,000
1/4 in the content (60х280 bleed size from three sides, information space is 45х250)	89,000
1/1 after content (210х280 bleed size**)	117,000
2/1 after content (spread)	231,000
Attention! Advertising on the cover and pages before content is placed only by the results of the draw.  Total number of pages after content is not more than eight.  Number of modules of 1/4 format in the content is not more than two.
4.3. In article block:
1/3 ст. (color, 73х280 bleed size, information space is 58х250)	40,000
1/2 ст. (color, 210х140 bleed size, information space is  180х125)	55,000
1/1 ст. (color, 210х280 bleed size**)	109,500
2/1 ст. (color, spread)	219,000
4.4. Inserts inside the magazine***(250 g/m² paper):
1/1 (210х280 bleed size**)	277,000
2/1 (1/1 + 1/1 from one advertiser)	528,000
4.5. Inserts inside the magazine with perforation*** (250 g/m² paper):
1/1 (210х280 bleed size**)	291,000
2/1 (1/1 + 1/1 from one advertiser)	555,000
Attention! Starting from issue #34 Automobiles and Prices will have the supplement Commercial vehicles as full article block inside the edition. Advertising to the Supplement will be received according to present rates on placing of advertising in the article block of Automobiles and Prices edition.
Attention! The deadline for reception of advertising to the article block and to the cover is a week prior to the issue closure.  The number of advertising space in the articles block is limited, thus for guaranteed placement the advertising shall be submitted in advance (for several weeks).  Layouts for placing on status pages shall be agreed with the advertising service.
Note. Black and white advertising is received as a single TIFF file with a resolution of no more than 300 pix/inch, Grayscale. In the case of advertising material and required colored model disparity (RGB, CMYK, etc.), the editorial staff does not bear any responsibilities for the quality of the published ad. The colored advertising material is received as a single TIFF file with a resolution of no more than 300 pix/inch in CMYK colored model.
* The art space is cut only from three sides as there are the header and the page number at the top of the page.
** Information space is 180х250 mm.
*** Advertising is received in a total volume of 1/1 + 1/1.
If the advertiser places a ‘discount’ label he or she shall receive a 3% discount off the basic rates. The ‘discount’ label is valid only for modular advertising in heading 5 Autoservice and heading 10 Services. The label is unified and is set on the module by the advertiser’s direction. The label is placed in the upper left corner of the ad, except for the modules of 1/1 format. Their labels are placed either in the upper left or upper right corners depending on their placement on the left or right pages respectively. The ad should contain the place for the label free of text and graphics. Size of the discount is indicated optional to the advertiser. Type of ad Place for the label Modular ad: Format from 1/8 to 3/4 Top left corner, square with 17 mm sides Format 1/1 Left and right top corners, square with 30 mm sides Format 2/1 Left top corner, square with 30 mm sides

NOTE:
* - advertising is received in a total volume of Gf format 1х2
** - advertising is received in a total format 2х2 

ATTENTION!

Maximum quantity of advertising on Gate fold inside edition rate in one issue is:
either Gf format 1x2 – two publications, or Gf format 2x2 – one publication.

In the case of advertising on Gf format 1 on the front and/or back page, only one publication will be received on the rate Gate fold inside the edition (Gf format 1x2 or Gf format 2x2) to this issue.

ATTENTION!

In the case of advertising on Gf format 1 on the front cover:

    1/1 on the 2nd cover - 210х280 mm (information space is 177х255 mm).

In the case of advertising on Gf format 1 on the back cover:

    1/1 on the 3rd cover page - 210х280 mm (information space is 167х255 mm);

    1/1 on the 4th cover page - 210х280 mm (information space is 177х255 mm).

In the case there is no advertising on Gf format 1 on the front (back) cover the dimensions 1/1

on the 2nd, 3rd and 4th cover page do not change and are equal to 210x280 mm (information space is 180x250 mm)
 
Due to pagination technological peculiarities, tipping is possible between gatherings with a pitch distance of 16 pages, thus, in the volume less than 16 pages placing tipping inside declared headings is not guaranteed.

Gate fold advertising on the cover and tipping inside the publication is received a week prior to the advertising reception for inner pages of publication. Requests for placing ads of Gf rate and Tipping inside publication with perforations rate shall be submitted two weeks prior to the issue closure date. 

 Advertising requirements

Inserts and tipping of samples in the magazine

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