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3. MODULAR ADVERTISING
(horizontal õ vertical, mm): |
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| 2/1* (spread) color or b&w |
155 000 |
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| 1/1* (210õ265 trim**) color or b&w |
78 700 |
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| 3/4 (174x187) color or b&w |
59 500 |
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| 2/3 (174x166) color or b&w |
53 000 |
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1/2 (174x124, 86õ250) color or b&w
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40 000 |
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| 3/8 (174x93, 86õ187) color or b&w |
30 700 |
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| 1/3 (174x82, 86õ166) b&w |
27 500 |
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| 1/4 (174x61, 86õ124) b&w |
21 200 |
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| 3/16 (86õ93) b&w |
16 200 |
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| 1/6 (86õ82) b&w |
14 800 |
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| 1/8 (86õ61) b&w |
11 500 |
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| 1/12 (86õ40, 42õ82) b&w |
8 800 |
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| 1/16 (42õ61) b&w |
6 900 |
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| 4. PLACEMENT ON STATUS PAGES |
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| On the cover: |
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| photo advertisement on the 1st cover page (62õ46) |
28 000 |
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| 1/1 on the 2nd cover page (210õ280 trim**) |
109 000 |
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| 1/1 on the 3rd cover page (210õ280 trim**) |
90 000 |
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| 1/1 before the 3rd cover page (210õ280 trim**) |
90 000 |
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| 1/1 on the 4th cover page (210õ280 trim**) |
112 000 |
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| Attention! Information line about free covers. +7 495 797 88 40 (Elena Yudin, Olga Solodova) |
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| Before content: |
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| 2/1 (spread) |
232 000 |
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| 1/1 on the 1st page of the magazine (210õ280 trim**) |
109 000 |
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| 1/1 before content** (210x280 bleed size*) |
130 000 |
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| Attention! The number of total advertising space before content is limited – not more than 5 pages in one issue (including the first page of the magazine). |
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| In content: |
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| 1/4 (60õ280 trim, information space is 45õ250) |
89 000 |
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| 1/8 (130õ30) |
34 000 |
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| After content: |
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| 2/1 (spread) |
231 000 |
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| 1/1 Editor-in-chief’s column (210x280 mm, trim) |
124 000 |
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Attention! Advertising on the covers and pages before content is placed only by the results of the draw.
Total number of pages after content is not more than eight.
Total number of modules of 1/4 format is not more than two.
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| In article block: |
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| 2/1 (color, spread) |
219 000 |
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| 1/1 on the first page of an article block**** (210x280 trim**) |
118 000 |
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| 1/1 (color, 210õ280 trim**) |
109 500 |
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| 1/2 (color, 210õ140 trim, information space is 180õ125) |
55 000 |
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| 1/3 (color, 73õ280 trim, information space is 58õ250) |
40 000 |
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| 5. PLACEMENT ON INSERTS*** (250 g/m2 paper) |
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| Inserts inside the magazineóðíàëà: |
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| 2/1 (1/1 + 1/1 from one advertiser) |
528 000 |
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| 1/1 (210õ280 trim**) |
277 000 |
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| Insert inside the magazine with perforation: |
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| 2/1 (1/1 + 1/1 from one advertiser) |
555 000 |
|
| 1/1 (210õ280 trim**) |
291 000 |
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| * Art space is cut only from three sides as there are the header and page number on the top of the page. |
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| ** Information space is 180õ250 mm. |
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| *** Advertising is received in a total volume of 1/1 + 1/1. |
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| **** The right to place advertising on this rate may be given only to the advertiser which total volume of modular advertising to the classified block (placement in the headings) is less than 3.5. pages providing the fact that the advertiser is planning to increase |
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Attention! Deadline for reception of advertising in the article block and on the covers is a week prior to the issue closure date.
Deadline for submittal of requests on placing inserts inside the magazine with perforation is two weeks prior to the issue closure date.
The amount of advertising space in article blocks is limited, thus for guaranteed placement advertising shall be submitted several weeks in advance.
Layouts for placement on status pages shall be approved by the advertising service.
Due to technological peculiarities of pagination of the magazine placement of inserts is possible between the gatherings with pitch distance of 16 pages, thus if the volume of the heading is less than 16 pages placement of inserts inside listed heading is not guaranteed.
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Note. Advertising material with b&w mark is received as a single TIFF format file with a resolution not more than 300 dpi, Grayscale. In case the advertising material does not comply with required color model (RGB, CMYK, others) the editorial staff does not bear responsibility for the quality of the published advertisement.
Advertising material with color remark is received as a single TIFF format file with a resolution not more than 300 dpi, in CMYK color model. |
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 If the advertiser places a ‘discount’ label he or she shall receive a 3% discount off the basic rates. The ‘discount’ label is valid only for modular advertising in Autoservice and Services headings.
The label is unified and is set on the module by the advertiser’s direction.
The label is placed in the upper left corner of the ad, except for the modules of 1/1 format. Their labels are placed either in the upper left or upper right corners depending on their placement on the left or right pages respectively.
The ad should contain the place for the label free of text and graphics.
Size of the discount (N%) is indicated optional to the advertiser.
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Modular advertisement
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Place for the label
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Format from 1/8 äî 3/4
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upper left corner with 17 mm sides
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Format 1/1
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upper left and right corners with 30 mm sides
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Format 2/1
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upper left corner with 30 mm sides
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