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All news / Changes in the package placement of information in Business World. Job & Salary printing edition
CHANGES IN THE PACKAGE PLACEMENT OF INFORMATION IN BUSINESS WORLD. JOB & SALARY PRINTING EDITION
From October 12, 2009 there are changes in the package placement of information in Business World. Job & Salary printing edition and at zarplata.ru website (see the price-list):
- The current format of the package is cancelled.
- The new format of package placement is introduced:
Any module in Business World. Job & Salary + display at the inner pages of the site for the period of 1 calendar week.
The cost for placement of advertising block of display format as a part of the package rate at zarplata.ru website is 4956 Rub. including 18% VAT and it is not changed when various package rates are used.
The content of the changes:
- All package rates of Job & salary + zarplata.ru include placement of the advertising block of the display format at the inner pages of the website.
All inner pages of zarplata.ru website (the results of search of the vacancies, cards with the information about the employers, vacancy cards) are looked through by the visitors of the website more than 500 thousand times. At one of the page in the right part of the screen not more than 3 displays are showed at one time that are placed with the usage of package rates, all three displays are showed at the first screen with a resolution of 1024х768 and more.
- All package rates of Job & Salary + zarplata.ru include placement of the advertising block of the display format for the period on 1 calendar week.
Placement at the website starts at 00:01 a.m. (Moscow time) on the day the issue of Job & salary is published where the offline constituent of the package is placed. The placement is over at 00:00 a.m. (Moscow time) after 7 calendar day from the day of the start of placement.
- All advertising blocks of the display format are placed at the pages of the website with the usage of the mechanism that increases the efficiency of placement.
The mechanism is based on the comparison of the key words mentioned by the advertiser during the placement (not more than 5 for each of the display) with the data about the users of the website: the content of the search requests, list of visited pages, etc. The usage of this mechanism can significantly increase the CTR and the number of responses to the vacancies (see the statistics).
- The cost of placement of advertising materials with the usage of package rates of Job & salary + zarplata.ru is changed
The cost of placement of advertising materials with the usage of package rates is calculated as a sum of two constituents: the cost of placement of advertising materials in Job & salary and the cost of the placement of the advertising block of the display format at zarplata.ru website.
Appearance and content of the advertising block of the display format
Display advertising block placed at the website while the usage of package rates has the following appearance:
The display has the size of not more than 240x240 pix. and is placed in the right part of the inner pages of the website. All elements of the display are the active hyperlink to the website of the advertiser.
The appearance of the blocks of the display format placed with the usage of package rates at zarplata.ru website
Updated version of AS blank program will be available from October 12, 2009.
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