An advertisement on the pages of magazines issued by "Business world service" Media Group can be ordered from the following sources:
All advertisements that are published in one of our magazines are also published in the corresponding Internet versions free of charge.
Advertising requirements
1. The advertising content shall not contradict Federal Advertising Law #38-FZ of March 13, 2006.
2. Advertising shall not be treated as an incentive to commit unlawful acts.
3. Advertising shall not contain an implication that the advertised subject-matter is endorsed by federal and local government authorities or government officials.
4. No pictures of medical and pharmaceutical professionals shall be used unless such use is made to advertise medical services and personal hygiene products.
5. No reference shall be made to indicate that the human embryo tissues are used to produce an advertised product.
6. No foreign words or expressions shall be used if such usage might affect the meaning of information.
7. An advertisement text in a foreign language whenever used shall be accompanied by adequate Russian translation matching the text in content and style.
8. Advertisement wording shall follow the grammar rules of the Russian language, i.e. it shall be free of any orthographic, punctuation and stylistic errors, or otherwise the editor reserves the right to proofread it.
9. No requests by individuals or entities to place advertisements relating to sale and purchase of weapons, foreign currency, medications, drugs, poisons and other materials shall be complied with unless such individuals or entities have appropriate official authorization.
10. Advertising shall be solely restricted to commercially available weapons systems including self-defense, sports, hunting, and signaling weapons. In addition, advertising shall not:
- Directly or indirectly disclose information pertaining to national security matters, including details revealing technology used in manufacture of weapons or use of such weapons in combat or otherwise.
- Address underage individuals
- Incorporate pictures of underage individuals.
11. Materials advertising medications and medical services including treatment methods and medical equipment shall incorporate relevant notes warning of possible contraindications for their use or stressing necessity to read a medicine leaflet and seek professional medical advice.
12. Such notes shall take up a minimum of 5% of the advertising space.
13. No prescription medications taken in specific form or dosage, or treatment methods or medical items and equipment that require qualified medical training shall be advertised in places other than venues of medical or pharmaceutical exhibitions, workshops, conventions or other similar events or in specialized publications intended primarily for the medical and pharmaceutical community.
14. Materials advertising abortion services shall contain warnings about possible detrimental effects to women’s health.
15. Advertising containing slang/informal words and expressions shall be prohibited. Abbreviations or acronyms shall not be ambiguous in meaning or uneasy on the eye.
16. No advertising shall be released provided that it lacks any essential information about goods advertised, relevant purchase and usage terms and conditions, which leads to distortion of information and confuses the customer.
17. No advertising materials shall be placed if they contain advance payment requests as well as requests for cash posting, either on COD terms or in a sealed envelope, or for posting other materials enclosed in an envelope.
18. Advertisement texts shall begin with reference to a particular service or product advertised.
19. Advertising materials pertaining to products, works and services subject to licensing, verification, or state registration shall be accepted for publication and released only conditional on the editor being provided (either directly or through an advertising agency) with duly executed copies of licenses, certificates and state registration documents as appropriate.
20. If advertising gives reference to more than one activity subject to licensing, the advertiser shall hold all licenses to advertised activities.
21. The editor reserves the right to place advertisements and announcements under appropriate headings as deemed fit.
22. No pictures of underage individuals shall be used to advertise special goods, such as tobacco, alcohol, beer, weapons, medications, (shall not address minors) gambling and betting (shall not address minors).
23. The editor shall be entitled to request and the advertiser shall be required to provide the editor with the documentary proof of compliance with applicable advertising laws.
24. All claims with regard to release of information and advertising materials shall be accepted within the two weeks following such release.
25. The claims with regard to the module shall not be accepted if the image’s small elements or print are composed of two or more colors or printed in reverse lettering in a background of two and more colors.
PROVISION ON ADVERTISING LAYOUT ON THE COVERS OF BUSINESS WORLD PUBLISHING HOUSE’S EDITIONS
- Fortuna Media OOO shall have the exclusive right to fill in the cover page of all editions.
- Any advertising spaces remaining available from Fortuna Media OOO shall be allocated by a draw the date of which is fixed by the advertising team.
- Any advertising agencies shall be eligible to participate in the draw provided that they have contractual relations with and no liability to Fortuna Media OOO. The draw shall be held in the presence of duly authorized representative of advertising agencies.
- There shall be no limitation on the number of participation requests submitted by each advertising agency.
- Any advertiser may only submit a participation request through a single advertising agency. No participation requests submitted through several advertising agencies shall be allowed to be entered into the draw.
- Any advertisers registered under different corporate names but assigned to common telephone numbers or co-located at the same address or different units of a single parent company shall take part in the draw as one advertiser.
- Any advertisements of 1/1 and 2/1 formats (allocated as follows: the 1/1 format taking up the 2nd page of the cover preceding the Contents and 3rd page preceding the 3rd cover) shall be entered into the draw.
- The priority to advertising space allocation shall be granted to advertising agencies that have submitted requests for advertisements that are classified as non-core for this publication (except for the advertising space on the front page).
- The draw requests shall be submitted to the editor not later than 2 days before the fixed draw date. The request submission package shall include:
- The original payment request submitted by the advertiser to the authorized advertising agency detailing required advertising space allocation, specific editions and formats. The original guarantee letter shall be submitted on the company’s letter-head and contain the reference date and the company’s seal.
- An original sample of the layout submitted for publication
- The original guarantee letter submitted by the advertising agency stating the commitment to make a 100 % down payment for advertising spaces allocated as a result of the draw within the period of 5 banking days following receipt of the relevant invoice.
- The advertiser receiving an entitlement for the advertising space on the 1st page of the cover shall be eligible to take part in the next draw for that spaces no sooner than after 8 editions have been released.
- Clients whom advertising agencies enter into the bid for the Job and Salary’s first page of the cover fall into following three categories:
- Advertising agencies whose clients have submitted requests for the third page of the cover in quantities not less than those submitted to the first page of the cover;
- Advertising agencies whose clients have failed to secure some pace in the first page of the cover in the 16 (sixteen) and more consecutive editions during the previous draws;
- Any other advertising agencies.
The draw for the first pages shall be held in three stages.
Category 1 advertising agencies shall be the first to take part in the draw;
Category 2 advertising agencies shall be the second to take part in the draw;
Category 3 advertising agencies shall be the third to take part in the draw.
Thus, priority at the draw shall be given to those advertising agencies whose clients wish to be published on the 3rd page or advertising agencies whose clients have been published on the 1st page of the cover for a fairly long period of time.
- No company awarded advertising spaces by the draw shall be substituted by another company. Should such a company declare its intention not to use the allocated space Fortuna Media OOO shall be entitled at its discretion to reallocate the relevant advertising space.
- Advertising agencies that have been allocated their respective advertising spaces and duly paid for them shall agree their proposed layout content and artistic design with the editor.
- Should the advertiser awarded advertising space by the draw be substituted by a third-party advertiser, the advertising materials of such a advertiser shall not be accepted for release and the relevant advertising space shall be reallocated at Fortuna Media OOO sole option. No advertising agency found to have tried to make a substitution shall be allowed to participate in the next two draws for all editions.
Any advertising agencies awarded advertising spaces that have failed to fulfill their obligations in terms of payment and proposed layout shall not be allowed to participate in any draws for the next 3 months. The Fortuna Media OOO shall re-allocate the relevant advertising space as deemed fit.